A Facebook Cause is an online campaign for collective action that can be started by any Facebook user. The creator of a cause can champion any issue, from the global, to the local. The cause creator conveys the primary goal of the cause in the title they choose and the various fields they can fill out to describe the cause. Finally, a cause can be used to mobilize a network to raise money for a beneficiary (Lwala Community Alliance) or to simply promote a position .
Jessica Moore Social Media Intern Allscripts
Impact tab visually tracks monetary progress and supporters joining Jessica Moore Social Media Intern Allscripts
The company can donate money on behalf of the employee that takes the message “most viral” (ex. Most retweets, most Facebook shares, most emails circulated, most invitations to Yammer Community, etc.).
Awarding the “viral champion” with a title (ex. The Allscripts' Philanthropy Award) for company-wide recognition.