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Joomla! SEO NYC 2010

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A quick tour on how to set up SEO on your Joomla site, and best practices.

A quick tour on how to set up SEO on your Joomla site, and best practices.

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  • 1.
      Joomla! + SEO + GOOGLE
      JoomlaDay! NYC 2010 Jessica Dunbar
  • 2.
      What we will cover
  • 9.
      Webmasters Feelings
      How do you really feel?
  • 10.
      SEO Basics
  • 11.
      Organic Vs. Paid
      SEO only effects organic placement
  • 12.
      Page Titles
      A title tag tells both users and search engines what the topic of a particular page is. <head> <title>Joomla WordPress Help Desk -Free Joomla and WordPress Tutorials</title> </head>
  • 13.
      Page Titles
  • 14.
      Joomla Page Title
  • 15.
      Best Practices
    • Accurately describe the page's content
    • 16. Create unique title tags for each page
    • 17. Use brief, but descriptive titles
  • 18.
      Description Tags
      A page's description meta tag gives Google and other search engines a summary of what the page is about <meta name=&quot;description&quot; content=&quot;With an expected launch of the Joomla 1.6 Beta Release in early August it's time to have a closer look at what the impact for users and developers will be.&quot; />
  • 19.
      Description
  • 20.
      Best Practices
    • Accurately summarize the page's content
    • 21. Use unique descriptions for each page
  • 22.
      URL Structure
      http://www.opensourcesupportdesk.com/index.php?option=com_content$view=articale&id=ws&itemid50 http://www.opensourcesupportdesk.com/119-joomla-16/295-how-will-joomla-16-impact-your-website-top-10
  • 23.
      Joomla SEF config
  • 24.
      .htaccess
      Host: Rochen Cpanel: change htaccess file MORE INFO : http://docs.joomla.org/Beginners
  • 25.
      Best Practices
    • Use words in URLs
    • 26. Create a simple directory structure
    • 27. Provide one version of a URL (301's)
  • 28.
      Navigation
    • Plan out your navigation based on your homepage
    • 29. Breadcrumbs
    • 30. Allow for the possibility of a part of the URL being removed
  • 31.
      Site maps
        • User Site Map
        • 32. Google Site Map
  • 33.
      User Site map
  • 34.
      Search Engine Site map
  • 35.
      Site Navigation
    • TOO DEEP
    • 36. 3 click rule
    • 37. Text links vs. dropdowns & pictures
    • 38. Breadcrumbs
  • 39.
      Best Practices
      text for navigation Have a useful 404 page
  • 40.
      404's
  • 41.
      Content
  • 42.
      The Plan
    • Make a content plan; who, what, when, target audience etc.
    • 43. When you blog, write like you are directly speaking with that person, visualize him/her
    • 44. Use words, phrases that people search for
  • 45.
      Organize your Content
    • Like a librarian:
      • Books needs labeling correctly (correct title, category and meta tagging).
      • 46. Put the right content in the right spot of you site.
    • Use Google Analytics and Webmaster console to learn from your users
  • 47.
      Language
    • BECOME THE USER
  • 48.
      Do’s & Don’ts of Content
        • Organize
        • Use relevant language
      DON’T
        • Dump large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation
  • 49.
      Best Practices
        • Write easy-to-read text
        • 50. Stay organized
        • Create content primarily for your users, not search engines
  • 51.
      Best practices
        • Choose descriptive text
        • 52. Format links so they're easy to spot
  • 53.
      Tips For content
      http://brian.teeman.net/web-development/writing-in-plain-english.html
  • 54.
      Images
      Image-related information can be provided for by using the &quot;alt&quot; attribute
    • <img alt=&quot;Why Wait? Get Help for Joomla and WordPress Now&quot; src=&quot;/images/stories/calltoaction/homepage/jump/jump_middle_top.png&quot; height=&quot;150&quot; width=&quot;320&quot; />
  • 55. Alt Tag
  • 56.
      Best Practices
    • Use brief, but descriptive filenames and alt text
    • 57. Supply alt text when using images as links
    • Supply an Image site map file
  • 58.
      Heading Tags
      Use heading tags to emphasize important text This is heading 1 This is heading 2 This is heading 3 This is heading 4
  • 59. Heading Tags
  • 60.
      Best Practices
        • Too many heading tags on a page can make it hard
        • 61. Not to be confused <head>
        • 62. <h1>, the most important, and ending with <h6>, the least important.
        • 63. Imagine you're writing an outline
  • 64. Promote Your Site
        • Blog about new content or services
        • 65. Don't forget about offline promotion
        • 66. Know about social media sites
        • 67. Back link
  • 68.
      Social Media
  • 69.
      Extensions
  • 70. Google Analytics
  • 71.
      GOOGLE HATES
    • Avoid hidden text or hidden links.
    • 72. Don't use cloaking or sneaky redirects.
    • 73. Don't send automated queries to Google.
  • 74. Google Hates
    • Don't load pages with irrelevant keywords.
    • 75. Don't create multiple pages, subdomains, or domains with substantially duplicate content.
    • 76. Avoid &quot;doorway&quot; pages created just for search engines, or other &quot;cookie cutter&quot; approaches such as affiliate programs with little or no original content.
  • 77. Recap
  • 84.  

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