Social Media For Nonprofits By Jessica Sadoway

Social Media for Nonprofits … an introduction Presented by Jessica Sadoway 14 February 2011 Social media sticker icons by Dawghouse Design Studios

Overview of agenda
What is social media?
Why use it?
What are some common social media tools?
Is social media right for us?
How do we get started?

Social media is the free exchange of ideas

Conversations
Community building
Sharing and listening
Building trust and reputation

Some common misconceptions…

What is NOT social media?
Social media is NOT…
Another place to put your ads
A one-way street
An instant fundraiser

So why use it?
To connect with peers, donors, patrons
To reinforce and build relationships
“ Internet users are more likely than others to be active [in groups]: 80% of internet users participate in groups, compared with 56% of non-internet users.“
- The Social Side of the Internet, Pew Research Center Internet & American Life Project (January 2011)

So why use it?
To manage your brand and online presence
To give your organization a human face

Okay, so what are the tools?

Your Website
Your website is your home base
Key concepts:
Informational
Static
Formal
[Image from client website header here] [Image from client website content here – I used the About Us page as an example of static content]

Your Blog
If your website is static , your blog is dynamic
Key concepts:
Improves Search Engine Optimization (SEO)
Casual
Informational
Position yourself as an
industry expert

Facebook
Quick fact: Facebook just surpassed 600 million users worldwide (making it the third largest “country” on earth)
Key concepts:
A great forum
Listening and sharing
Transparency
Calls to action
Link posting

Twitter
An at-a-glance news stream in 140 characters or less
Key concepts:
Quick and informal
Sharing links and information
Connecting and networking

Flickr
Photo-sharing: a picture is worth a thousand words, right?
Key concepts:
Human element
Engaging and fun
Community contributions

YouTube
Quick fact: YouTube is the second largest search engine in the world after Google
Key concepts:
Human element
Engaging and fun
YouTube Nonprofit program
Screenshot from YouTube Nonprofit Program intro video

Is social media right for us?
Things to consider:
Organizational goals
Reach a new audience? Improve accessibility and communication? Increase transparency? Fundraising?
Budget and human resources
All basic services are free
5-20 hours per week or more, depending on goals

Define your objectives
fundraise?
promote your shows?
reach a new audience?
build existing relationships?
connect with peers?
get community feedback?

Build a strategy
Short- and long-term goals
Match your goals to the tools
Who will be responsible?
Social media policy

The key is building community

Thank you
Jessica Sadoway
@JessicaSadoway

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Social Media For Nonprofits By Jessica Sadoway

by Jessica Sadoway on Feb 18, 2011

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Social Media For Nonprofits By Jessica Sadoway — Presentation Transcript