In a July survey SnapRetail conducted at AmericasMart, retailers told us that the biggest issue they have with social media is time. But if you have a good plan in place for the holidays, you won’t need to take a lot of time out of your schedule to maintain a good page.
We recommend posting every day, but not TOO MUCH. Likers will unlike your page if they see that you are posting too much. It is important to at least log on to social media sites once a day in order to check for any comments or questions. Adding weekly product photos is also another great way to add great content to your page!
Give a run-down of local events, such as when your town is having Trick-or-Treating, volunteer opportunities, tree lighting ceremonies, etc. Be a local resource and interact within your community by tagging other pages on your Facebook page
Create an event page for something happening in your store, such as a pumpkin carving contest, caroling party or food drive
Promote the volunteer efforts of businesses in your area
Share photos of your holiday displays – Be sure to include keywords in all of your photo captions
Once you have an idea of what you want to post, it’s smart to create a calendar of how you plan to market your store. This will work well with the e-Marketing Calendar that SnapRetail provides each month to TrafficBuilder subscribers! Here are some examples of things you can do:
October 2011 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 Breast Cancer Awareness Month! 2 3 4 5 6 7 8 Head to our FB page and take part in the one word, $1 campaign! 9 10 11 12 13 14 15 Offer up a yummy Apple Cider recipe! 16 17 18 19 20 21 22 Know of any fun pumpkin patches? Announce them on your page! 23 24 25 26 27 28 29 First Day of Fall! Ask a holiday question on Facebook! Create a Facebook post about last-minute Halloween products! 30 31
November 2011 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 Send an email in TrafficBuilder using our Thanksgiving Template! 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Ask customers how they are showing their thanks to their loved ones! Search for some volunteer opportunities and post to your page! 20 21 22 23 24 25 26 Offer coupon codes for Black Friday/Cyber Monday Thanksgiving! Black Friday! 27 28 29 30 Cyber Monday!
December 2011 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7 8 9 10 Two shopping weekends left before Christmas! Post an in-store coupon! 11 12 13 14 15 16 17 12 days till Christmas! Give holiday facts leading up! 18 19 20 21 22 23 24 Hanukkah! 25 26 27 28 29 30 Christmas! Kwanzaa! Share photos from your store’s holiday party Create a custom tab with your store’s New Tears Resolutions.
Wouldn’t it be nice if you could be two places at once? That way, you could be at the cash register ringing up holiday purchases AND at your computer monitoring your social media sites. Luckily, there are tools out there to help you manage your time and marketing efforts.
The first is HootSuite.com , a Social Media Dashboard which allows you to manage Facebook, Twitter, LinkedIn, Foursquare, WordPress and more from one window. Which networks you connect to is completely up to you, so if you only have a Facebook page, no worries. You can still take advantage of HootSuite’s handy Publisher tool.
Once you’ve created a HootSuite account and connected your desired networks to the dashboard, you can start scheduling right away. Type your message, keeping in mind that you need to promote holiday events EARLY! You can then click the calendar button which will allow you to schedule the message for another day and time. You also have the option to get an email once the message is sent!
You have the option to schedule your email campaigns with TrafficBuilder, also. Once you create your custom holiday campaign using our email templates, you can choose to schedule to send the campaign at a later time.
If you’re still not sure what to say to your customers, don’t hesitate to ask them! Customers love to share their feedback and asking them to share their thoughts, photos, video and more is a great way to add content to your social media sites and start interesting conversations.
Ask them what their favorite products are to create more targeted sales or ask to provide a great recipe to be added to a cookbook to be sold in your store! This is a great time of year to get to know your customers a little bit better and improve your marketing efforts!