Social Media For Nonprofits By Jessica Sadoway
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Social Media For Nonprofits By Jessica Sadoway

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A introduction to social media I gave to the management staff of a local nonprofit.

A introduction to social media I gave to the management staff of a local nonprofit.

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  • 1. Social Media for Nonprofits … an introduction Presented by Jessica Sadoway 14 February 2011 Social media sticker icons by Dawghouse Design Studios
  • 2. Overview of agenda
    • What is social media?
    • Why use it?
    • What are some common social media tools?
    • Is social media right for us?
    • How do we get started?
  • 3. What is social media?
    • Social media is the free exchange of ideas
  • 4. What is social media?
    • Conversations
    • Community building
    • Sharing and listening
    • Building trust and reputation
  • 5. Some common misconceptions…
  • 6. What is NOT social media?
    • Social media is NOT…
      • Another place to put your ads
      • A one-way street
      • An instant fundraiser
  • 7. So why use it?
    • To connect with peers, donors, patrons
    • To reinforce and build relationships
      • “ Internet users are more likely than others to be active [in groups]: 80% of internet users participate in groups, compared with 56% of non-internet users.“
          • - The Social Side of the Internet, Pew Research Center Internet & American Life Project (January 2011)
  • 8. So why use it?
    • To manage your brand and online presence
    • To give your organization a human face
  • 9. So why use it?
    • To manage your brand and online presence
    • To give your organization a human face
  • 10. Okay, so what are the tools?
  • 11. Your Website
    • Your website is your home base
    • Key concepts:
      • Informational
      • Static
      • Formal
    [Image from client website header here] [Image from client website content here – I used the About Us page as an example of static content]
  • 12. Your Blog
    • If your website is static , your blog is dynamic
    • Key concepts:
      • Improves Search Engine Optimization (SEO)
      • Casual
      • Informational
      • Position yourself as an
      • industry expert
  • 13. Facebook
    • Quick fact: Facebook just surpassed 600 million users worldwide (making it the third largest “country” on earth)
    • Key concepts:
      • A great forum
      • Listening and sharing
      • Transparency
      • Calls to action
      • Link posting
  • 14. Twitter
    • An at-a-glance news stream in 140 characters or less
    • Key concepts:
      • Quick and informal
      • Sharing links and information
      • Connecting and networking
  • 15. Flickr
    • Photo-sharing: a picture is worth a thousand words, right?
    • Key concepts:
      • Human element
      • Engaging and fun
      • Community contributions
  • 16. YouTube
    • Quick fact: YouTube is the second largest search engine in the world after Google
    • Key concepts:
      • Human element
      • Engaging and fun
      • YouTube Nonprofit program
    Screenshot from YouTube Nonprofit Program intro video
  • 17. Is social media right for us?
    • Things to consider:
      • Organizational goals
        • Reach a new audience? Improve accessibility and communication? Increase transparency? Fundraising?
      • Budget and human resources
        • All basic services are free
        • 5-20 hours per week or more, depending on goals
  • 18. How do we get started?
    • Define your objectives
      • fundraise?
      • promote your shows?
      • reach a new audience?
      • build existing relationships?
      • connect with peers?
      • get community feedback?
  • 19. How do we get started?
    • Build a strategy
      • Short- and long-term goals
      • Match your goals to the tools
      • Who will be responsible?
      • Social media policy
  • 20. The key is building community
  • 21. Thank you
    • Jessica Sadoway
    • @JessicaSadoway