The bare naked truth about Joomla!'s data

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Are you interpreting Joomla's data? If you are, do you really understand what you're telling your clients? In this session, Jessica Dunbar will talk you through the ACTUAL data on how Joomla! is performing - the bare naked truths of what's really happening.

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The bare naked truth about Joomla!'s data

  1. 1. @JessicaDunbar The Naked Truth About Joomla! Data By: Jessica Dunbar
  2. 2. @JessicaDunbar About Me
  3. 3. @JessicaDunbar Short and Sweet
  4. 4. @JessicaDunbar
  5. 5. @JessicaDunbar 5 Problems With Data
  6. 6. @JessicaDunbar Not Enough Data
  7. 7. @JessicaDunbar Too Much Data
  8. 8. @JessicaDunbar Missing Data ● Location ● Analytics ● (not provided)
  9. 9. @JessicaDunbar Inaccurate
  10. 10. @JessicaDunbar We don't know what we should do with it
  11. 11. @JessicaDunbar What Can We Learn From Data? ● How do people find us online? ● Who are they? ● Where do they come from? ● Do they like us? ● Are they a valuable customer? ● How do we stack up against the competition? ● How can we plan for the future?
  12. 12. @JessicaDunbar Where is the data coming from? ● Web Logs (Analytics) ● Spreadsheets ● Social Media ● 3rd Party
  13. 13. @JessicaDunbar
  14. 14. @JessicaDunbar How Do People Find Joomla.org?
  15. 15. @JessicaDunbar Who is visiting? ● New vs returning ● Where do they come from? ● Are they finding what they need?
  16. 16. @JessicaDunbar New vs. Returning
  17. 17. @JessicaDunbar Where do they come from?
  18. 18. @JessicaDunbar
  19. 19. @JessicaDunbar What Language?
  20. 20. @JessicaDunbar How is this data valuable? ● Advertising ● Translations
  21. 21. @JessicaDunbar Technology
  22. 22. @JessicaDunbar Internet Explorer
  23. 23. @JessicaDunbar How is this valuable?
  24. 24. @JessicaDunbar Are they finding what they need? 88% Bounce Rate
  25. 25. @JessicaDunbar Why the high bounce rate?
  26. 26. @JessicaDunbar
  27. 27. @JessicaDunbar How can we improve that page? ● Update Content
  28. 28. @JessicaDunbar Events.Joomla.org ● joomla day asia ● jug den bosch ● jug joomla den bosch ● canberra jug ● jug breda ● boston joomla user group
  29. 29. @JessicaDunbar Events ● jug kl ● jug northwest ● ‫على‬ ‫جملة‬ jug ‫بالنجليزي‬
  30. 30. @JessicaDunbar Events ● katy jug ● new england joomla event ● sydney joomla user group ● program organiser for conference joomla ● program organiser joomla events
  31. 31. @JessicaDunbar What Can we learn from this?
  32. 32. @JessicaDunbar Api.joomla.org
  33. 33. @JessicaDunbar /cms-3/
  34. 34. @JessicaDunbar Developers are adopting
  35. 35. @JessicaDunbar Forums
  36. 36. @JessicaDunbar Organic Keywords ● error displaying the error page: application instantiation error ● application instantiation error ● Installation Error ● Error on install ● Can not connect to database
  37. 37. @JessicaDunbar How is this valuable? ● If people can not install Joomla, how can they use it? ● Link to installation Documentation ● Add a sticky on how to install Joomla 3
  38. 38. @JessicaDunbar Magazine.Joomla.org
  39. 39. @JessicaDunbar Language
  40. 40. @JessicaDunbar Language
  41. 41. @JessicaDunbar Social Media
  42. 42. @JessicaDunbar Social Media
  43. 43. @JessicaDunbar Suggestions?
  44. 44. @JessicaDunbar Community.joomla.org
  45. 45. @JessicaDunbar Goal ● Increase Returning Visitors
  46. 46. @JessicaDunbar Top Pages? 29% of traffic
  47. 47. @JessicaDunbar
  48. 48. @JessicaDunbar Duplicate Content Will Kill The Human Race as We Know it.
  49. 49. @JessicaDunbar Quiz Time
  50. 50. @JessicaDunbar Stack Overflow Taringa! Facebook Google+ BloggerTwitter
  51. 51. @JessicaDunbar CMS Download Counts
  52. 52. @JessicaDunbar
  53. 53. @JessicaDunbar Downloads Since Latest Release
  54. 54. @JessicaDunbar What you should know about CMS Marketshare
  55. 55. @JessicaDunbar Alexa
  56. 56. @JessicaDunbar
  57. 57. @JessicaDunbar
  58. 58. @JessicaDunbar
  59. 59. @JessicaDunbar
  60. 60. @JessicaDunbar
  61. 61. @JessicaDunbar
  62. 62. @JessicaDunbar
  63. 63. @JessicaDunbar
  64. 64. @JessicaDunbar 99% of statistics are made up on the spot

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