Engaging Educators in your #Edtech Startup

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v4 of talk I give at ImagineK12 to engage early adopters and convert them into evangelists. Click around as I link to many resources that I mention.

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Engaging Educators in your #Edtech Startup

  1. 1. Engaging Educators Building Your Community
  2. 2. About.me @Jessie_Arora TeacherSquare.org edcrunch.org
  3. 3. “Utility drives adoption, community drives retention” Caterina Fake, Founder- Flickr & Hunch
  4. 4. When you connect with people, they want to help you
  5. 5. Communities Make Business Sense “Make sure your product doesn’t suck” - Dave McClure, 500 Startups Did you really solve a problem? Did you discover a bigger problem to solve?
  6. 6. Tap into existing communities Build your own
  7. 7. Teacherpreneur Networks Muhammed Chaudhry iSTEM: connected educators Barnett Barry, Leanne Join the CollaboratoryClassroom Practice Lab Link Shawn Rubin Susie Wise Kate Meersschaert #edtechRI srubin@highlanderinstitute.org OH Thurs 330-530pm K12@dschool.stanford.edu NewLearningTimes, ResearchBroker kzv2000@columbia.edu
  8. 8. Conferences & Events Be selective. Track your target audience For CUE Follow:@alicekeeler, @dianemaine @iteachag @cue
  9. 9. Take advantage of being small
  10. 10. Message and Momentum
  11. 11. Low Budget Storytelling - Comment on blogs - Leverage message boards - Become a guest author - Mini case studies - Speak at events - Start blogging yourself - Educator Advisory Board #esinstruct
  12. 12. Tools Create - Custom background - Consistent hashtags - Fan page - Groups - Space to foster ongoing communication - product details - guest bloggers - industry updates Frequency 2-3 times/day Once/day Once/day Weekly/bi-weekly Tips - Join chats- #edchat, #edtechchat -Consider Twitter ads ($0.03 CPCs) #TwitterBook - EdgeRank - Pictures and links are more effective than status updates - Encourage members to invite others - Host intimate conversations - comment widget - videos
  13. 13. Early Adopters <3 Twitter List of Top Edu Tweeters on edcrunch.org
  14. 14. Join Twitter Chats
  15. 15. #ntchat
  16. 16. EdgeRank= affinity * weight* time decay
  17. 17. Empowering Evangelists Virtual Interns Director of Teacher Happiness
  18. 18. “Utility drives adoption, community drives retention” Caterina Fake, Founder- Flickr & Hunch

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