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Public Media 2.0: Developing New Skills for the Sector
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Public Media 2.0: Developing New Skills for the Sector

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Jessica Clark from American University's Center for Social Media gave this presentation on Dec. 4 in Belem, Brazil,, at the Forum Internacional de Conteudo, which examined content and policy …

Jessica Clark from American University's Center for Social Media gave this presentation on Dec. 4 in Belem, Brazil,, at the Forum Internacional de Conteudo, which examined content and policy strategies for Brazilian public TV. (http://www.forumdeconteudo.tv.br/forum.htm)

Published in: Education, Business

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Transcript

  • 1. Public Media 2.0:Developing New Skills for the Sector Jessica Clark
  • 2. Moment of Transition
    Increasingly cheaper production & distribution tools
    Escalating broadband mobile use
    Explosion in social media, social gaming
    Work, play and civic action “in the cloud”
  • 3. Public Media 2.0
    A working definition
  • 4. Our Assumptions
    Media for public knowledge and actionMídiaparaconhecimentoeaçãopública
    Designed to support formation of publics so they can tackle problems togetherDesenvolvidoparaapoiar a formação de público com oobjetivo de enfrentarproblemasjuntos
    A balanced and impartial mediaUmamídiabalanceadaenãopartidária
  • 5.
  • 6. New User Habits
    Choice
    Conversation
    Curation
    Collaboration
    Creation
  • 7. From Closed to Open
  • 8. The Challenge
    How can we train people to make public media?
  • 9. Rethink impactRepensaroimpacto
    Prioritize social value
  • 10.
  • 11.
  • 12.
  • 13. www.bbc.co.uk/bbctrust/
  • 14. Learn with your peersAprenda com seuscolegas
    Throw your own unconference
  • 15.
  • 16. www.publicmediacamp.org
  • 17. CollaborateColaborar
    Develop public interest partnerships
  • 18.
  • 19. www.publicmediacorps.org
  • 20. Develop standardsDesenvolverprincípios
    Define best practices together
  • 21. CPB: Journalism Practices
  • 22.
  • 23. Learn More:www.futureofpublicmedia.net