Joomla marketing


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  • Story of how I met wilco, and he thought I was best fit for this session because of a large community site my business just launched
  • Personal Experience
  • Never ask for business let it come as your business relationship matures. 1 or 2 years u may end up with a huge progect, ASKING FOR BUSINESS IS LIKE TELAMARKETING, THE ONLY JOB YOU CAN KEEP WITH A 99% FAILURE RATE
  • Will talk about a personal experience with a beauty solon that I was going to sell an add for the new website. Instead I “helped” rather than sold
  • Speaking of networking, business in a bar OR A RELAXED SETTING WHERE PEOPLE CAN FEEL COMFORTABLE-logo with tom & he wrote Michael-24 /7 support
  • What to say in a follow up e-mail Personal-look forward to earning your business Business Lets meet again
  • How it’s useful for business Jday dutch
  • Your 30 second commerical
  • Here I will actually take the audience through the site and how it works
  • The ower of the site have been part of the community for 30 years….
  • Commercials, Raido
  • Joomla marketing

    1. 1. Joomla! Marketing! Joomla!days Netherlands 2009 Jessica Dunbar
    2. 2. What we will learn <ul><li>What does it take to do some decent marketing? Best Practices </li></ul><ul><li>Relationships </li></ul><ul><li>Social Networking </li></ul><ul><li>Case Study </li></ul>
    3. 3. WHY I am here!
    4. 4. Building Relationships 101
    5. 5. Building Relationships Relationships Client relationships are built on trust, professionalism and integrity .
    6. 6. Don’t Beg For Business
    7. 7. LISTEN
    8. 8. Don’t need advertising? You can’t get their business until you get their attention.
    9. 9. Business Meetings 101
    10. 10. GET OUT of the office!
    11. 11. Relax Personalize Professional Have fun!
    12. 12. Follow up
    13. 13. Get Info Exchange Cards! Follow up in e-mail
    14. 15. Back of Card Remember to include:
    15. 16. Community Marketing
    16. 17. Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
    17. 18. Who? Why? Community Business EVERYONE!
    18. 19. Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
    19. 20. 06/08/09 <ul><li>Twitter was a phenomenon in 2007, a rising social media star in 2008, and has largely attained mainstream status in 2009 </li></ul><ul><li>As an amazingly simple microblogging platform, it was discovered to be amazingly flexible </li></ul><ul><li>Flexibility allows for it to accomplish some useful tasks </li></ul><ul><ul><li>Live event reporting </li></ul></ul><ul><ul><ul><li>Faster than any other media on breaking stories </li></ul></ul></ul><ul><ul><li>Staying in  touch with friends and colleagues </li></ul></ul><ul><ul><ul><li>Full public or private conversations are happening </li></ul></ul></ul><ul><ul><li>Real-time insight tool </li></ul></ul><ul><ul><ul><li>Either through searching and observing or asking questions and getting responses </li></ul></ul></ul><ul><ul><li>Social media marketing tool </li></ul></ul>
    20. 21. 06/08/09 Offline Online Traditional Communication Texting or Instant Messaging or Mass Texting IM Conference (Chat) Phone Call or Conference Call Email or Mass Email
    21. 22. 06/08/09 Twitter Communication Key: Offline Online A lot like a blog, but the 140 character limit encourages a large volume of real-time posts.
    22. 23. 06/08/09 @ [username] - Used when someone is replying to someone’s tweet or wants to give recognition to another twitterer # [hashtag] – Used to identify a group, trend or topic jd09nl RT: - (Re-Tweet) Used to re-broadcast someone else’s tweet to your followers ** You tweet on Twitter. You don’t twitter on Twitter. ** Tweeple, Tweeps or Twitterers: Twitter friends Twitter Language
    23. 26. Site Showcase
    24. 27. GoRapids.Com is Community site connecting the people of Wisconsin Rapids with local information, events, discounts, and major contests and giveaways
    25. 28. Can I have $10,000?
    26. 29. Sales breakdown
    27. 30. Relationships (sales team)
    28. 31. MARKETING TOOLS USED Media Twitter Facebook Print Web Relationships AND MORE....
    29. 32. Sales before contract
    30. 33. Sales Before Launch
    31. 34. Launch
    32. 35. Use the tools available
    33. 36. Results
    34. 37. Relationships How much are your relationships worth?
    36. 39. You can find me Jessicadunbar jess.dunbar Slideshare/jessicadunbar
    37. 40. 06/08/09
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