<ul>Joomla! + SEO + GOOGLE </ul><ul>JoomlaDay! NYC 2010 Jessica Dunbar </ul>
<ul>What we will cover </ul><ul><li>SEO Basics
Site Structure
Content & Images
Crawlers
Promotion
Extensions
Tools </li></ul>
<ul>Webmasters Feelings </ul><ul>How do you really feel? </ul>
<ul>SEO Basics </ul>
<ul>Organic Vs. Paid </ul><ul>SEO only effects organic placement </ul>
<ul>Page Titles </ul><ul>A title tag tells both users and search engines what the topic of a particular page is. <head> <t...
<ul>Page Titles  </ul>
<ul>Joomla Page Title </ul>
<ul>Best Practices </ul><ul><li>Accurately describe the page's content
Create unique title tags for each page
Use brief, but descriptive titles </li></ul>
<ul>Description Tags </ul><ul>A page's description meta tag gives Google and other search engines a summary of what the pa...
<ul>Description  </ul>
<ul>Best Practices </ul><ul><li>Accurately summarize the page's content
Use unique descriptions for each page  </li></ul>
<ul>URL Structure </ul><ul>http://www.opensourcesupportdesk.com/index.php?option=com_content$view=articale&id=ws&itemid50 ...
<ul>Joomla SEF config </ul>
<ul>.htaccess </ul><ul>Host: Rochen Cpanel: change htaccess file MORE INFO : http://docs.joomla.org/Beginners </ul>
<ul>Best Practices </ul><ul><li>Use words in URLs
Create a simple directory structure
Provide one version of a URL (301's) </li></ul>
<ul>Navigation </ul><ul><li>Plan out your navigation based on your homepage
Breadcrumbs
Allow for the possibility of a part of the URL being removed   </li></ul>
<ul>Site maps </ul><ul><ul><ul><li>User Site Map
Google Site Map </li></ul></ul></ul>
<ul>User Site map </ul>
<ul>Search Engine Site map </ul>
<ul>Site Navigation </ul><ul><li>TOO DEEP
3 click rule
Text links vs. dropdowns & pictures
Breadcrumbs </li></ul>
<ul>Best Practices  </ul><ul>text for navigation  Have a useful 404 page </ul>
<ul>404's </ul>
<ul>Content </ul>
<ul>The Plan </ul><ul><li>Make a content plan; who, what, when, target audience etc.
When you blog, write like you are directly speaking with that person, visualize him/her
Use words, phrases that people search for </li></ul>
<ul>Organize your Content </ul><ul><li>Like a librarian: </li></ul><ul><ul><li>Books needs labeling correctly (correct tit...
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Joomla! SEO NYC 2010

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A quick tour on how to set up SEO on your Joomla site, and best practices.

