Grow Together's Final Business Plan
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Grow Together's Final Business Plan Document Transcript

  • 1. Running head: TASK F 1 Unit 4: Course Spanning Task F Mrs. Jessica A. Houston“I certify that I have read A Students Guide to Academic Integrity at the University ofOklahoma, and this paper is an original paper composed by me for this course. Except whereproperly cited and attributed, it has not been copied or closely reworded from any other sourceand has not been submitted as a whole, or in part, for credit in any other course at OU or anyother educational institution. It has not been created or submitted for any other purpose such as a job assignment at my workplace or any other agency.” LSAL 4163-001 Nonprofit Management Professor John Campbell March 8, 2013
  • 2. TASK F 2 HNO: Grow TogetherBACKGROUND Grow together will be a nonprofit organization that address our societies issues withhunger and obesity. This organization will teach local communities the importance of a healthydiet, being self-sufficient and the fundamentals about growing fruit, vegetables and herbs in afront, backyard and urban garden. Grow together will offer free workshops to their localcommunities and will support and advocate for local farmers markets. I:Initiating and Agreeing on a Strategic Planning Process.The Purpose of the effort: Is to teach local communities about the importance of health eating,while teaching them to garden so that health food is affordable and available to all.Roles: This organization will be overseen by a management board and specialists in the area ofpermaculture and nutrition; this organization will be largely volunteer based. Volunteers andspecialist will be broken up into sub-groups of specialties to develop schedules and programsprovided by the organization.Timing of reports: This organization will have weekly meeting to discuss resources, programdevelopment and perceived overall impact of the organization on the community.
  • 3. TASK F 3Limitations and boundaries of the effort: Local city officials that oppose front yard gardening,communities lack of knowledge of the subject and fear of learning, limited room fororganizations development (30 acre plot inherited by owner)STAKEHOLDER ANALYSISThe most important stakeholders are the local community and local farmers that would benefitfrom a well-organized and developed farmers market that encourages a community’s urbancitizens to buy local. The local community will be empowered to be self-sufficient whilelearning about the importance on healthy eating habits (Renz& Herman, 2010, p. 232-236).II: Identifying Organizational MandatesFormal Mandate: Grow Together will confront our society’s issues of hunger and obesity by educating thecommunity about healthy eating habits, front yard gardening and educating them about theimportance of buying local. This organization will strive to meet the public’s expectation offeeding the hungry by donating 30% of the produce grown on cite and will empower the low-income with the knowledge of front yard gardening, thus encouraging them to be self-sufficientwhile providing them with a source of nutritious food.At the local level Grow together willpetition that local city officials change zoning ordinances and municipal codes that prohibitgrowing vegetables in the front yard. At a national level this organization will petition the U.Sgovernment to reinstate The United States School Garden Army (USSGA). The USSGA wasoriginally created in 1917 as a way to encourage children to garden; the U.S government hoped
  • 4. TASK F 4that this program would assist with and possible advert future food crisis and that the US’s foodsystem would become more locally-orientedInformal Mandate: Grow Together will strive to promote local communities by teaching children and adultsempathy, patience and self-discipline through the practice of gardening; this curriculum willgive children an orientation to the future and can give adults hope(Renz& Herman, 2010,p.236-237)III: Mission and ValuesGrow Together mission Statement: Change the paradigm, grow your own food: be happy,healthy and self-sufficient.Core Values:PatientLearningAccountableNurtureTeamworkGrow Together will advocate a sense of community through education and volunteeropportunities(Renz& Herman, 2010, p. 237-238).
