Strategia Presentazione International Management Strategy Matrix

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Un'analisi di varie imprese multinazionali secondo i criteri di Rugman e la sua matrice di strategia direzionale al livello internazionale.

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Strategia Presentazione International Management Strategy Matrix

  1. 1. alla Ricerca di un’Azienda Veramente Globale
  2. 2. Rapporti dei Fatturati
  3. 3. Confronto deiFatturati Regionali
  4. 4. Investimentiall’Estero
  5. 5. ProduzioneeProprietàAllEstero
  6. 6. 00,511,522,53Arabian PeninsulaBermudaBrazilCanadaChinaEgyptFranceFranciaGermanyGran BretagnaGreat BritainHungaryIndiaIndonesiaIrelandItalyJapanLuxembourgMexicoNetherlandsPakistanPortugalPuerto RicoReppublica CecaRomaniaRussiaSloveniaSouth AsiaSoutheast AsiaSpagnaSpainSwitzerlandTaiwanTurkeyUSAVenezuelaArtsana S.p.A.Bulgari S.P.A.DelonghiCandy Elettrodomestici SRLSacmiSanofi-AventisNovartisConteggio di DelocalizzazioneProduzione allEsteroAziendaGrado diDelocalizzazione
  7. 7. Joint VenturesDelonghiItalyTCLChinaSanofiFranciaTaishoPharmaceuticalJapanMerck & CoUSASacmiItalyMathsonIndustriesUSAPisicoVietnamBulgariItalyLevievIsraelCandyItalyKorolevRussiaValentinoItalyMitsui BassarJapan
  8. 8. 0 2 4 6 8 10 12Bulgari S.P.A.DelonghiNovartisSacmiSanofi-AventisValentino BerlinBrusselsBuenos AiresDusseldorfFrankfurtHamburgHong KongLondonMadridMexicoMumbaiMunichNew YorkNew Zealand and AustrailiaParisPhiladelphiaShang HaiStuttgartQuotazioneinBorseEstere
  9. 9. Quotazione in Borse Estere Secondo RegioneTotaleAsiaEuropeN. AmericaS. AmericaSouth Pacific
  10. 10. The International Management Strategy MatrixSecondo RugmanEconomicIntegrationNational ResponsivenessValentinoBulgariDelonghiNovartisSACMICandySanofi
  11. 11. Conclusioni  Employ itranet network of services online for purchasing spare parts,develop technical documentation and customer profiles Partner with outside organizations such as Sanofi with Litha Healthcareand the World Health Organization Invest in R&S centers abroad such as Sanofi who spent $160 million toconstruct new facilities in the US for production of flu vaccinesto meet growing demand Minimize depreciated value of assets due to foreign exchange rates byentering in specified contracts which reflect these changes

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