Mobile Apps for Events - PCMA Heartland

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  • 1. Event Technology BootcampMobile Event Apps
  • 2. Mobile Apps for Events
  • 3. Benefits •  Paper-­‐light   •  Quick  Access  to  Info   •  Sponsorship  Opportuni9es   •  Social  Interac9on   •  Q&A   •  Customer  Service   •  Concierge  
  • 4. Return•  Be?er  A?endee  Experience  •  Be?er  Sponsorship  Opportuni9es  •  Cost  Savings   Remember: ROI is a mathematical formula. Determine what you are measuring when setting goals.
  • 5. Adoption•  Promo9on  •  Training  •  Connec9vity  •  Lather.  Rinse.  Repeat  
  • 6. Native App v. Mobile Site
  • 7. “Mobile Web” “Native App” •  Custom  mobile  website   •  Made  for  that  device/”OS”  •  Similar  features   •  Higher  “Usability”  •  Universal   •  Exposure:  App  Store  •  Requires  Web  Access   •  Requires  Manual  Upda9ng:  •  Instant  Updates   User  and  Organizers  •  Accessibility   •  Inconsistencies   •  Speed   OS = Operating System RIM – Blackberry iOS – Apple Droid - Google
  • 8. The Must-Haves •  Schedule/Agenda   •  Sponsorship   •  Maps   •  Exhibitor  Informa9on   •  Messaging  to  A?endees   •  Messaging  between  A?endees  (opt-­‐in)   •  Repor9ng  capabili9es   •  Ask  permission  before  upda9ng!!!  
  • 9. The Should-Haves •  Social  Networks:  Facebook,  Private   Community,  Twi?er   •  Customized  Agendas   •  What’s  on  Now   •  Speaker  Profiles   •  A?endee  Profiles  
  • 10. The Would-Love-to-Haves •  Full  Social  Media  integra9on   •  Mul9media  accessibility  and  sharing   •  Social  Gaming  elements   •  Audience  Response  Systems   •  Instant  Surveys   •  Match  Making    
  • 11. Factors for Selection •  Size,  Frequency,  Consistency  of  Mee9ng   •  Year  Round  v.  Event/Mee9ng  Dura9on   •  Cost  –  Cost  per  a?endee?   •  A  la  mode  features?  
  • 12. What goes into great design? •  Color? •  Texture? •  Shadowing? Instead, try: Easy to Find Easy to Navigate Clean, simple graphics
  • 13. It’s Your Turn!Step 1: Go to www.appbaker.com.Step 2: Login:Team 1: username: 7degrees_3Team 2: username: 7degrees_4Team 3: username: 7degrees_5 Password:  AppBakerEventApps  Team 4: username: 7degrees_6  Team 5: username: 7degrees_7Team 6: username: 7degrees_8Team 7: username: 7degrees_9Team 8: username: 7degrees_10
  • 14. Optional Step•  Download the Mobile App on your phone from your app store. AppBaker Player
  • 15. Next Steps•  Click on “My Apps”•  Click on “Manage App” (next to new events app)•  Click on “Edit this App”
  • 16. Tasks1.  Create a new title for the app2.  Add a new speaker to the database and add to app.3.  Add a new content screen and use a URL for the content.4.  Move Twitter Live to top spot.
  • 17. And the winner is….
  • 18. App Baker Discount www.Appbaker.com/events Discount code: 7DEGREES10%OFF