Effective Use of Mobile Appsfor Meetings and EventsJessica L. Levin, MBA, CMP, CAE
STRATEGY FIRST!
Go Mobile!
Go Mobile!
Mobile Apps for Events
Benefits•    Paper-­‐light	  •    Quick	  Access	  to	  Info	  •    Sponsorship	  Opportuni9es	  •    Social	  Interac9on	...
Return•  Be?er	  A?endee	  Experience	  •  Be?er	  Sponsorship	  Opportuni9es	  •  Cost	  Savings	                        ...
Adoption•    Promo9on	  •    Training	  •    Connec9vity	  •    Lather.	  Rinse.	  Repeat	  
NEXT COMES TECH…
Native App v. Mobile Site
“Mobile Web”	                       “Native App”	•    Custom	  mobile	  website	     •    Made	  for	  that	  device/”OS”	...
HTML	  5…A	    Game	  Changer?	  
The Must-Haves•    Schedule/Agenda	  •    Sponsorship	  •    Maps	  •    Exhibitor	  Informa9on	  •    Messaging	  to	  A?...
The Should-Haves•  Social	  Networks:	  Facebook,	  Private	     Community,	  Twi?er	  •  Customized	  Agendas	  •  What’s...
The Would-Love-to-Haves•      Full	  Social	  Media	  Integra9on	  •      Mul9media	  Accessibility	  and	  Sharing	  •   ...
Factors for Selection•    Size,	  Frequency,	  Consistency	  of	  Mee9ng	  •    Year	  Round	  v.	  Event/Mee9ng	  Dura9on...
What goes into great design?•  Color?	•  Texture?	•  Shadowing?	                             Instead, try:	               ...
MOBILE IN ACTION
Gamify	  can	  add	    interac.vity	  to	   events	  by	  having	  a5endees	  compete	       by	  doing	      challenges.	  
GOOSE CHASE
IT’S YOUR TURN…
Creating QR Codes•  Bit.ly	  •  My.qr.co	  •  Qrstuff.com	  
Uses of QR Codes•    Business Cards•    Name Badges•    Trade Show Collateral/Web•    SMS Messaging•    Phone Calls•    Em...
Static vs.             	Dynamic QR Codes
Accessing QR Codes•  i-Nigma	  -­‐	  iPhone,	  Android	  •  Red	  Laser	  -­‐	  iPhone,	  Android	  	  •  QuickMark	  -­‐	...
PLANNER TOOLS
“The Speakers Who Don’t Leave”                Jessica	  L.	  Levin,	  MBA,	  CMP,	  CAE	                   President	  and...
Mobile  Apps MPI DFW Camp Wisdom
Mobile  Apps MPI DFW Camp Wisdom
Mobile  Apps MPI DFW Camp Wisdom
Mobile  Apps MPI DFW Camp Wisdom
Mobile  Apps MPI DFW Camp Wisdom
Mobile  Apps MPI DFW Camp Wisdom
Mobile  Apps MPI DFW Camp Wisdom
Mobile  Apps MPI DFW Camp Wisdom
Mobile  Apps MPI DFW Camp Wisdom
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Mobile Apps MPI DFW Camp Wisdom

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Mobile Apps MPI DFW Camp Wisdom

  1. 1. Effective Use of Mobile Appsfor Meetings and EventsJessica L. Levin, MBA, CMP, CAE
  2. 2. STRATEGY FIRST!
  3. 3. Go Mobile!
  4. 4. Go Mobile!
  5. 5. Mobile Apps for Events
  6. 6. Benefits•  Paper-­‐light  •  Quick  Access  to  Info  •  Sponsorship  Opportuni9es  •  Social  Interac9on  •  Q&A  •  Customer  Service  •  Concierge  
  7. 7. Return•  Be?er  A?endee  Experience  •  Be?er  Sponsorship  Opportuni9es  •  Cost  Savings   Remember: ROI is a mathematical formula. Determine what you are measuring when setting goals.
  8. 8. Adoption•  Promo9on  •  Training  •  Connec9vity  •  Lather.  Rinse.  Repeat  
  9. 9. NEXT COMES TECH…
  10. 10. Native App v. Mobile Site
  11. 11. “Mobile Web” “Native App” •  Custom  mobile  website   •  Made  for  that  device/”OS”  •  Similar  features   •  Higher  “Usability”  •  Universal   •  Exposure:  App  Store  •  Requires  Web  Access   •  Requires  Manual  Upda9ng:  •  Instant  Updates   User  and  Organizers  •  Accessibility   •  Inconsistencies   •  Speed   OS = Operating System RIM – Blackberry iOS – Apple Droid - Google
  12. 12. HTML  5…A   Game  Changer?  
  13. 13. The Must-Haves•  Schedule/Agenda  •  Sponsorship  •  Maps  •  Exhibitor  Informa9on  •  Messaging  to  A?endees  •  Messaging  between  A?endees  (opt-­‐in)  •  Repor9ng  capabili9es  •  Ask  permission  before  upda9ng!!!  
  14. 14. The Should-Haves•  Social  Networks:  Facebook,  Private   Community,  Twi?er  •  Customized  Agendas  •  What’s  on  Now  •  Speaker  Profiles  •  A?endee  Profiles  
  15. 15. The Would-Love-to-Haves•  Full  Social  Media  Integra9on  •  Mul9media  Accessibility  and  Sharing  •  Social  Gaming  Elements  •  Audience  Response  Systems  •  Instant  Surveys  •  Match  Making  •  Interac9ve  Exhibitor  Maps  •  Collabora9ve  Note  Taking    
  16. 16. Factors for Selection•  Size,  Frequency,  Consistency  of  Mee9ng  •  Year  Round  v.  Event/Mee9ng  Dura9on  •  Cost  –  Cost  per  a?endee?  •  A  la  mode  features?  •  Ease  of  use  •  A?endee  phones  
  17. 17. What goes into great design?•  Color? •  Texture? •  Shadowing? Instead, try: Easy to Find Easy to Navigate Clean, simple graphics
  18. 18. MOBILE IN ACTION
  19. 19. Gamify  can  add   interac.vity  to   events  by  having  a5endees  compete   by  doing   challenges.  
  20. 20. GOOSE CHASE
  21. 21. IT’S YOUR TURN…
  22. 22. Creating QR Codes•  Bit.ly  •  My.qr.co  •  Qrstuff.com  
  23. 23. Uses of QR Codes•  Business Cards•  Name Badges•  Trade Show Collateral/Web•  SMS Messaging•  Phone Calls•  Email Lists
  24. 24. Static vs. Dynamic QR Codes
  25. 25. Accessing QR Codes•  i-Nigma  -­‐  iPhone,  Android  •  Red  Laser  -­‐  iPhone,  Android    •  QuickMark  -­‐  iPhone,  Android  •  QR  Droid  -­‐  Android  •  ScanLife  -­‐    iPhone,  Android,  Blackberry  •  QR  Code  Scanner  -­‐  Blackberry  
  26. 26. PLANNER TOOLS
  27. 27. “The Speakers Who Don’t Leave” Jessica  L.  Levin,  MBA,  CMP,  CAE   President  and  Chief  Connector   Seven  Degrees  Communica9ons   @jessicalevin   www.linkedin.com/in/jessicalevin   jlevin@sevendegreescommunica9ons.com   908-­‐912-­‐4418      
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