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Mobile Apps MPI DFW Camp Wisdom

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  • 1. Effective Use of Mobile Appsfor Meetings and EventsJessica L. Levin, MBA, CMP, CAE
  • 2. STRATEGY FIRST!
  • 3. Go Mobile!
  • 4. Go Mobile!
  • 5. Mobile Apps for Events
  • 6. Benefits•  Paper-­‐light  •  Quick  Access  to  Info  •  Sponsorship  Opportuni9es  •  Social  Interac9on  •  Q&A  •  Customer  Service  •  Concierge  
  • 7. Return•  Be?er  A?endee  Experience  •  Be?er  Sponsorship  Opportuni9es  •  Cost  Savings   Remember: ROI is a mathematical formula. Determine what you are measuring when setting goals.
  • 8. Adoption•  Promo9on  •  Training  •  Connec9vity  •  Lather.  Rinse.  Repeat  
  • 9. NEXT COMES TECH…
  • 10. Native App v. Mobile Site
  • 11. “Mobile Web” “Native App” •  Custom  mobile  website   •  Made  for  that  device/”OS”  •  Similar  features   •  Higher  “Usability”  •  Universal   •  Exposure:  App  Store  •  Requires  Web  Access   •  Requires  Manual  Upda9ng:  •  Instant  Updates   User  and  Organizers  •  Accessibility   •  Inconsistencies   •  Speed   OS = Operating System RIM – Blackberry iOS – Apple Droid - Google
  • 12. HTML  5…A   Game  Changer?  
  • 13. The Must-Haves•  Schedule/Agenda  •  Sponsorship  •  Maps  •  Exhibitor  Informa9on  •  Messaging  to  A?endees  •  Messaging  between  A?endees  (opt-­‐in)  •  Repor9ng  capabili9es  •  Ask  permission  before  upda9ng!!!  
  • 14. The Should-Haves•  Social  Networks:  Facebook,  Private   Community,  Twi?er  •  Customized  Agendas  •  What’s  on  Now  •  Speaker  Profiles  •  A?endee  Profiles  
  • 15. The Would-Love-to-Haves•  Full  Social  Media  Integra9on  •  Mul9media  Accessibility  and  Sharing  •  Social  Gaming  Elements  •  Audience  Response  Systems  •  Instant  Surveys  •  Match  Making  •  Interac9ve  Exhibitor  Maps  •  Collabora9ve  Note  Taking    
  • 16. Factors for Selection•  Size,  Frequency,  Consistency  of  Mee9ng  •  Year  Round  v.  Event/Mee9ng  Dura9on  •  Cost  –  Cost  per  a?endee?  •  A  la  mode  features?  •  Ease  of  use  •  A?endee  phones  
  • 17. What goes into great design?•  Color? •  Texture? •  Shadowing? Instead, try: Easy to Find Easy to Navigate Clean, simple graphics
  • 18. MOBILE IN ACTION
  • 19. Gamify  can  add   interac.vity  to   events  by  having  a5endees  compete   by  doing   challenges.  
  • 20. GOOSE CHASE
  • 21. IT’S YOUR TURN…
  • 22. Creating QR Codes•  Bit.ly  •  My.qr.co  •  Qrstuff.com  
  • 23. Uses of QR Codes•  Business Cards•  Name Badges•  Trade Show Collateral/Web•  SMS Messaging•  Phone Calls•  Email Lists
  • 24. Static vs. Dynamic QR Codes
  • 25. Accessing QR Codes•  i-Nigma  -­‐  iPhone,  Android  •  Red  Laser  -­‐  iPhone,  Android    •  QuickMark  -­‐  iPhone,  Android  •  QR  Droid  -­‐  Android  •  ScanLife  -­‐    iPhone,  Android,  Blackberry  •  QR  Code  Scanner  -­‐  Blackberry  
  • 26. PLANNER TOOLS
  • 27. “The Speakers Who Don’t Leave” Jessica  L.  Levin,  MBA,  CMP,  CAE   President  and  Chief  Connector   Seven  Degrees  Communica9ons   @jessicalevin   www.linkedin.com/in/jessicalevin   jlevin@sevendegreescommunica9ons.com   908-­‐912-­‐4418