Collaborative Brainstorming for Better UX Workshop

2,099 views
1,889 views

Published on

Published in: Technology, Education

Collaborative Brainstorming for Better UX Workshop

  1. 1. Collaborative Brainstorming for Better UX jessicaivins@gmail.com @jessicaivins Jessica Ivins
  2. 2. http://aweber.jobs
  3. 3. http://aweber.jobs
  4. 4. What is User Experience (UX)?
  5. 5. How Someone Feels About Using a Product or Service
  6. 6. Designing the Hospital Visitor Experience
  7. 7. Surgery at Cooper Hospital in Camden, NJ
  8. 8. Good Design Doesn’t Happen by Accident
  9. 9. What Do UX Practitioners Do?
  10. 10. “I make websites easy to use.”
  11. 11. Working With Others to Solve Design Problems
  12. 12. It’s Not Just About the User
  13. 13. Business Goals User Needs Technical Constraints UX
  14. 14. Understanding Your Audience
  15. 15. Americans Love Cup Holders
  16. 16. Americans Love Cup Holders
  17. 17. How Do You Understand Your Audience?
  18. 18. How Can You Understand Your Audience if You Can’t Talk to or Study Them?
  19. 19. Workshop Exercise
  20. 20. Kevin M. Hoffman Better Meetings & Collaboration http://www.kevinmhoffman.com
  21. 21. Meet Our Client
  22. 22. The Problem: Define a New Mobile Strategy
  23. 23. Mobile = Phones, Tablets, iPods, eReaders, etc.
  24. 24. Client Goals • Make Mobile Purchasing Easy • Facilitate Sharing of Petsmart Content Through Mobile • Keep Customers Coming to Brick & Mortar Locations • Engage Customers with Services, Not Just Merchandise • Improve Brand Presence
  25. 25. Not Just Pet Supplies • Adoption • Grooming • Training • Boarding • “Doggy Day Camp”
  26. 26. Sorry, No Budget for User Research
  27. 27. We’ll Gather What We Know About Our Audience
  28. 28. Off the Cuff Ideas
  29. 29. Write Down 5 Ideas for a Mobile Strategy
  30. 30. Let’s Brainstorm Ideas
  31. 31. Goal: Brainstorm Ideas for Mobile Strategy
  32. 32. First, We’ll Be Generating Ideas on Our Own
  33. 33. Quantity, Not Quality
  34. 34. Be Creative with Ideas!
  35. 35. Let’s Humanize Our Users So We Can Brainstorm on Their Behalf
  36. 36. Ben, Law School Student Ben’s a student on a shoe string budget. He and his long term girlfriend are moving in together to save money. His 20 gallon freshwater fish tank has a tiny crack at the top & he’s hoping he can move it into his girlfriend’s place without breaking it. He’s also low on fish food.
  37. 37. What Would Ben Want to Do At the Store? • One Idea Per Sticky Note • Write With Sharpies • Keep Ideas Brief, Technology- Agnostic, Specific Periwinkle • No: Look for Pet Food, Look for Pet Food on iPhone • Yes: Find Fish Food on Sale, Find “Fishy Coupons” Hidden Throughout Store Pink
  38. 38. Ben, Law School Student Ben’s a student on a shoe string budget. He and his long term girlfriend are moving in together to save money. His 20 gallon freshwater fish tank has a tiny crack at the top & he’s hoping he can move it into his girlfriend’s place without breaking it. He’s also low on fish food.
  39. 39. What Would Ben Want to Do Before Arriving At the Store? Pink
  40. 40. What Would Ben Want to Do After Leaving the Store? Pink
  41. 41. Kim, Physical Therapist & Mom of 2 Kim’s 10 year old yellow lab, Charlie, is starting to show his age. He’s been sick lately and she’s trying to find time for a vet appointment. She’s wondering if there’s anything she can buy or do to help him in the meantime.
  42. 42. What Would Kim Want to Do Before Arriving at the Store? Purple Seafoam Green
  43. 43. Kim, Physical Therapist & Mom of 2 Kim’s 10 year old yellow lab, Charlie, is starting to show his age. He’s been sick lately and she’s trying to find time for a vet appointment. She’s wondering if there’s anything she can buy or do to help him in the meantime.
  44. 44. What Would Kim Want to Do At the Store? Purple Seafoam Green
  45. 45. What Would Kim Want to Do After Leaving the Store? Purple Seafoam Green
  46. 46. Kathleen, Accountant Kathleen just got her first apartment and is excited to adopt a cat. Her family had to get rid of their cat years ago when they realized her younger brother was allergic. She has no cat food or supplies yet. She wants to make sure she gets a really friendly and lovable cat.
  47. 47. What Would Kathleen Want to Do Before Arriving at the Store? Seafoam Green Purple
  48. 48. Kathleen, Accountant Kathleen just got her first apartment and is excited to adopt a cat. Her family had to get rid of their cat years ago when they realized her younger brother was allergic. She has no cat food or supplies yet. She wants to make sure she gets a really friendly and lovable cat.
  49. 49. What Would Kathleen Want to Do At the Store? Seafoam Green Purple
  50. 50. What Would Kathleen Want to Do After Leaving the Store? Seafoam Green Purple
  51. 51. Let’s Get Into Groups
  52. 52. As a Group • Put All Your Stickies on the Wall • Group Similar Stickies Into Clusters • Put Duplicates on Top of Each Other • Color Doesn’t Matter
  53. 53. Periwinkle Label Each Cluster with a Periwinkle Sticky
  54. 54. Everyone in Your Group: Put a Dot on 1 Task You Feel is Important
  55. 55. Everyone in Your Group: Put a Star on One Important Task that Surprised You
  56. 56. Share Out!
  57. 57. Discuss Dots and Stars Tell Us About Your Process
  58. 58. How Can a Mobile Strategy Support these Tasks? Dotted & Starred Stickies
  59. 59. How Can We Use This Exercise at Our Jobs?
  60. 60. With Your Internal Team? • Crowdsource Ideas • Generate Ideas on Behalf of Users • Bring People Into Your Process
  61. 61. With a Client? • Learn their Perspective of User Needs • Compare Client Perspective to Research • See Dissenting Viewpoints/Opinions • Bring the Client Into the Process
  62. 62. Wrapping Up
  63. 63. How Do I Learn More About UX?
  64. 64. Get Involved In Local UX Groups
  65. 65. UX Books
  66. 66. Podcasts & Articles
  67. 67. Podcasts • UIE Brain Sparks http://www.uie.com/brainsparks/ topics/podcasts/ • The Big Web Show http://5by5.tv/bigwebshow UIE Brain Sparks Podcast http://goo.gl/vexl
  68. 68. UX Publications • User Interface Engineering (UIE) http://www.uie.com/ • A List Apart http://www.alistapart.com/ • UX Magazine http://uxmag.com/ • UX Matters http://uxmatters.com/ • Adaptive Path http://adaptivepath.com/ideas
  69. 69. • 20 Tips for Your Next Moderated Usability Test http://goo.gl/ zD9bvt • How To Conduct A Usability Test On A Mobile Device http:// goo.gl/DRBFs • Recruiting Better Research Participants http://goo.gl/NuEdp • Unmoderated, Remote Usability Testing: Good or Evil? http:// goo.gl/0GEi9 • How to Shop for Unmoderated Usability Testing Tools http:// goo.gl/IgNGz Usability Testing Articles
  70. 70. Jessica Ivins jessicaivins@gmail.com @jessicaivins Thank You!

×