The document analyzes and compares two movie posters. It finds that the poster on the left is less effective than the poster on the right for several reasons. The poster on the left has too much blank space, features an obscure image that does not make the main actor recognizable, and has text formatting issues. In contrast, the poster on the right prominently features a recognizable actor, has eye-catching text relating to the theme, and uses effective image editing techniques.

1. POSTER ANALYSI

2. Emphasis on author's
name, informing the
'Classic' novel, hinting viewer that this author is
the book, and therefore important/famous even
story, was popular and if he isn't
is enjoyable
Effective use of white
Hinting at location in space, emphasizing the
image and birds behind character's silouhette
Merging of multiple
images effective yet
Direct eye contact, not obvious or crowded
head positioned slightly Looks quite arty, ink or
down makes it even watercolour dripping?
more direct Very original and
unique
Solid block colours for Lead roles actor's
title, simple colours names
responding to overall
colour scheme, only two Discreet billing box, light
colours used, simplistic font colour, mentions
producer's other work to
entice people to
watch, assuming like his
other work

3. Emphasis on
producer
List of actors perhaps
a little too busy, but Consistent colour
stand out due to scheme makes it
lighter background look well
designed and
eye catching
Actors may make
someone want to
watch the film as Eye contact
they may like their towards title
other work, also hints brings attention
at the genre or type to title
of film that it is
No photography
Due to artwork and or characters in
unconventional image form
design it indicates it
could be an Title is strong and eye
arthouse film and catching, quite
not very mainstream unconventional font,
which will appeal to may look amateur
a particular niche against different
audience imagery or on a more
mainstream
blockbuster poster

4. Strap line hints at Consistent colour
story line, makes scheme
viewer want to see
the film
Hint at the main
character with
Strong, defined close up shot
silouhette is eye
catching, similar to
Brighton Rock Direct eye
poster contact
Multiple images
Hint at story line within an image
with male yet keep the
silouhette, suggests simplistic look of
mystery man, only one image,
hidden identity works well
White space is
effective, creates Red text emphasizing
simplistic look whilst that it is 'coming soon'
the multiple which will create a
images still give sense of anticipation
insight into movie as to when it comes
out

5. Strapline
directed
Consistent
directly to the
colour scheme,
viewer with a
makes red
direct question
really stand out
and text stand
out No photography
or characters
Quite Quite creepy,
unconventional red looks like
for such a blood, hinting
mainstream at horror or
movie violence
Same font used
No mention of throughout
director or
producer etc.
No billing box,
must be part of
Symmetrical, a series of
text lines up different
promotional
posters

6. COMPARISON
The poster on the left doesn't work at all in comparison to the one on the right. It has too much
blank black space, which in this case, does not seem to work. The image used is much too
obscure, and it isn't obvious, unlike the one on the right, that it is Daniel Radcliffe. He is
recognisable in the poster on the right and this will make people instantly relate to the poster
and want to see the film. The text on the right is really effective and relates to the ghostly
theme of the poster. There is also a strapline on the right hand side poster which is directly
addressing the viewer. The editing of the image is also a lot more effective, with a hint of
shadowing without completely obscuring his face like the poster on the left. The samefont is
used throughout the left hand side poster which doesn't seem to work and looks quite
amature. The word 'The' also does not line up with the other text on the poster which looks
really unprofessional and amature. The direct eye contact in the poster on the right is also a
lot more dramatic and striking, drawing in the viewer.

7. COMPARISON
The poster on the left doesn't work at all in comparison to the one on the right. It has too much
blank black space, which in this case, does not seem to work. The image used is much too
obscure, and it isn't obvious, unlike the one on the right, that it is Daniel Radcliffe. He is
recognisable in the poster on the right and this will make people instantly relate to the poster
and want to see the film. The text on the right is really effective and relates to the ghostly
theme of the poster. There is also a strapline on the right hand side poster which is directly
addressing the viewer. The editing of the image is also a lot more effective, with a hint of
shadowing without completely obscuring his face like the poster on the left. The samefont is
used throughout the left hand side poster which doesn't seem to work and looks quite
amature. The word 'The' also does not line up with the other text on the poster which looks
really unprofessional and amature. The direct eye contact in the poster on the right is also a
lot more dramatic and striking, drawing in the viewer.