“any sufficiently advanced technology
is indistinguishable from magic.”
Arthur C. Clarke
Current Research Project
The Briefing Room
who we are
Reaching beyond the scope of
traditional firms, the Bloor Group
fuses the breadth of outreach
afforded by modern media
channels, with the depth of
analytical thought that can
provide game-changing value to
any business. As such,The Bloor
Group is a one-stop shop both for
innovative software vendors, and
savvy information practitioners
Keeping tabs on today’s enterprise
technology is a full-time job.
Decision-makers need honest
brokers to help them understand
which kinds of solutions work in
specific business scenarios.
As a New Media Analyst firm,The Bloor
Group delivers that clarity through a
spectrum of products and services
designed to achieve two simultaneous
1) educate business professionals on the
array of technologies and methods
available for managing information;
2) provide innovate vendors with the
resources and tools they need to effectively
design, promote and sell enterprise
software and services.
The Bloor Group provides detailed
analysis of today’s enterprise software
industry. Co-founded by Dr. Robin
Bloor and Eric Kavanagh, the company
leverages web-based multimedia to
deliver vendor-neutral education that
reveals the essential characteristics of
information technologies.The Bloor
Group galvanizes the industry’s
independent analysts to provide
valuable insights via innovative
webcasts, research programs,
educational events, white papers and
THE BRIEFING ROOM
Transparency pervades everything we do at The Bloor Group. Our mission is
to leverage both analyst and web-based multimedia to deliver vendor-neutral
education designed to reveal the essential characteristics of today’s enterprise
technologies. Achieving that vision calls for more than just first-class
technology analysis. It requires a commitment to the creation of meaningful
content generated by a range of innovative media formats that tease out
valuable kernels of information and wisdom.
The written word can clarify the most complex of topics. At The
Bloor Group, we are writers, first and foremost. So are most of
the analysts and consultants who work with us. That gives us
competitive edge when creating content for information
managers. The world of enterprise technology is complicated, but
we distill what’s happening for the benefit of our readers, giving
them the insights they need to make smart decisions.
Writing products we create at The Bloor Group include:
• Blog postings by Dr. Bloor and others, 500-1,000 words – Free
• Articles by any number of analysts, 750-1,500 words – Bundled
• Product Watch postings, 1,000-2,000 words – up to $2,500
• Executive Briefs, 2,000-5,000 words – $5,000
• White Papers, 5,000-10,000 words – $15,000 - $25,000
Each year,The Bloor Group takes a hard look at one particular
discipline or trend. Our research revolves around the chosen topic,
involving a series of Webcasts, in-depth vendor briefings,
customer interviews, a survey and other related activities.
Our research methodology exposes the process itself, allowing our
audience to collaborate on defining and explaining the nature and
use of specific disciplines. By participating in webcasts, voicing
their opinions on our site, or sending messages via social media,
our community actively participates in the research process.
Software vendors can participate in these research programs
through sponsorship of the whole program or specific elements.
Each program continues for approximately six months.
Our research reports include a combination of some or all of the following components:
• Pre-survey used to determine appropriate questions.
• Exploratory webcast in which the report analysts brainstorm about the project.
• Detailed survey to the InsideAnalysis audience soliciting feedback from the online community.
• One or more radio-style broadcasts in which guests discuss a relevant topic.
• Publication of Preliminary Findings to the online community for feedback.
• A live webcast in which the research findings are explained and discussed.
• Executive summary (2-4 pages) that discloses key conclusions.
• Full research report (15-20 pages) that summarizes and analyzes findings.
• Optional recorded software demo for marketing use.
• Optional podcast of interview with sponsor executive.
Price: Gold Sponsorship $25,000
2013 - Event-Driven Architecture
The Event Horizon: Big Data and the Real-Time Enterprise
Chief Analyst, Dr. Robin Bloor provides his take on this fundamental shift
in Information Architectures, believing that data flows will become the focus
as companies look to go to real-time latency to leverage powerful analytics
embedded in business processes.
White paper writing is an activity in which we take particular pride and have a
wealth of experience.
The key to success with white papers is quality, talented writing, good illustration and
expert articulation. If it fails to inform, it won’t get the message across and if the
editorial and production quality is low, it probably won’t get read.
The white paper process includes the following stages:
• Agreement on structure, content and flow.
• Detailed technology briefing
• Production of a complete first draft, including illustrations
• Final draft in PDF
We take a decidedly focused approach to creating these publications. Each white paper
receives the full attention of a well-respected analyst and follows The Bloor Group
methodology, which involves a detailed SWOT assessment of a product or service.
This assessment takes into consideration market conditions and competition, in an
effort to help organizations articulate their unique value propositions clearly and
thoughtfully.Turnaround time is 5 to 7 weeks.
The standard cost for a 20-page White Paper is $20,000. Longer papers that require
more detailed research can cost up to $30,000. Shorter papers that are focused are
offered for as low as $15,000. These costs include all work associated with necessary
research, copywriting, editing and design work.
We gather much of our information from technology briefings we take
from a wide variety of vendors. Sometimes, when an offering is
particularly impressive, we’ll write a short Product Watch that details the
nuts and bolts of the technology, including reasons why potential clients
might find value.
These Product Watches are hosted at InsideAnalysis.com. If vendors wish
to use them as collateral, the price is $2,500.
The Bloor Group also offers educational and consulting services.
• Keynotes and Educational Presentations
• Technology Consultancy
• Marketing Consultancy
Please contact us for more information.