  • 5. TASK F 5 Step 4: Assessing Grow Together’s External and Internal Enviroment In this step of Grow Together strategic planning process Grow Together will analyze itspotential internal and external opportunities and threats, so that the organization can obtain abalanced view. A balanced view of Grow Together will allow our organization to confrontpotential threats and weaknesses; thus viewing them as an opportunity to build strengths andimprove performance. Grow Together will use the direct approach to identify potential strategicissues.External Environment Grow Together will analyze their external environment to identify possible opportunitiesand threats. While identifying these variables Grow Together will attempt to think more aboutthe future then the present, so that Grow Together is better equipped to analyze the possibleopportunities and threat variables. Grow Together will explore and accept that external variablesare not in their control, which will help the organization to adapt to future issues. Grow Togetherwill monitor: political, economic, social and the physical environmental factors that couldnegatively or positively affect their mission, such as farm subsidies, grants, local urbanordinances, nutrition and issues involving health/nutrition that could affect their members. GrowTogether will also monitor various external stakeholder groups, such as payers, funders,regulators and potential competitors (Renz& Herman, 2010, p. 239).
  • 6. TASK F 6Internal Environment Grow Together will analyze their internal environment to identify organizationalstrengths, weaknesses and existing/needed organizational competencies, so that Grow Togethercan formulate and present potential strategies that properly advocate the organizations missionand core values. By having a good understanding of Grow Together internal environmentorganizational leaders can assess the organizations distinctive competencies, which will give theorganization a competitive advantage, allow leadership to better understand the organizationsculture and develop a well-rounded input process to ensure organizational stability and managechange. Grow Together will collect data on their input, processes and outcome to form abalanced scorecard to illustrate Grow Together’s theory of action (Renz& Herman, 2010, p. 239-240).Step 5: Identifying Strategic Issues Facing Grow TogetherGrow Together will use a direct approach to identify strategic issues the organization might face,such as potential policy questions or critical challenges. The direct approach focusesorganizational discussion on Grow Together’s mandates, mission and SWOT.Possible Policy Questions and Challenges Identified:1. How can Grow Together forge strategic alliances with the private sector; such as localfarmers?A: Grow Together will forge alliances with Local FFA chapters, by emphasizing that bothorganizations strive to serve and educate youth. Grow Together will assist with developing theyouths education and sharing land and building resources with local FFA chapters.
  • 7. TASK F 72. Will our mission have a positive or negative affect on local farmers?A: Grow Together’s mission will have an positive effect on local farmers because it willencourage the local and surrounding communities to “buy local” by educating the communityabout the health benefits of buying local along with lobbying city governments to form amonthly farmers market.3. How should Grow Together diversify its revenue base?A: Grow Together will diversify its revenue base by developing I diverse revenue portfolio.(Renz& Herman, 2010, p. 242-243).Step 6: Formulating Strategies and Plans to Manage the Issues.Strategic Issue 1: Raising funds to finance start-up.Practical Alternatives:1. Secure essential start-up funds from key supporters and foundations.2. Secure government subsidies.3. Fundraising i.e. “healthy life style walk” and “Eat local farmers market”. Charge booth rentalfee to venders at farmers market, farmers market will be held on site at the 30 acre plot inheritedby owner.4. Invest in agricultural tourism. (Convert 30 acre ranch aka (Lucky dog Farms) into a familyfriendly tourist attraction).Barriers:1. Cost associated with navigating the maze and paperwork to apply for government subsidies.2. Public awareness of organizations existence i.e. workshops and farmers market.3. Cost associated with converting family ranch into an agricultural tourism destination.4. Setting up infrastructure to accommodate visitors on a larger scale; i.e. parking and limitedhousing structures.
