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14.branding.peer review

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For my COM 363 class on 11/24/2010 snow day.

For my COM 363 class on 11/24/2010 snow day.

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  • On grading: let’s be very clear how finished I expect a draft to be. Part of your final project grade!\n\nToday: Branding for about 30 mins then time for production & to meet with teams.\n
  • What is a brand? (ask class for definition)\nIt’s a recognizable identity for any product – a shorthand for understanding what it is, who makes it, its characteristics. the image of the product in the market\n
  • What is a brand? (ask class for definition)\nIt’s a recognizable identity for any product – a shorthand for understanding what it is, who makes it, its characteristics. the image of the product in the market\n
  • What is a brand? (ask class for definition)\nIt’s a recognizable identity for any product – a shorthand for understanding what it is, who makes it, its characteristics. the image of the product in the market\n
  • What are some of the most successful media/journalism brands?Google, CNN, FOX, NYTimes, Anderson Cooper, Glenn Beck, Jack FM\nWhat makes them recognizable?  Their products!\nBut really what we recognize is the visual or audial shorthand – the branding\nExamples: NYTimes Font, Google Letter/Colors, NBC Jingle, Fox News Slogan, National Geographic Yellow Square\n
  • What are some of the most successful media/journalism brands?Google, CNN, FOX, NYTimes, Anderson Cooper, Glenn Beck, Jack FM\nWhat makes them recognizable?  Their products!\nBut really what we recognize is the visual or audial shorthand – the branding\nExamples: NYTimes Font, Google Letter/Colors, NBC Jingle, Fox News Slogan, National Geographic Yellow Square\n
  • What are some of the most successful media/journalism brands?Google, CNN, FOX, NYTimes, Anderson Cooper, Glenn Beck, Jack FM\nWhat makes them recognizable?  Their products!\nBut really what we recognize is the visual or audial shorthand – the branding\nExamples: NYTimes Font, Google Letter/Colors, NBC Jingle, Fox News Slogan, National Geographic Yellow Square\n
  • What are some of the most successful media/journalism brands?Google, CNN, FOX, NYTimes, Anderson Cooper, Glenn Beck, Jack FM\nWhat makes them recognizable?  Their products!\nBut really what we recognize is the visual or audial shorthand – the branding\nExamples: NYTimes Font, Google Letter/Colors, NBC Jingle, Fox News Slogan, National Geographic Yellow Square\n
  • What are some of the most successful media/journalism brands?Google, CNN, FOX, NYTimes, Anderson Cooper, Glenn Beck, Jack FM\nWhat makes them recognizable?  Their products!\nBut really what we recognize is the visual or audial shorthand – the branding\nExamples: NYTimes Font, Google Letter/Colors, NBC Jingle, Fox News Slogan, National Geographic Yellow Square\n
  • What are some of the most successful media/journalism brands?Google, CNN, FOX, NYTimes, Anderson Cooper, Glenn Beck, Jack FM\nWhat makes them recognizable?  Their products!\nBut really what we recognize is the visual or audial shorthand – the branding\nExamples: NYTimes Font, Google Letter/Colors, NBC Jingle, Fox News Slogan, National Geographic Yellow Square\n
  • What are some of the most successful media/journalism brands?Google, CNN, FOX, NYTimes, Anderson Cooper, Glenn Beck, Jack FM\nWhat makes them recognizable?  Their products!\nBut really what we recognize is the visual or audial shorthand – the branding\nExamples: NYTimes Font, Google Letter/Colors, NBC Jingle, Fox News Slogan, National Geographic Yellow Square\n
  • What are some of the most successful media/journalism brands?Google, CNN, FOX, NYTimes, Anderson Cooper, Glenn Beck, Jack FM\nWhat makes them recognizable?  Their products!\nBut really what we recognize is the visual or audial shorthand – the branding\nExamples: NYTimes Font, Google Letter/Colors, NBC Jingle, Fox News Slogan, National Geographic Yellow Square\n
  • Volunteers??\n\nWhat do we want people to see when they Google us?\n
  • Adapt that to ourselves as individual journalists – Building a brand for yourself\n1.     Make a commitment --- to your name (Alex Stonehill vs. Alexander Stonehill) don’t change when you get married ;)\n2.     To your image – how you look and how you present yourself online (LK’s suspenders)  Even get a headshot or find a photo of yourself you like and use it over and over.\n3.     and handle online (facebook, twitter, youtube, email address, business cards)  Nicology……….it might suck being committed, but changing means starting over to fight for recognition\n4.     Develop a shorthand for what you do to help you market yourself – and rehearse it…… “I’m Aislyn Green – radio reporter who covers the environment.  I did that blahblahblah you might have heard”\n5.     Puff yourself up --  CLP looks bigger than 3 people\n6.     Develop a voice – tone for writing, style for photos or video, a voice for audio.   Think about how people will be able to recognize you – even if they’ve never met you ----- you can always experiment too\n\n
