“Mobile Web” “Native App” • Custom mobile website • Made for that device/”OS” • Similar features • Higher “Usability” • Universal • Exposure: App Store • Requires Web Access • Requires Manual Upda@ng: • Instant Updates User and Organizers • Accessibility • Inconsistencies • Speed OS = Operating System RIM – Blackberry iOS – Apple Droid - Google
The Must-Haves• Schedule/Agenda • Sponsorship • Maps • Exhibitor Informa@on • Messaging to ADendees • Messaging between ADendees (opt-‐in) • Repor@ng capabili@es • Ask permission before upda@ng!!!
The Should-Haves• Social Networks: Facebook, Private Community, TwiDer • Customized Agendas • What’s on Now • Speaker Proﬁles • ADendee Proﬁles
The Would-Love-to-Haves• Full Social Media integra@on • Mul@media accessibility and sharing • Social Gaming elements • Audience Response Systems • Instant Surveys • Match Making
Factors for Selection• Size, Frequency, Consistency of Mee@ng • Year Round v. Event/Mee@ng Dura@on • Cost – Cost per aDendee? • A la mode features?
What goes into great design?• Color? • Texture? • Shadowing? Instead, try: Easy to Find Easy to Navigate Clean, simple graphics
A Few More…• WorldCard Mobile• Square• ePrint Service
“The Speakers Who Don’t Leave” Jessica L. Levin, MBA, CMP President and Chief Connector Seven Degrees Communica@ons @jessicalevin www.linkedin.com/in/jessicalevin jlevin@firstname.lastname@example.org 908-‐912-‐4418