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Joomla! SEO NYC 2010

  1. 1. <ul>Joomla! + SEO + GOOGLE </ul><ul>JoomlaDay! NYC 2010 Jessica Dunbar </ul>
  2. 2. <ul>What we will cover </ul><ul><li>SEO Basics
  3. 3. Site Structure
  4. 4. Content & Images
  5. 5. Crawlers
  6. 6. Promotion
  7. 7. Extensions
  8. 8. Tools </li></ul>
  9. 9. <ul>Webmasters Feelings </ul><ul>How do you really feel? </ul>
  10. 10. <ul>SEO Basics </ul>
  11. 11. <ul>Organic Vs. Paid </ul><ul>SEO only effects organic placement </ul>
  12. 12. <ul>Page Titles </ul><ul>A title tag tells both users and search engines what the topic of a particular page is. <head> <title>Joomla WordPress Help Desk -Free Joomla and WordPress Tutorials</title> </head> </ul>
  13. 13. <ul>Page Titles </ul>
  14. 14. <ul>Joomla Page Title </ul>
  15. 15. <ul>Best Practices </ul><ul><li>Accurately describe the page's content
  16. 16. Create unique title tags for each page
  17. 17. Use brief, but descriptive titles </li></ul>
  18. 18. <ul>Description Tags </ul><ul>A page's description meta tag gives Google and other search engines a summary of what the page is about <meta name=&quot;description&quot; content=&quot;With an expected launch of the Joomla 1.6 Beta Release in early August it's time to have a closer look at what the impact for users and developers will be.&quot; /> </ul>
  19. 19. <ul>Description </ul>
  20. 20. <ul>Best Practices </ul><ul><li>Accurately summarize the page's content
  21. 21. Use unique descriptions for each page </li></ul>
  22. 22. <ul>URL Structure </ul><ul>http://www.opensourcesupportdesk.com/index.php?option=com_content$view=articale&id=ws&itemid50 http://www.opensourcesupportdesk.com/119-joomla-16/295-how-will-joomla-16-impact-your-website-top-10 </ul>
  23. 23. <ul>Joomla SEF config </ul>
  24. 24. <ul>.htaccess </ul><ul>Host: Rochen Cpanel: change htaccess file MORE INFO : http://docs.joomla.org/Beginners </ul>
  25. 25. <ul>Best Practices </ul><ul><li>Use words in URLs
  26. 26. Create a simple directory structure
  27. 27. Provide one version of a URL (301's) </li></ul>
  28. 28. <ul>Navigation </ul><ul><li>Plan out your navigation based on your homepage
  29. 29. Breadcrumbs
  30. 30. Allow for the possibility of a part of the URL being removed </li></ul>
  31. 31. <ul>Site maps </ul><ul><ul><ul><li>User Site Map
  32. 32. Google Site Map </li></ul></ul></ul>
  33. 33. <ul>User Site map </ul>
  34. 34. <ul>Search Engine Site map </ul>
  35. 35. <ul>Site Navigation </ul><ul><li>TOO DEEP
  36. 36. 3 click rule
  37. 37. Text links vs. dropdowns & pictures
  38. 38. Breadcrumbs </li></ul>
  39. 39. <ul>Best Practices </ul><ul>text for navigation Have a useful 404 page </ul>
  40. 40. <ul>404's </ul>
  41. 41. <ul>Content </ul>
  42. 42. <ul>The Plan </ul><ul><li>Make a content plan; who, what, when, target audience etc.
  43. 43. When you blog, write like you are directly speaking with that person, visualize him/her
  44. 44. Use words, phrases that people search for </li></ul>
  45. 45. <ul>Organize your Content </ul><ul><li>Like a librarian: </li></ul><ul><ul><li>Books needs labeling correctly (correct title, category and meta tagging).
  46. 46. Put the right content in the right spot of you site. </li></ul></ul><ul><li>Use Google Analytics and Webmaster console to learn from your users </li></ul>
  47. 47. <ul>Language </ul><ul><li>BECOME THE USER </li></ul>
  48. 48. <ul>Do’s & Don’ts of Content </ul><ul><ul><ul><li>Organize </li></ul></ul></ul><ul><ul><ul><li>Use relevant language </li></ul></ul></ul><ul>DON’T </ul><ul><ul><ul><li>Dump large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation </li></ul></ul></ul>
  49. 49. <ul>Best Practices </ul><ul><ul><ul><li>Write easy-to-read text
  50. 50. Stay organized </li></ul></ul></ul><ul><ul><ul><li>Create content primarily for your users, not search engines </li></ul></ul></ul>
  51. 51. <ul>Best practices </ul><ul><ul><ul><li>Choose descriptive text
  52. 52. Format links so they're easy to spot </li></ul></ul></ul>
  53. 53. <ul>Tips For content </ul><ul>http://brian.teeman.net/web-development/writing-in-plain-english.html </ul>
  54. 54. <ul>Images </ul><ul>Image-related information can be provided for by using the &quot;alt&quot; attribute <li><img alt=&quot;Why Wait? Get Help for Joomla and WordPress Now&quot; src=&quot;/images/stories/calltoaction/homepage/jump/jump_middle_top.png&quot; height=&quot;150&quot; width=&quot;320&quot; /> </li></ul>
  55. 55. Alt Tag
  56. 56. <ul>Best Practices </ul><ul><li>Use brief, but descriptive filenames and alt text
  57. 57. Supply alt text when using images as links </li></ul><ul><li>Supply an Image site map file </li></ul>
  58. 58. <ul>Heading Tags </ul><ul>Use heading tags to emphasize important text This is heading 1 This is heading 2 This is heading 3 This is heading 4 </ul>
  59. 59. Heading Tags
  60. 60. <ul>Best Practices </ul><ul><ul><ul><li>Too many heading tags on a page can make it hard
  61. 61. Not to be confused <head>
  62. 62. <h1>, the most important, and ending with <h6>, the least important.
  63. 63. Imagine you're writing an outline </li></ul></ul></ul>
  64. 64. Promote Your Site <ul><ul><ul><li>Blog about new content or services
  65. 65. Don't forget about offline promotion
  66. 66. Know about social media sites
  67. 67. Back link </li></ul></ul></ul>
  68. 68. <ul>Social Media </ul>
  69. 69. <ul>Extensions </ul>
  70. 70. Google Analytics
  71. 71. <ul>GOOGLE HATES </ul><ul><li>Avoid hidden text or hidden links.
  72. 72. Don't use cloaking or sneaky redirects.
  73. 73. Don't send automated queries to Google. </li></ul>
  74. 74. Google Hates <ul><li>Don't load pages with irrelevant keywords.
  75. 75. Don't create multiple pages, subdomains, or domains with substantially duplicate content.
  76. 76. Avoid &quot;doorway&quot; pages created just for search engines, or other &quot;cookie cutter&quot; approaches such as affiliate programs with little or no original content. </li></ul>
  77. 77. Recap <ul><li>SEO Basics
  78. 78. Site Structure
  79. 79. Content & Images
  80. 80. Crawlers
  81. 81. Promotion
  82. 82. Extensions
  83. 83. Tools </li></ul>
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