  • Adapt that to ourselves as individual journalists – Building a brand for yourself\n1.     Make a commitment --- to your name (Alex Stonehill vs. Alexander Stonehill) don’t change when you get married ;)\n2.     To your image – how you look and how you present yourself online (LK’s suspenders)  Even get a headshot or find a photo of yourself you like and use it over and over.\n3.     and handle online (facebook, twitter, youtube, email address, business cards)  Nicology……….it might suck being committed, but changing means starting over to fight for recognition\n4.     Develop a shorthand for what you do to help you market yourself – and rehearse it…… “I’m Aislyn Green – radio reporter who covers the environment.  I did that blahblahblah you might have heard”\n5.     Puff yourself up --  CLP looks bigger than 3 people\n6.     Develop a voice – tone for writing, style for photos or video, a voice for audio.   Think about how people will be able to recognize you – even if they’ve never met you ----- you can always experiment too\n\n
  • Adapt that to ourselves as individual journalists – Building a brand for yourself\n1.     Make a commitment --- to your name (Alex Stonehill vs. Alexander Stonehill) don’t change when you get married ;)\n2.     To your image – how you look and how you present yourself online (LK’s suspenders)  Even get a headshot or find a photo of yourself you like and use it over and over.\n3.     and handle online (facebook, twitter, youtube, email address, business cards)  Nicology……….it might suck being committed, but changing means starting over to fight for recognition\n4.     Develop a shorthand for what you do to help you market yourself – and rehearse it…… “I’m Aislyn Green – radio reporter who covers the environment.  I did that blahblahblah you might have heard”\n5.     Puff yourself up --  CLP looks bigger than 3 people\n6.     Develop a voice – tone for writing, style for photos or video, a voice for audio.   Think about how people will be able to recognize you – even if they’ve never met you ----- you can always experiment too\n\n
  • Adapt that to ourselves as individual journalists – Building a brand for yourself\n1.     Make a commitment --- to your name (Alex Stonehill vs. Alexander Stonehill) don’t change when you get married ;)\n2.     To your image – how you look and how you present yourself online (LK’s suspenders)  Even get a headshot or find a photo of yourself you like and use it over and over.\n3.     and handle online (facebook, twitter, youtube, email address, business cards)  Nicology……….it might suck being committed, but changing means starting over to fight for recognition\n4.     Develop a shorthand for what you do to help you market yourself – and rehearse it…… “I’m Aislyn Green – radio reporter who covers the environment.  I did that blahblahblah you might have heard”\n5.     Puff yourself up --  CLP looks bigger than 3 people\n6.     Develop a voice – tone for writing, style for photos or video, a voice for audio.   Think about how people will be able to recognize you – even if they’ve never met you ----- you can always experiment too\n\n
  • Adapt that to ourselves as individual journalists – Building a brand for yourself\n1.     Make a commitment --- to your name (Alex Stonehill vs. Alexander Stonehill) don’t change when you get married ;)\n2.     To your image – how you look and how you present yourself online (LK’s suspenders)  Even get a headshot or find a photo of yourself you like and use it over and over.\n3.     and handle online (facebook, twitter, youtube, email address, business cards)  Nicology……….it might suck being committed, but changing means starting over to fight for recognition\n4.     Develop a shorthand for what you do to help you market yourself – and rehearse it…… “I’m Aislyn Green – radio reporter who covers the environment.  I did that blahblahblah you might have heard”\n5.     Puff yourself up --  CLP looks bigger than 3 people\n6.     Develop a voice – tone for writing, style for photos or video, a voice for audio.   Think about how people will be able to recognize you – even if they’ve never met you ----- you can always experiment too\n\n
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  • Click through to FB/Twitter feeds.\nRG=success story\nExamples of personal brands that complement the org. brand\n
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  • What does that look like? FB: tagging NDM or CLP, maybe, or just a general post. Linking to your behind-the-scenes post\nTweeting\nWhat else?\n
  • Match people up to corners of the room according to medium?\nAllow groups time to meet with each other and work on projects?\nSit down with each team to talk through their progress.\n