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Situation The current situation is that the police department in Britain is under scrutiny because of their recent behaviors and attitudes towards their job. After a police officer went under cover to observe and record the various actions being taken by the police, she discovered sexist attitudes towards the women working on the force and also towards rape victims. She also discovered that they were abusing their authority, playing games while they should have been working, and missing the “pride” that used to go along with having the job. After her under cover findings were shown to the public, the public was outraged with the police force.
The primary audience for this Public Relations campaign would be the public in Britain, who are the most outraged with their Police force, and also everyone in the Police force who has been taking their job seriously.
The communicator or the head of the police force needs to reassure the public that the problems with the police force have and will continue to change.
The public needs to recognize that they need the police force whether they like it or not, so a positive attitude change by the public would benefit the police force and bring back the pride in their job that they were missing.
It may be important to bring in the undercover cop to speak to the public and tell them that changes are being made for the better.
She is seen as not only a credible source because of her video, but also on the public’s level because she would be speaking on their defense.