  • 8. TASK F 85. Current government contracts which places time stipulations on planting or cultivating land.Strategic Issue 2: Attracting and motivating people to participate and attend grow together’sworkshops.Practical Alternatives:1. Send flyers and pamphlet’s to local schools, churches and libraries2. Acquire donated space in local newspaper to advertise Grow Together’s Mission andupcoming events.3. Achieve positive word-of-mouth referrals networks; (Verbal referrals and use of socal mediaavenue).Action Plan for next two years: Continually pursue different avenues for funding and build upsurplus funds to further organizational outreach and program development.Work Program:1. Apply for government funding and implement approved fundraising/ revenue acquisitionsapproved by leadership of Grow together; implementation to take place by the end of the firstphysical year.2. Use surplus funds acquired to build required infrastructures/ continue infrastructureimprovements and to further knowledge about Grow Together mission and values throughout thelocal community. (To be started by the end of the 1st physical year).(Renz& Herman, 2010, p. 245-247).Step 7: Reviewing and Adopting the Strategies and Plans.Grow Together’s leadership has agreed to adopt the following alternatives to address imminentstrategic issues.Issue 1:1. Invest in agricultural tourism; (Convert 30 acre ranch aka “Lucky dog Farms”) into a familyfriendly tourist attraction).2. Secure government subsidies.Issue 2:
  • 9. TASK F 9Achieve positive word-of-mouth referral networks; (Verbal referrals and use of social mediaavenues).(Renz& Herman, 2010, p. 247-248).Step 8: Establish an Effective Organizational Vision.Description: Grow Together will convert inherited family ranch into an agricultural touristattraction; where they will use existing infrastructure to begin hosting workshops that educate thelocal community about nutrition and gardening. Grow together will use existing green houses onproperty to conduct labs to show participant gardening/agricultural techniques; 30% of producedproducts from green houses will be donated to local food banks.Mission and ValuesGrow Together mission Statement: Change the paradigm, grow your own food: be happy,healthy and self-sufficient.Core Values:PatientLearningAccountableNurtureTeamworkGrow Together will advocate a sense of community through education and volunteeropportunitiesEthical Standards expected of all employees.1. Serve the public good and maintain the public trust.2. Be honest and efficient in all that you do.3. Treat others how you want to be treated.(Renz& Herman, 2010, p.248-249).Fiduciary ResponsibilityFiduciaries at Grow Together will be expected to educate themselves on the laws and guidelinesassociated with managing government contracts/funds, fundraising programs, and regulations
  • 10. TASK F 10associated with developing accounting/investment processes. Fiduciaries at Grow Together willbe expected to develop and formalize investment processes, such as creating investmentprograms that promote mission effectiveness and recognize talent as one of Grow Togther’s mostimportant assets. Grow Together’s fiduciaries will be responsible for ensuring that Grow Togther has adiverse resource portfolio, and will be responsible for addressing any issues that arise. They willbe expected to develop strategies for investments and strategies to address potential portfolioissues. Once the Fiduciaries have formally agreed on a strategy they will be responsible forimplementation of the strategy or process. They will use the formalized investment process toevaluate potential investment options available to Grow Together. Fiduciaries will also beresponsible for monitoring the investment process/strategy they approve. Fiduciaries will beresponsible for ensuring that ongoing improvements are implemented to ensure that the processis efficient and maximizes resources efficiently; so that Grow Together is accountable to thepublic. Grow Together will institute a voting system that allows for proxy voting if amember of the decision-making body is absent. Grow Together’s board members andleadership will hold main fiduciary responsibility. A two-thirds vote will be required for adecision to pass or before an investment can be made.
  • 11. TASK F 11 Step 9: Developing an Effective Implementation ProcessSummary: Grow Together will use the direct implementation process; this process entails directimplementation of Grow Together’s strategic plan at all sites of the organization. Grow Togetherwill hold those that helped develop Grow Together’s strategic plan responsible for implementingthe action plan. Grow Together’s overall strategic plan will be grouped into smaller action plansfor each objective. The small action plans will specify who is doing what and by when. GrowTogether will build in regular reviews of the status of the implementation of the action plan;these reviews will be conducted by the Quality Initiatives officer and management on a regularbasis. Grow Together will ensure that the action plan is documented and distributed to all staffand volunteer members; Grow Together will actively invite all members of the Grow Togetherteam to review the plan and give their input. Ultimately, Grow Together will strive to integratethe plan’s goals and objectives into a chief executive’s performance review. Grow Together’sassigned leader roles will communicate with each other, staff and Grow Together’s boardat monthly meeting and through other channels such as email (Renz& Herman, 2010, p.249-250).