Analytical thinking leads to insight. At InsideAnalysis, we take this as our
mantra, delivering content with the intention of fostering an open dialogue
among today’s top information management professionals. Using an array of
media channels -- including articles, blogs, editorials, webcasts, podcasts, live
online radio and social media -- InsideAnalysis takes you on a journey into the
world of business analytics.
As a central hub for all things analytics, InsideAnalysis focuses on the trends
and technologies that shape information management. We go deeper than
consumer media in an effort to provide the granular level of detail that serious
practitioners require. And although we maintain an editorial calendar, we’re
always open to exploring new developments that are significant to this industry.
Over the past few years, InsideAnalysis has featured the work of many
esteemed authors, analysts and consultants, including: Lou Agosta, Robin
Bloor, Malcolm Chisholm, Steve Dine, Jos van Dongen, Wayne Eckerson,
Mike Ferguson, Richard Hackathorn, Cindi Howson, Claudia Imhoff, Bill
Inmon, Eric Kavanagh, Krish Krishnan, John Ladley, Rick van der Lans, David
Loshin, Mark Madsen, William McKnight, Dave Menninger, John Myers, Joe
Northern, Rajeev Rawat, Rick Sherman, James Taylor, Colin White and
Several times each year,The Bloor Group creates a Market
Overview for a hot discipline, the first of these focusing on
Operational Intelligence in the Spring of 2013.
We’ll conduct numerous vendor briefings for products in that
space, and capture 20-minute live, interactive demos via WebEx,
which will be posted in the gallery of market options published.
Vendors are encouraged to send 250-word abstracts, subject to
editing, describing how their solution fits the bill.
A findings report including a map of the vendor landscape will
outline key characteristics of the discipline, commenting on where
individual vendors align within the broader picture.There is no
charge to participate in these Market Overviews.
The Briefing Room
Tuesdays at 4 ET
Designed for the busy professional
who’s looking to make a smart enterprise
software purchase,The Briefing Room
features live briefings with innovative vendors
and independent analysts.The show boasts
industry-leading live attendance of ~70%,
with an average of 225 registrants per show
and a range of 175-450. Audience members
are very active in the Q&A, stretching the
show to 70 minutes.
Cost: $12,500 for a guaranteed 250 registrants.
Wednesdays at 4 ET
Created to help information managers
better understand specific disciplines or
technology trends, Hot Technologies features
two independent industry analysts offering
their take on what constitutes a particular type
A sponsoring vendor then details their
technology, and a roundtable discussion ensues
for 10 minutes, followed by a detailed Q&A.
Cost: $12,500 for a guaranteed 250 registrants.
Tuesdays @ 4 ET
The Briefing Room is an online analyst briefing focused on the how and why of today's
enterprise software products. Each session features an innovative vendor who gives a
detailed technical presentation, followed by a respected analyst who offers industry insights
and then conducts a live, unscripted briefing.The analyst and vendor do not coordinate
directly before the show.This format exposes the informative part of an analyst briefing for
the benefit of a live audience.
The topics for 2013:
January: Big Data
March: Operational Intelligence
July: Cloud Solutions
August: High Performance Analytics
October: Social & Mobile
November and December: Innovators
Each episode includes:
Topical intro by host Eric Kavanagh
Technical presentation by the vendor
Response by the analyst
Audience Q&A, involving attendees and tweeters #briefr
MP4 of the event at the end
Price: $12,500 for this turnkey event with a minimum guarantee of 250 registrants.
The Briefing Room
Wednesdays @ 4 ET
This webcast series features independent analysts who explain how various types of
enterprise technology work.The show seeks to distill buzzwords and help
organizations make smart purchasing decisions.
Each episode includes:
• Two analysts who offer their unique perspectives on the “hot” topic.
• Vendor presentation about what its solution does, why it was designed
a certain way and how their customers are using it.
• Roundtable discussion.
• Extensive Q&A.
• Article of key takeaways.
• MP4 of the event.
$12,500 for minimum guarantee of 250 leads.
The InsideAnalysis Technology Laboratory provides our audience
with a unique perspective on the “how-to” of this industry.The
Tech Lab periodically takes vendor products into the shop, tests
the software, and ultimately creates a viable, Web-based solution
that is showcased to our growing audience.
Independent Analysts and Consultants are brought in as needed
to help design, build and ultimately maintain such solutions.
Underwriting for the Tech Lab starts at $20,000, and would
include a regular blog dedicated to the process, several mentions
in the Advance eNewsletter during the construction of the
solution, and a live Webcast to roll out the final product
(guaranteed 250 leads).
Vendors can purchase traditional advertising in the InsideAnalysis
weekly eNewsletter, Advance.This email hits a list of 35,000 emails
each Monday around Noon ET. (Promotions for Webcasts, White
Papers and other content are augmented by a separate list, which
includes an additional 5,000 emails.) Available email promotions
• In Advance:Top of right-hand column, 25 words and a
logo - $500
• In Advance:Third entry in the main column, 75 words
and a logo - $1,000
• Dedicated Email Blast: $2,000 per 10,000 emails,
targeted by topics
The regular InsideAnalysis audience spans 85 countries, more than
100,000 Twitter followers, 40,000 valid email addresses, and 10,000
LinkedIn connections. The website gets more than 20,000 hits monthly,
and that number is growing 50% year-over-year. The vast majority of
audience members are in North America, though Europe and South
America are strong, while Asia and the Middle East are growing.
trusted by industry leaders
and decision makers
top decision makers
> $1 billion
a global community of 85 countries...
those who agree with us may not be right,
but we admire their astuteness.“
CEO & Co-Founder
Robin Bloor, PhD
Chief Analyst & Co-Founder
Mary Jo Nott
the bloor group
design by jessica marie