Mobile Apps for Events

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Mobile Apps for Events

  1. 1. Effective Use of Mobile Appsfor Meetings and EventsJessica L. Levin, MBA, CMP
  2. 2. About Me About My Company Hashtag:    #iConnect     @Jessicalevin  
  3. 3. STRATEGY FIRST!
  4. 4. Go Mobile!
  5. 5. Mobile Apps for Events
  6. 6. Benefits•  Paper-­‐light  •  Quick  Access  to  Info  •  Sponsorship  Opportuni@es  •  Social  Interac@on  •  Q&A  •  Customer  Service  •  Concierge  
  7. 7. Return•  BeDer  ADendee  Experience  •  BeDer  Sponsorship  Opportuni@es  •  Cost  Savings   Remember: ROI is a mathematical formula. Determine what you are measuring when setting goals.
  8. 8. Adoption•  Promo@on  •  Training  •  Connec@vity  •  Lather.  Rinse.  Repeat  
  9. 9. NEXT COMES TECH…
  10. 10. Native App v. Mobile Site
  11. 11. “Mobile Web” “Native App” •  Custom  mobile  website   •  Made  for  that  device/”OS”  •  Similar  features   •  Higher  “Usability”  •  Universal   •  Exposure:  App  Store  •  Requires  Web  Access   •  Requires  Manual  Upda@ng:  •  Instant  Updates   User  and  Organizers  •  Accessibility   •  Inconsistencies   •  Speed   OS = Operating System RIM – Blackberry iOS – Apple Droid - Google
  12. 12. The Must-Haves•  Schedule/Agenda  •  Sponsorship  •  Maps  •  Exhibitor  Informa@on  •  Messaging  to  ADendees  •  Messaging  between  ADendees  (opt-­‐in)  •  Repor@ng  capabili@es  •  Ask  permission  before  upda@ng!!!  
  13. 13. The Should-Haves•  Social  Networks:  Facebook,  Private   Community,  TwiDer  •  Customized  Agendas  •  What’s  on  Now  •  Speaker  Profiles  •  ADendee  Profiles  
  14. 14. The Would-Love-to-Haves•  Full  Social  Media  integra@on  •  Mul@media  accessibility  and  sharing  •  Social  Gaming  elements  •  Audience  Response  Systems  •  Instant  Surveys  •  Match  Making    
  15. 15. Factors for Selection•  Size,  Frequency,  Consistency  of  Mee@ng  •  Year  Round  v.  Event/Mee@ng  Dura@on  •  Cost  –  Cost  per  aDendee?  •  A  la  mode  features?  
  16. 16. What goes into great design?•  Color? •  Texture? •  Shadowing? Instead, try: Easy to Find Easy to Navigate Clean, simple graphics
  17. 17. MOBILE IN ACTION
  18. 18. Creating QR Codes•  Bit.ly  •  My.qr.co  •  Qrstuff.com  •  Trakqr.com  
  19. 19. Uses of QR Codes•  Business Cards•  Name Badges•  Trade Show Collateral/Web•  SMS Messaging•  Phone Calls•  Email Lists
  20. 20. Static vs. Dynamic QR Codes
  21. 21. Accessing QR Codes•  i-Nigma  -­‐  iPhone,  Android  •  Red  Laser  -­‐  iPhone,  Android    •  QuickMark  -­‐  iPhone,  Android  •  QR  Droid  -­‐  Android  •  ScanLife  -­‐    iPhone,  Android,  Blackberry  •  QR  Code  Scanner  -­‐  Blackberry  
  22. 22. PLANNER TOOLS
  23. 23. A Few More…•  WorldCard Mobile•  Square•  ePrint Service
  24. 24. “The Speakers Who Don’t Leave” Jessica  L.  Levin,  MBA,  CMP   President  and  Chief  Connector   Seven  Degrees  Communica@ons   @jessicalevin   www.linkedin.com/in/jessicalevin   jlevin@sevendegreescommunica@ons.com   908-­‐912-­‐4418      

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