  • 12. TASK F 12Objectives Tasks/ Timeline Lead Role Strategies Measurement/ Resources Activities Used Document neededObtain Fundraising Preliminar Executive Regular Surplus Funds/ $1500Startup Donations y research Officer review of Unrestricted Andfunds Grants and start objective resources Administrative Begin up to be status and staff. Farmer’s completed learning Market by 12/2014Develop/ Develop Complete Volunteer Regular Number of new Financial:recruit recruiting tasks by coordinator review of volunteers/ $1000Volunteer’s materials March 15, objective community Manpower Implement 2014 status and awareness of 3 recruiting learning programs. staff/volunteers planDevelop Develop Complete Program Regular Complete Financial:Nutrition Materials tasks by Manager Review of presentation $1,065Workshop and May 2014 and Staff Objective plan. Administrativematerials PowerPoint status and staff: 1 Presentation learning Volunteer staff: 1 (Nutritionist)Goal # 2: Teach the local community to Garden so that health food is affordable and available to all.Objectives Tasks/ Timeline Lead Role Strategies Measurement/ Resources Activities Used Document neededDevelop Develop Complete Program Regular Work shop Financial:Gardening Materials/ tasks by Manager Review of attendance and $1,520101 Curriculum May 2014 Objective Surveys AdministrativeWorkshop and status and completed by staff: 1 PowerPoint learning workshop Volunteer participants. Staff: 2 (horticulturist and agricultural science specialist)Develop Develop Complete Program Regular Work shop Financial: $915Urban Materials/ tasks by Manager Review of attendance and Volunteer staff:Gardening Curriculum May 2014 Objective Surveys 2Workshop and status and completed by (horticulturist PowerPoint learning workshop and participants. agricultural science specialist)
  • 13. TASK F 13 Communication Chart Grow Together BoardQuality Initiatives Officer Administrative ExecutiveProject Manager Volunteer Coordinator Office ManagerNutritionist,Horticulturist Volunteer Recruiting staff Office Staffand Agricultural sciencespecialist Specialized Student Volunteers Administrative/General Volunteers Grow Together’s Recruiting PlanSummary: Grow Together will use a combination of concentric circle and targeted recruiting effortsto fill the organizations various volunteer positions. Grow Together will use concentric circlerecruiting efforts to fill volunteer spots that are less-technical and require minimal training; suchas front office help/ virtual volunteers to schedule seminars and communicate with stakeholders.Grow Together will use targeted recruiting to fill volunteer spots that require particular skills orknowledge; such as those that will work closely and assist organizational staff members i.e.nutritionist, agricultural science specialist and horticulturist.Grow Together’s targeted recruiting campaign: Guided question responses1. What skills or aptitudes are needed to performer the job?A: Volunteers must have excellent written and verbal communication skills. Be pursuing/ have adegree in the field/or related field of study. Applicant must possess basic computer skills;knowledge/ certification with PowerPoint and visual basics are preferred skills. Individuals musthave a passion for serving the community and a strong respect for nature.2. Where and how can the organization find people with the required skills and interest?
  • 14. TASK F 14Grow Together will target local universities, technical schools and FFA clubs. Grow Togetherwill attend local college fairs and events, along with encouraging Professors and instructors torefer students with high academic standings to apply for open volunteer positions.3. What motivations might appeal to the persons sought? Enjoy doing volunteer work. Interest in Grow Together’s activity. Learning experience and the ability to work hands on with specialist in their desired field of study. Real world experience and the opportunity to do something useful. Help people. (Renz& Herman, 2010, p 777-778).Grow Together’s Assumptions about recruiting volunteers.  People give their time and resources to organizations they are invested in. Grow Together will help volunteers create and investment in our organization by emphasizing the long term benefits Grow Together’s seminars have on individuals and the local community. Grow Together will also ensure that their organizational culture and facilities are welcoming and friendly to everyone.  Individuals expect to take away a positive experience from their volunteer service. Grow Together will offer a safe and friendly environment that allows volunteers to gain knowledge, learn new skills, meet people with similar interest and help expand their professional networks.
