“Mobile Web” “Native App” • Custom mobile website • Made for that device/”OS” • Similar features • Higher “Usability” • Universal • Exposure: App Store • Requires Web Access • Requires Manual Upda9ng: • Instant Updates User and Organizers • Accessibility • Inconsistencies • Speed OS = Operating System RIM – Blackberry iOS – Apple Droid - Google
The Must-Haves • Schedule/Agenda • Sponsorship • Maps • Exhibitor Informa9on • Messaging to A?endees • Messaging between A?endees (opt-‐in) • Repor9ng capabili9es • Ask permission before upda9ng!!!
The Should-Haves • Social Networks: Facebook, Private Community, Twi?er • Customized Agendas • What’s on Now • Speaker Proﬁles • A?endee Proﬁles
The Would-Love-to-Haves • Full Social Media integra9on • Mul9media accessibility and sharing • Social Gaming elements • Audience Response Systems • Instant Surveys • Match Making
Factors for Selection • Size, Frequency, Consistency of Mee9ng • Year Round v. Event/Mee9ng Dura9on • Cost – Cost per a?endee? • A la mode features?
What goes into great design? • Color? • Texture? • Shadowing? Instead, try: Easy to Find Easy to Navigate Clean, simple graphics
It’s Your Turn!Step 1: Go to www.appbaker.com.Step 2: Login:Team 1: username: 7degrees_3Team 2: username: 7degrees_4Team 3: username: 7degrees_5 Password: AppBakerEventApps Team 4: username: 7degrees_6 Team 5: username: 7degrees_7Team 6: username: 7degrees_8Team 7: username: 7degrees_9Team 8: username: 7degrees_10
Optional Step• Download the Mobile App on your phone from your app store. AppBaker Player
Next Steps• Click on “My Apps”• Click on “Manage App” (next to new events app)• Click on “Edit this App”
Tasks1. Create a new title for the app2. Add a new speaker to the database and add to app.3. Add a new content screen and use a URL for the content.4. Move Twitter Live to top spot.