How to Grow Your Business with VisCa (#xAPI)

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8 steps to grow your learning technology product business with VisCa (Visualize xAPI Data, Catch Learning Analytics)

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  • Learning tools and applications, and hence experiences, are diversified and distributed, it's an inevitable trend. It's unrealistic to expect a system can contain all experiences with new possibilities and creativities emerging everyday. But integrating with others through RESTful API and xAPI is a valuable service for your customers that will make them stick with you.
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How to Grow Your Business with VisCa (#xAPI)

  1. 1. For Learning Technology Providers How to Grow Your Business with VisCa Visualize xAPI Data, Catch Learning Analytics Jessie Chuang
  2. 2. VisCa is a Learning Record Store(LRS) with highly designed visualizations and analytics modules for Experience API (xAPI) data. VisCa is developed to work with learning technology or content providers to solve data silos problem. What’s VisCa?
  3. 3. What Can You Do with VisCa? ● Build data and analytics feedback loops to improve product designs, ● Serve instructors and learners for data-driven decision making and actions. ● Visualizations can be embedded into products, contents, customized dashboards for different purposes, ● Developers can build add-on functionalities or applications on top of VisCa through open API.
  4. 4. Step 1 - Consultative Meeting with Us Identify business goals Identify relevant process metrics Identify use cases Identify user behaviors XAPI recipes design Identify or design workflow and data flow integration if needed Visualization/analytics design (also consider working with all other data)
  5. 5. Step 2 - xAPI Implementation Follow xAPI recipes designed for your product to implement them Resources: ● Open source tools from ADL: http://adlnet.github.io/#xapi ● VisCa developer doc.: http://www.visualcatch.org/visca/web/wiki/index.jsp ● xAPI Technical Specification (a diagram of statement objects)
  6. 6. Step 3 - Hook Them Up Send xAPI data to Visca Verify visualizations and analytics work as expected => debug Verify workflows and data flow work well => debug
  7. 7. XAPI data Whenever K fails practice A in Hong Ding, VisCa will notify 1Know Assessment and practice service Light Learning Management System: 1Know 1Know pushes a helpful video or resource link to K This is K XAPI data Whenever K finishes watching video B, VisCa will notify Hong Ding Hong Ding pushes an appropriate practice set to K Feedback Request Interact .. A Simple Example...
  8. 8. Learning Planning Activity/Agent Profile API IRS, Quiz service Integration of Workflow and Data flow *Adaptive design *Branches/options Videos or MOOC platform Mobile Apps IoT Wearable AR VR ... Real behavior data sent to Game/ Gamification/ 3rd platforms for rewards
  9. 9. Step 4 - Let VisCa Work for You and Learners Show learners/instructors their integrated learning patterns, progress and how to improve… From Data Silos to Data Literacy (#xAPI) Connect learners with helpful resources (people, content, activity) Improve your product design according to granular usage records and metrics continuously…. Prove the value of your product with hard evidences!
  10. 10. Step 5 - Partner Up More Give instructors/learners more support and options with more complementary partners, by partnering up through xAPI data layer with interoperable data formats and competency standards. In this way you provide learning opportunities outside boxes, but users have seamless workflow and data flow. New ways to utilize your products will grow! Developers, Are You Part of Learning Big Data Innovations? (#xAPI)
  11. 11. Partner B’s user base Partner A’s user base Step 6 - Grow Up User Base through Partnership Better integration can: ● Build stronger partnership, ● Offer better user experience, ● Grow user base through sharing user base. Your user base
  12. 12. Step 7 - Know Your Learners Well, Serve Them Better Even before a learner starts to use your product, you can know them well through accessing xAPI document API. (with user’s permission) ● Competencies ● Preferences ● Interests ● Habits ● Social connections VisCa keeps adding more analytics capability !
  13. 13. Users build up data literacy, and data-driven decision making culture; they improve their performances and efficiency. They recommend/request your product(s) and service(s). You grow customer relationship and extend services through data analytics. Step 8 - Your Business Grows and Innovates! New ideas with xAPI data layer ....
  14. 14. Congrats! You are part of emerging data practice... Citation: http://www.tandfonline.com/doi/pdf/10.1080/23265507.2015.1074870
  15. 15. Let’s get started! More Reading Reserve a meeting Make Learning Big Data Work for You Developers, Are You Part of Learning Big Data Innovations? (#xAPI) How #xAPI Enables Analyzing Connected Learning Beyond the LMS xAPI’s Potential in Games, Gamification, and Augmented Reality

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