  • 15. TASK F 15  People volunteer because they are asked. Grow Together will encourage Professors and instructors of targeted institutions to refer their students and other qualified personnel that would benefit from the experience Grow Together offers.Grow Together’s Volunteer Recruiting Plan Grow Together’s volunteer recruiting plan will be completed and in effect by: March 15, 2014. All members of the Grow Together team will be familiar with Grow Together’s volunteer recruiting plan and with organizational volunteer needs by memo and attending monthly meetings. Grow Together’s goal is to increase our volunteer workforce by 15 percent; by October 15, 2015. Grow Together will monitor the effectiveness of our plan and revise as needed. Grow Together’s Quality Initiatives officer will be responsible for evaluating and suggesting changes to Grow Together’s management and board members.Grow Together’s Volunteer Recruitment Tools  Grow Together will create a brochure and promotional materials to mail prospective volunteers by November 30, 2014. (Promotional materials will include volunteer application)  Grow Together will develop a phone script and applications for screening volunteers by October 30, 2014.  Grow Together will follow up every brochure mailed with a phone call. ( Responsibility of Volunteer program coordinator)
  • 16. TASK F 16  Grow Together will develop a video depicting volunteers working with our clients by January 4, 2015 (video to be presented at Grow Together’s volunteer appreciation luncheon) (Renz& Herman, 2010, p 753-788).Grow Together’s First Three Job description and Interview Plan:Job Title: Program ManagerPurpose: Promote Grow Together’s mission by managing program staff, planning, organizingand evaluating program activities.Qualifications for Position:Education University degree in a related field of studyDesired Knowledge, skills and abilities Basic knowledge of management principles Efficient communication skills (verbal and written). Basic knowledge of topics and issues related to program area of studyDesired Proficiencies Word Processing Power Point Basic audio/visual Basic accounting skills E-mail Basic Social media skillsDuties and Responsibilities Ensure that program activities are operating efficiently and further the organizations mission. Ensure that programs operate within the policies and procedures set by Brow Together’s leadership. Ensure all staff members receive orientation training in accordance with Grow Together standards. Oversee the collection and maintenance of records/data on programs for statistical purposes. Complete reports on program performance for board members and funders. Supervise program staff; give direction, input and feedback. Ensure that Grow Together programs operate within approved budget.
  • 17. TASK F 17Personal Characteristics Grow Together expects staff/ management to behave ethically: Understand ethical behavior and practices associated with the nonprofit sector. Ensure that own behavior and the behavior of others is consistent with the standards and aligns with Grow Together’s values and organizational mission. Grow Together desires individuals that can communicate effectively: Speak, listen and write in a clear, thorough manner using effective communication techniques. Grow Together expects managers to be leaders: Positively influence others to achieve organizational objectives; and promote results that further Grow Together’s mission. Promote creativity and Innovation Make informed decisionsExperience2 to 6 years experience in a related field; can be professional or volunteer based.Working Conditions: Program managers will usually work in an office environment; but theorganizations mission may require personal to work outdoors to monitor and observe programworkshops and activities.Salary Range: $40,000-$65,000 5 Question Interview Plan1. Will you tell me about yourself?2. Give me an example of when you were faced with a difficult decision affecting your job?3. Discuss a time when your integrity was challenged?4. Describe a time when you realized you needed to make an improvement in yourcommunication skills.5. What has been your experience in supervising a diverse group of individuals with varied skillsand backgrounds?Job Title: Program Evaluator (Quality Initiatives officer).Purpose: Promote Grow Together’s mission by ensuring the organizational programs andprocesses are operating efficiently.Qualifications for PositionEducationUniversity degree in a related field of study
  • 18. TASK F 18Knowledge, Skills and abilities Basic knowledge of total quality management principles Basic knowledge of Deming’s 14 points on Total Quality Management Efficient communication skills (written and verbal). Fact based decision making skills Process centered thinking abilitiesProficiency Basic computer skills Simple accounting skills Basic problem solving skills E-mail InternetDuties and Responsibilities Assist with developing program evaluation framework to asses organizational strengths and identify areas for improvement. Liaise with other Grow Together managers to ensure effective and efficient program delivery. Asses’ delivery of organizational programs and services to increase effectiveness and ensure customer focus. Monitor organizational activities and processes. Conduct annual evaluations according to evaluation framework established by Grow Together. Report evaluation findings and recommend changes to enhance programs. Promote ongoing improvement initiatives. Ensure necessary data is collected to conduct evaluations effectively.Experience:2 to 6 years experience with Total Quality Management.Salary Range: $40,000-$65,000 5 Question Interview Plan1. Will you tell me about yourself?2. Give me an example of when you were faced with a difficult decision affecting your job?3. Discuss a time when your integrity was challenged?
