Media Kit, The Bloor Group, LLC

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Media Kit, The Bloor Group, LLC

  1. 1. BG the bloor group media kit 2013 BG
  2. 2. “any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke
  3. 3. CONTENT 06 08 About Us Product Portfolio Analyst Products Writing Research Reports Current Research Project Whitepapers Product Watch Additional Services 10 11 12 13 14 15 04
  4. 4. Media Products InsideAnalysis Markets Web Events The Briefing Room Hot Technologies Laboratory Advertising Audience Demographics Contact 17 18 19 20 21 22 23 24 25 30 05
  5. 5. Your Industry. We Know. who we are Reaching beyond the scope of traditional firms, the Bloor Group fuses the breadth of outreach afforded by modern media channels, with the depth of analytical thought that can provide game-changing value to any business. As such,The Bloor Group is a one-stop shop both for innovative software vendors, and savvy information practitioners Keeping tabs on today’s enterprise technology is a full-time job. Decision-makers need honest brokers to help them understand which kinds of solutions work in specific business scenarios. industry leader 06
  6. 6. Our Business. We Know. As a New Media Analyst firm,The Bloor Group delivers that clarity through a spectrum of products and services designed to achieve two simultaneous goals: 1) educate business professionals on the array of technologies and methods available for managing information; 2) provide innovate vendors with the resources and tools they need to effectively design, promote and sell enterprise software and services. our mission The Bloor Group provides detailed analysis of today’s enterprise software industry. Co-founded by Dr. Robin Bloor and Eric Kavanagh, the company leverages web-based multimedia to deliver vendor-neutral education that reveals the essential characteristics of information technologies.The Bloor Group galvanizes the industry’s independent analysts to provide valuable insights via innovative webcasts, research programs, educational events, white papers and related products. 07
  7. 7. mediaanalyst THE BRIEFING ROOM HOT TECHNOLOGIES LABORATORY ADVERTISING RESEARCH REPORTS WHITEPAPERS BLOG POSTS ARTICLES PRODUCT WATCH MARKETS KEYNOTES CONSULTING E-NEWSLETTERS product portfolio Transparency pervades everything we do at The Bloor Group. Our mission is to leverage both analyst and web-based multimedia to deliver vendor-neutral education designed to reveal the essential characteristics of today’s enterprise technologies. Achieving that vision calls for more than just first-class technology analysis. It requires a commitment to the creation of meaningful content generated by a range of innovative media formats that tease out valuable kernels of information and wisdom. 5 08
  8. 8. analyst products
  9. 9. writing The written word can clarify the most complex of topics. At The Bloor Group, we are writers, first and foremost. So are most of the analysts and consultants who work with us. That gives us competitive edge when creating content for information managers. The world of enterprise technology is complicated, but we distill what’s happening for the benefit of our readers, giving them the insights they need to make smart decisions. Writing products we create at The Bloor Group include: • Blog postings by Dr. Bloor and others, 500-1,000 words – Free • Articles by any number of analysts, 750-1,500 words – Bundled with Webcasts • Product Watch postings, 1,000-2,000 words – up to $2,500 • Executive Briefs, 2,000-5,000 words – $5,000 • White Papers, 5,000-10,000 words – $15,000 - $25,000 6 10
  10. 10. research Each year,The Bloor Group takes a hard look at one particular discipline or trend. Our research revolves around the chosen topic, involving a series of Webcasts, in-depth vendor briefings, customer interviews, a survey and other related activities. Our research methodology exposes the process itself, allowing our audience to collaborate on defining and explaining the nature and use of specific disciplines. By participating in webcasts, voicing their opinions on our site, or sending messages via social media, our community actively participates in the research process. Software vendors can participate in these research programs through sponsorship of the whole program or specific elements. Each program continues for approximately six months. 7 11
  11. 11. Our research reports include a combination of some or all of the following components: • Pre-survey used to determine appropriate questions. • Exploratory webcast in which the report analysts brainstorm about the project. • Detailed survey to the InsideAnalysis audience soliciting feedback from the online community. • One or more radio-style broadcasts in which guests discuss a relevant topic. • Publication of Preliminary Findings to the online community for feedback. • A live webcast in which the research findings are explained and discussed. • Executive summary (2-4 pages) that discloses key conclusions. • Full research report (15-20 pages) that summarizes and analyzes findings. • Optional recorded software demo for marketing use. • Optional podcast of interview with sponsor executive. Price: Gold Sponsorship $25,000 2013 - Event-Driven Architecture The Event Horizon: Big Data and the Real-Time Enterprise Chief Analyst, Dr. Robin Bloor provides his take on this fundamental shift in Information Architectures, believing that data flows will become the focus as companies look to go to real-time latency to leverage powerful analytics embedded in business processes. CURRENT RESEARCH 12
