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57 unveiling the-mystery-of-burberrys-culture-of-trench-coat-en

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From the point of fashion, England is a topic that can not be avoided. You can even find a perfect carrier, which is Burberry. It is almost in line with a British fan's all imaginations of British ...

From the point of fashion, England is a topic that can not be avoided. You can even find a perfect carrier, which is Burberry. It is almost in line with a British fan's all imaginations of British culture.

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    57 unveiling the-mystery-of-burberrys-culture-of-trench-coat-en 57 unveiling the-mystery-of-burberrys-culture-of-trench-coat-en Document Transcript

    • High Vogue Organizationhttp://www.h-vogue.orgUnveiling the Mystery of Burberrys Culture of Trench Coat[Burberrys Trench Coat, Burberry Plaid Trench Coat, Nova Check Trench Coat]From the point of fashion, England is a topic that can not be avoided. You caneven find a perfect carrier, which is Burberry. It is almost in line with a Britishfans all imaginations of British culture.There is a kind of feeling called "British complex". And admirers like believers canbe found here and there, especially in Europe. These people worship British fromculture to system and to social customs. Ian Buruma once specially wrote a bookcalled Voltaires coconuts for this kind of phenomenon to earnestly prove the factthat Britain is a product of imagination in the mind to those who worship it. In thebook, he also mentioned the British-style dress. But he ignored the fact that, fornon-policy makers and non-opinion leaders, imagination is a necessity of spiritualculture. Therefore, persistence and following and imitation to imagination areundisputed.Trend of Burberry in This SeasonLooking at Burberry 2011 autumn and winter show, different from the past black,white and beige style, this season has become colorful. Bright and saturated red,yellow, blue, green, orange have been showed one by one. Shuttling in basic page 1 / 4
    • High Vogue Organizationhttp://www.h-vogue.orgcolors of traditional black, white, beige, coupled with simple linear contours andfine fabrics, these accessories are especially modern. That might be the mainreason that Christopher Bailey is eager to make the road of High Fashion to belonger. The new launching of the unprecedented "cocoon-shaped coat",regardless of hem, cuffs, has retro arc here and there. With horn buttons, peakedcap and bell-bottoms, they are full of vitality.Origin is not noble.Tracing back to its origin, Burberry originally was a brand of outdoor clothing. In1856 when Thomas Burberry opened the store of Burberry, it was an outsideshop in some streets in Basingstoke, and Thomas was very keen on thedevelopment of new materials for hunters and anglers so that they could sufferfrom the wind and rain. Inspired by the cool gowns worn by the shepherd, heinvented a kind of fabric called Gabardine, which is now widely known asgabardine. This kind of wrinkle-free twill wool fabric is waterproof, warm andbreathable. Wet and dry coat made of this kind of fabric has been unanimouslywelcomed by those who lived in cold, damp areas. From the late 19th century tothe early 20th century, Burberry is regarded as number one in fashion industry ofoutdoor accessories. It even changed the British lifestyle. People began to nottake umbrellas gradually in the rainy days. Instead, they would wear a gabardineraincoat. Burberry once was the substitute of rain gear. Until the end of World page 2 / 4
    • High Vogue Organizationhttp://www.h-vogue.orgWar II, Queen Elizabeth II granted Burberry Royal Warrant and became thebrand of royal Queen. Since then, it has been with a feeling of nobility.The Beginning of Neutral FashionThough it has become a brand of imperial family, Thomas Burberry still continuedto consider the function of their products out of home. Perhaps this is the qualityof real British gentleman: firm, persistent, rich sense of responsibility. Coming outfrom upper-class meeting place, he would still be able to walk calmly in themuddy streets of London city. Classic style of trench coat is double-breasted,with shoulder badges, deep pockets, and weatherproof lid pocket. And there arebuttons in the middle of collar and a half piece of waterproof cloth between thechests. On the back it is a single piece of poncho, also with a belt the samematerial of coat. These functional designs have evolved into todays specialsymbols of fashion, such as the poncho on the back, which was given a similarcloak of simple luxury; the waist design opens the classic design of X-profile ofBritish, which depict the beauty of human body. For men, trench coat marks withthe imprint of the war. Women love for trench coat is not unreasonable: the placeto hold up has been held up on the shoulders; the place of being small has beenreflected in the waist, and the place that should be exposed can show in the legs.Everything is just right. page 3 / 4
    • High Vogue Organization http://www.h-vogue.org Styles that Have to Say In the long history of British checker tradition, Burberry has carried out four colors: black, white, red, light camel, and these four colors have been crossed into the unique Nova check. This simple and elegant stately checker was first used in the wet and dry jackets lining. When Nova received consumers’ continuous praises, Burberry simply registered it as trademark in 1924. Since then, an exclusive Burberry plaid storm is blowing up, but it is still remained on the use of coat. In 1960s, Burberry began to separate plaid, and used it on umbrellas, bags and scarves and other products. The later added products such as makeup, perfume are packed in plaid materials. page 4 / 4Powered by TCPDF (www.tcpdf.org)