  • 19. TASK F 194. Describe a time when you realized you needed to make an improvement in yourcommunication skills.5. What have you done that was innovative?Job Title: Support StaffPurpose: Ensure the efficient day-to-day operations of Grow Together’s office; support thework of Grow Together’s management, staff and volunteers.Qualifications for PositionEducation High School or GED Post-Secondary education in business, office management or related field.Knowledge, Skills and abilities Word Processing E-mail Internet Basic communication skills (written and verbal). Basic book keeping skills Voice messaging system Fax Photo Copier Basic computer skillsExperience:1-3 years’ experience in an office setting; or equivalent education experience.Working Conditions: Work in an office environment and work a standard work week.Salary Range: $19,000-$21,000 5 Question Interview Plan1. Will you tell me about yourself?2. Tell me about a time when you had to use your written communication skills in order to get apoint across.3. What have you done to improve your verbal and listening skills?
  • 20. TASK F 204. Tell me about a time when you made a mistake. What did you learn from it?5. What type of environment would you like to work in?(Renz& Herman, 2010, p 689-698)Step 10: Reassessing Strategies and the Strategic Planning Process Grow Together will conduct quarterly evaluations of the organizations strategic plan;until all objectives have been met or as frequently as need according to Grow Together’s qualityinitiatives officer. The quality initiatives officer will work closely with organizational staff andmanagement while conducting the evaluation process using both outcome evaluation techniquesand Process evaluation techniques. Grow Together’s Quality Initiatives officer will present GrowTogether’s board members with an implementation assessment 6-9 months after programs havebegun and will provide an annual comprehensive evaluation report. The evaluation will reflectthe concerns of key stakeholders and will focus on a formative purpose (Renz& Herman, 2010,p. 418-428). Grow Together’s board members and management will have the main responsibility ofdeciding whether to maintain, replace or terminate a particular strategy.
  • 21. TASK F 21 The Step down Method: Grow Together Allocations (Figure 1.1) Allocations Cost Centers Assigned Administration Housekeeping Workshop Total Cost Costs (# Employees) (square feet) Records/Materials ($ of work shops/month)Service Administration 1000Centers Housekeeping 200 25 Work shop 300 20 20 Records & materialsMission Gardening 101 1,000 10 10 500 1,520Centers Workshop Urban 500 10 5 400 915 Gardening Workshop Nutrition Work 500 10 5 550 1,065 shop Total Cost 3,500 75 40 1270 3,500 Figure 1.1 is the projected allocation of Grow Together’s funds and estimated cost centers. The above table illustrates howcosts are shared throughout Grow Together’s organization; the estimated total cost to start up Grow Together is $3,500.
  • 22. TASK F 22 ReferencesRenz, D. O., & Herman, R. D. (2010). The Jossey-Bass handbook of nonprofit leadership and management. San Francisco, CA: Jossey-Bass.