  12. 12. White paper writing is an activity in which we take particular pride and have a wealth of experience. The key to success with white papers is quality, talented writing, good illustration and expert articulation. If it fails to inform, it won’t get the message across and if the editorial and production quality is low, it probably won’t get read. The white paper process includes the following stages: • Agreement on structure, content and flow. • Detailed technology briefing • Production of a complete first draft, including illustrations • Final draft in PDF We take a decidedly focused approach to creating these publications. Each white paper receives the full attention of a well-respected analyst and follows The Bloor Group methodology, which involves a detailed SWOT assessment of a product or service. This assessment takes into consideration market conditions and competition, in an effort to help organizations articulate their unique value propositions clearly and thoughtfully.Turnaround time is 5 to 7 weeks. The standard cost for a 20-page White Paper is $20,000. Longer papers that require more detailed research can cost up to $30,000. Shorter papers that are focused are offered for as low as $15,000. These costs include all work associated with necessary research, copywriting, editing and design work. white papers 13
  13. 13. We gather much of our information from technology briefings we take from a wide variety of vendors. Sometimes, when an offering is particularly impressive, we’ll write a short Product Watch that details the nuts and bolts of the technology, including reasons why potential clients might find value. These Product Watches are hosted at InsideAnalysis.com. If vendors wish to use them as collateral, the price is $2,500. product watch 14
  14. 14. The Bloor Group also offers educational and consulting services. • Keynotes and Educational Presentations • Technology Consultancy • Marketing Consultancy Please contact us for more information. additional services 15
  15. 15. media products
  16. 16. Analytical thinking leads to insight. At InsideAnalysis, we take this as our mantra, delivering content with the intention of fostering an open dialogue among today’s top information management professionals. Using an array of media channels -- including articles, blogs, editorials, webcasts, podcasts, live online radio and social media -- InsideAnalysis takes you on a journey into the world of business analytics. As a central hub for all things analytics, InsideAnalysis focuses on the trends and technologies that shape information management. We go deeper than consumer media in an effort to provide the granular level of detail that serious practitioners require. And although we maintain an editorial calendar, we’re always open to exploring new developments that are significant to this industry. Over the past few years, InsideAnalysis has featured the work of many esteemed authors, analysts and consultants, including: Lou Agosta, Robin Bloor, Malcolm Chisholm, Steve Dine, Jos van Dongen, Wayne Eckerson, Mike Ferguson, Richard Hackathorn, Cindi Howson, Claudia Imhoff, Bill Inmon, Eric Kavanagh, Krish Krishnan, John Ladley, Rick van der Lans, David Loshin, Mark Madsen, William McKnight, Dave Menninger, John Myers, Joe Northern, Rajeev Rawat, Rick Sherman, James Taylor, Colin White and Lindsay Wise. InsideAnalysis 17
  17. 17. markets Several times each year,The Bloor Group creates a Market Overview for a hot discipline, the first of these focusing on Operational Intelligence in the Spring of 2013. We’ll conduct numerous vendor briefings for products in that space, and capture 20-minute live, interactive demos via WebEx, which will be posted in the gallery of market options published. Vendors are encouraged to send 250-word abstracts, subject to editing, describing how their solution fits the bill. A findings report including a map of the vendor landscape will outline key characteristics of the discipline, commenting on where individual vendors align within the broader picture.There is no charge to participate in these Market Overviews. 18
