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Tackling Obesities - Foresight Government Internship, Summer 2006
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Tackling Obesities - Foresight Government Internship, Summer 2006

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In collaboration with Michael Burton, I worked at FORESIGHT, a Government think tank based in the Government Office for Science, to envision the impact of the predicted obesity epidemic over the next …

In collaboration with Michael Burton, I worked at FORESIGHT, a Government think tank based in the Government Office for Science, to envision the impact of the predicted obesity epidemic over the next 50 years.

Our work considered the evolution of the body in response to an overtly obesogenic environment and some proposals for tackling the problem. The project aims to be a point of provocation informed by Foresight's extensive consultation with leading world scientists, experts and other leading stakeholders in order to stimulate debate in Government as well as the general public.

We generated a range of visual scenarios extrapolating the various drivers deemed to be contributing to the development of the Obesity epidemic. Each scenario was based on a paper written by various experts in education, nutrition, the built environment and each one discussed their theories on the causes and potential impacts of obesity in the next 50 years.

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  • 1. foresight: tackling obesitiesJessica Charlesworth & Michael BurtonSummer 2006
  • 2. In 2006, in collaboration with Michael Burton, I worked at FORESIGHT, a Governmentthink tank based in the Government Office for Science, to envision the impact of thepredicted obesity epidemic over the next 50 years.Our work considered the evolution of the body in response to an overtly obesogenicenvironment and some proposals for tackling the problem. The project aims to be apoint of provocation informed by Foresights extensive consultation with leadingworld scientists, experts and other leading stakeholders in order to stimulate debate inGovernment as well as the general public.We generated a range of visual scenarios extrapolating the various drivers deemed tobe contributing to the development of the Obesity epidemic. Each scenario was basedon a paper written by various experts in education, nutrition, the built environmentand each one discussed their theories on the causes and potential impacts of obesity inthe next 50 years.
  • 3. p-evo conception clinic biofeedback food activism superfarmcontents: food hedonism feasting rituals inactivity second stomach
  • 4. p-evo conception clinicThe Personal Evolution Clinic is the ultimate preventative measure againstour obesity epidemic.P-EVO is a development of the Family Planning Association.It offers services to would-be parents, through DNA and genomicscreening, to predict genetic variants in the not-yet-conceived child.Parents can prepare for possible special requirements their unborn childmay need in an obesogenic environment.The experience of a visit to the P-EVO clinic is a rare blend of religiousvision, health spa and theatrical spectacle.
  • 5. referencesThe designer baby; IVF treatmentFamily planning association www.fpa.org.ukGenetic Factors in Human Obesity, Farooqi & O’Reilly
  • 6. biofeedbackCreating a visual, sensory and bodily feedback system in reaction todietary intake. The interpretation is instant to consumption and overallhealth, rather than waiting for weight gain and subsequent results. Thevisual bodily system can be tailored to an individuals body needs oraesthetic desires.Children are implanted with a standard biofeedback system at a youngage. This helps parents understand the dietary needs of their children andsee the results of their food provision.The adult biofeedback system adds extra layers to dating and sexual desireand attraction. Whereas the visual expression of childrens diet raisesissues surrounding the choice children have in access to healthy food,parents responsibilities and creates new forms of child abuse.
  • 7. referencesNutragenomic approaches for obesity research, Elliott & JohnsonA medical history of obesity, Dr David HaslamAllergic responses in the bodyChild abuse campaigns RSPCC
  • 8. food activismAs a reaction to food deserts created by large out of town supermarketsand the increase of fast food chains, activists took to the streets tocampaign.In 2020 Activists used hardy plants, genetically engineered to growrampantly, as a sign of protest.The targeted planting to combat food deserts now in 2050 create sourcesof fresh free seasonal food.
  • 9. referencesSeville oranges free to the publicFood access and obesity, Prof Martin WhiteDisorder of convenience, Stanley J. UlijaszekFallen fruit www.fallenfruit.org
  • 10. superfarmNew forms of shopping experience have originated according to theobesity epidemic.A trip to the Super Farm can promise a day of digging vegetables, pickingyour own fruit fresh from the tree, milking cows and collecting eggs.Super Farm blends a learning experience, city farm, theme park and foodeducation.
  • 11. referencesFood access and obesity, Prof Martin WhiteDisorder of convenience, Stanley J. Ulijaszek
  • 12. food hedonismFood hedonism separates the experience of food neurologically andphysically from a calorific relationship to a serotonin induced pleasure.Mastication is also revisited where a spa environment offers alternativefood simulation therapies.
  • 13. referencesThe potential of contributions from neuroscience and psychologyfor understanding and treating obesity, Edmund T RollsRemoving consumption away from pleasure of tasteFood as a drugSimulation of phantom foodStimulate the right taste buds
  • 14. feasting ritualsFuelled with a sense of deep passion and concern with the heightenedobesity epidemic, the food miles and energy expenditure related to foodalongside decentralised communities and a lack of respect for foodproduce, individuals make a stand and lead by example.The Beebeard man, as termed within the local harvest festival, embodies asymbolic ritual of providing natural sugar to be feasted upon by a localcommunity. He displays his contribution and commitment to thecommunity, like a badge of protest, belief or affiliation through his swarmof bees integrating with his body.
  • 15. inactivity
  • 16. second stomach
  • 17. Thank youwww.jessicacharlesworth.comwww.michael-burton.co.uk