What creative decisions did you have to make to solve problems and how did this depart from your original plan?In the advert, it some parts you can hear paper moving or something beingmoved and I tried to cut this out of the voice clip but Audacity seemed to cutthe voice clip more that I wanted it to. So I ended up putting seagull soundeffects at the start to get rid of the noise. Also towards the end the papermoving noise appeared again so I turned up the Jingle at the end to try andcover it up, unfortunately and the very end of the advert, there is an odd noiseof something being moved, I couldn’t get rid of this part because againaudacity trimmed more of the clip that I would have liked.
Both individually and working with others how did you work and what challenges did you face?• The challenges we faced as a pair was recording the voices. This was because we seemed to have interference e.g. paper rustling.• As a pair we had to re-record over and over but still managed to a noise In the background that shouldn’t be there. I tried to edit the unwanted sounds out on Celtx but as I wasn’t familiar with it, I found it difficult to get rid of the noise.• Kept having to re-record the voice parts as we didn’t sound very enthusiastic compared to real Radio adverts.
What advertising techniques did you use to hook your intended target audience?• Used simple language and rhetorical questions- this showed that it was aimed at teenagers as it didn’t include words that younger wouldn’t know the meaning of.• I used a catchy jingle, this makes the advert memorable. A catchy tune will drawn people in.• Simple & short
How did technology enable the creative process? Was itdifficult to use any of the equipment and did you learn any skills?• Using Celtx I was able to put the voice, sound effects and a jingle all together and cut out parts that didn’t sound right for the adverts. I added in seagull sound effects at the start and jingle quietly under the voiceover.
What conventions of radio adverts have you used or not used and why?What I did use-1. A jingle I used this because it made it catchy and sound happy & fun2. voice overs/vocals every advert needs vocals to be told what the advert is about3.Repitition this was used to make sure the audience knew where to find the store.4. Contact information- again to let people know where waves is, online & telephone contact5.Sound effects- seagulls.- links in with the beach & waves theme, seagulls= beach birds.6. Background music (the jingle carries on all way through ad, just quieter than the startingjingle) – to make the adverts sound cheerful and make people want to listen all the way through.What I didn’t use-1. Slogans2. Light Humour3. Facts & figures.
What or who are you representing in your advert and how?• The advert was for Waves surf shop in Poole and the shop was being advertised so more people would know about it and more would drawn in to the shop and buy their surf wear from the shop. It was also telling people about the discounts and deals that there is at waves. The point of the advert was to get teenage surfers to shop at waves for new cool surf wear.
What feedback did you get and did this help you realise anything about your product?• I got told that we needed to sound more enthusiastic on the recordings and after lots of re-recording it sounded the same as the first round of recordings. Next time I think we would have to try and sound overly happy and a little crazy to make sure it was extremely enthusiastic. Also on the recordings, make sure there is nothing in the way that could be rattled of moved to make a sound on the recordings because that’s another reason we had to re-record.
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