Event TechnologyBootcampSOCIAL MEDIA May 7, 2012
Social Networks
LinkedIn
Facebook Events                     Tip: If you use                   EventBrite for your                  event, it is in...
Customization•  Shortstack.com	  •  Pagemodo.com	  •  Involver.com	  Example of Visit Salt Lake City using ShortStack to 	...
Targeted Messaging
Facebook Ads               Promote Your Page With Facebook Ads
Live Stream               Even Facebook              uses Livestream                to bring their              event to r...
Social Point   TM
Coming Soon: Facebook OffersSoon you will be able to givediscounts via Facebook Offers	 Offer will be sent to email addres...
Case Study #1: #SoMeT
Case Study #1: #SoMeT
Case Study #1: #SoMeT      Photo	  Tagging	  =	  A	  Great	  Way	  to	  Create	  Engagement	  
Case Study #1: #SoMeT
Case Study #1: #SoMeTVoting powered      by:	   OfferPop	  (Freemium service)
Facebook Resources•  Shortstack.com	  •  Pagemodo.com	  •  Involver.com	  
Twi?er	  •  A micro-blogging service   of text-based posts   •  140 characters in length•  Multi-dimentional   communicati...
Twitter Hashtags Hashtags DRIVE Conversation.
Twitter Lists  Segment  people so you  can read  tweets that  are RELEVANT  to you.
Reporting•  Twilert	  •  TwapperKeeper	  •  TweetDoc	  
Twi?er	  Resources	  •    Hootsuite	  •    Twi?erfall	  •    Tweetchat	  •    WiffiH	                        Wifi$	  allows	 ...
Pinterest
Blogs        •      Weblog	          •      Storytelling	          •      Value	          •      EducaKon	          •     ...
Blogs
Blog Resources•  Wordpress	  •  Blogger	  •  #Blogchat	  
One More Thing…                           	    What	  will	  you	  do	  in	  the	  next	  three	     months	  with	  the	 ...
“The Speakers Who Won’t Leave”          Jessica	  L.	  Levin,	  MBA,	  CMP	                       Midori	  Connolly	      ...
Advanced Social Media  - PCMA Heartland
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Advanced Social Media - PCMA Heartland

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Advanced Social Media - PCMA Heartland

  1. 1. Event TechnologyBootcampSOCIAL MEDIA May 7, 2012
  2. 2. Social Networks
  3. 3. LinkedIn
  4. 4. Facebook Events Tip: If you use EventBrite for your event, it is integrated to automatically create a Facebook event!
  5. 5. Customization•  Shortstack.com  •  Pagemodo.com  •  Involver.com  Example of Visit Salt Lake City using ShortStack to create a customized contest.
  6. 6. Targeted Messaging
  7. 7. Facebook Ads Promote Your Page With Facebook Ads
  8. 8. Live Stream Even Facebook uses Livestream to bring their event to remote attendees!
  9. 9. Social Point TM
  10. 10. Coming Soon: Facebook OffersSoon you will be able to givediscounts via Facebook Offers Offer will be sent to email addresses connected to Facebook account.
  11. 11. Case Study #1: #SoMeT
  12. 12. Case Study #1: #SoMeT
  13. 13. Case Study #1: #SoMeT Photo  Tagging  =  A  Great  Way  to  Create  Engagement  
  14. 14. Case Study #1: #SoMeT
  15. 15. Case Study #1: #SoMeTVoting powered by: OfferPop (Freemium service)
  16. 16. Facebook Resources•  Shortstack.com  •  Pagemodo.com  •  Involver.com  
  17. 17. Twi?er  •  A micro-blogging service of text-based posts •  140 characters in length•  Multi-dimentional communications•  Reaches a broad audience based on a concept of followers and following.•  Over 200 million users.•  Hashtag driven for events.
  18. 18. Twitter Hashtags Hashtags DRIVE Conversation.
  19. 19. Twitter Lists Segment people so you can read tweets that are RELEVANT to you.
  20. 20. Reporting•  Twilert  •  TwapperKeeper  •  TweetDoc  
  21. 21. Twi?er  Resources  •  Hootsuite  •  Twi?erfall  •  Tweetchat  •  WiffiH   Wifi$  allows  you  to  add  mul0ple  hashtags  or     follow  certain  accounts.   Headers  and  footer  can  be  customized  too!  
  22. 22. Pinterest
  23. 23. Blogs •  Weblog   •  Storytelling   •  Value   •  EducaKon   •  CommunicaKon    
  24. 24. Blogs
  25. 25. Blog Resources•  Wordpress  •  Blogger  •  #Blogchat  
  26. 26. One More Thing…   What  will  you  do  in  the  next  three   months  with  the  informa4on    that  you  learned?         ***Full  mailing  address  on  postcard   Business  card    
  27. 27. “The Speakers Who Won’t Leave” Jessica  L.  Levin,  MBA,  CMP   Midori  Connolly   President  and  Chief  Connector   Chief  AVGirl   Seven  Degrees  CommunicaKons   Pulse  Staging  and  Events  (AND  7D!)   @jessicalevin   @AVGirlMidori   www.linkedin.com/in/jessicalevin   www.linkedin.com/in/MidoriConnolly   jlevin@sevendegreescommunicaKons.com   Midori@pulsestaging.com   908-­‐912-­‐4418   619-­‐456-­‐0013        
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