  18. 18. web events The Briefing Room Tuesdays at 4 ET Designed for the busy professional who’s looking to make a smart enterprise software purchase,The Briefing Room features live briefings with innovative vendors and independent analysts.The show boasts industry-leading live attendance of ~70%, with an average of 225 registrants per show and a range of 175-450. Audience members are very active in the Q&A, stretching the show to 70 minutes. Cost: $12,500 for a guaranteed 250 registrants. Hot Technologies Wednesdays at 4 ET Created to help information managers better understand specific disciplines or technology trends, Hot Technologies features two independent industry analysts offering their take on what constitutes a particular type of solution. A sponsoring vendor then details their technology, and a roundtable discussion ensues for 10 minutes, followed by a detailed Q&A. Cost: $12,500 for a guaranteed 250 registrants. 19
  19. 19. Tuesdays @ 4 ET The Briefing Room is an online analyst briefing focused on the how and why of today's enterprise software products. Each session features an innovative vendor who gives a detailed technical presentation, followed by a respected analyst who offers industry insights and then conducts a live, unscripted briefing.The analyst and vendor do not coordinate directly before the show.This format exposes the informative part of an analyst briefing for the benefit of a live audience. The topics for 2013: January: Big Data February: Analytics March: Operational Intelligence April: Intelligence May: Integration June: Databases July: Cloud Solutions August: High Performance Analytics September: Analytics October: Social & Mobile November and December: Innovators Each episode includes: Topical intro by host Eric Kavanagh Technical presentation by the vendor Response by the analyst Unscripted briefing Audience Q&A, involving attendees and tweeters #briefr MP4 of the event at the end Price: $12,500 for this turnkey event with a minimum guarantee of 250 registrants. The Briefing Room 20
  20. 20. Wednesdays @ 4 ET This webcast series features independent analysts who explain how various types of enterprise technology work.The show seeks to distill buzzwords and help organizations make smart purchasing decisions. Each episode includes: • Two analysts who offer their unique perspectives on the “hot” topic. • Vendor presentation about what its solution does, why it was designed a certain way and how their customers are using it. • Roundtable discussion. • Extensive Q&A. • Article of key takeaways. • MP4 of the event. $12,500 for minimum guarantee of 250 leads. hot technologies 21
  21. 21. laboratory The InsideAnalysis Technology Laboratory provides our audience with a unique perspective on the “how-to” of this industry.The Tech Lab periodically takes vendor products into the shop, tests the software, and ultimately creates a viable, Web-based solution that is showcased to our growing audience. Independent Analysts and Consultants are brought in as needed to help design, build and ultimately maintain such solutions. Underwriting for the Tech Lab starts at $20,000, and would include a regular blog dedicated to the process, several mentions in the Advance eNewsletter during the construction of the solution, and a live Webcast to roll out the final product (guaranteed 250 leads). 22
  22. 22. advertising Vendors can purchase traditional advertising in the InsideAnalysis weekly eNewsletter, Advance.This email hits a list of 35,000 emails each Monday around Noon ET. (Promotions for Webcasts, White Papers and other content are augmented by a separate list, which includes an additional 5,000 emails.) Available email promotions include: • In Advance:Top of right-hand column, 25 words and a logo - $500 • In Advance:Third entry in the main column, 75 words and a logo - $1,000 • Dedicated Email Blast: $2,000 per 10,000 emails, targeted by topics 23
  23. 23. audience 40,000+ email addresses 100,000+ twitter followers our network 10,000+ linkedin professionals The regular InsideAnalysis audience spans 85 countries, more than 100,000 Twitter followers, 40,000 valid email addresses, and 10,000 LinkedIn connections. The website gets more than 20,000 hits monthly, and that number is growing 50% year-over-year. The vast majority of audience members are in North America, though Europe and South America are strong, while Asia and the Middle East are growing. 24
  24. 24. trusted by industry leaders and decision makers industry top decision makers 52% Your texts fortune 2000 leaders 26% cxo 10% analysts and consultants 36% revenues > $1 billion technology focused companies 25
  25. 25. a global community of 85 countries... 15% europe 5% asia middle east 75% north america 5% south america 26
  26. 26. insight foresighthindsight those who agree with us may not be right, but we admire their astuteness.“ ”cullen hightower BG
  27. 27. contact Eric Kavanagh CEO & Co-Founder Eric.Kavanagh@BloorGroup.com @Eric_Kavanagh Robin Bloor, PhD Chief Analyst & Co-Founder Robin.Bloor@BloorGroup.com @RobinBloor Mary Jo Nott Editorial Director MaryJo.Nott@BloorGroup.com @MaryJoNott Rebecca Jozwiak Senior Editor Rebecca.Jozwiak@BloorGroup.com @RebeccaJozwiak Jessica Marie Analyst Jessica.Marie@BloorGroup.com @JessicaMarieMBA 30
  28. 28. www.bloorgroup.com info@bloorgroup.com the bloor group BG design by jessica marie

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