Public Media 09 Presentation | Public Media 2.0: Dynamic, Engaged Publics, by Jessica Clark and Pat Aufderheide of the Center for Social Media

Public Media 2.0: Dynamic, Engaged Publics Jessica Clark Pat Aufderheide www.futureofpublicmedia.net

What’s Public Media 2.0? ‣ Mission: Provide content/context for publics to form around shared issues without political or corporate interference ‣ Paradigm shifts: - from broadcast to network - from consumption to conversation - from situated to ubiquitous

Two ways to thrive: ‣ Create/curate original, relevant content ‣ Directly engage publics around issues—both online and off

Example: Public Radio Tuner http://www.publicradiotuner.com Example: Ushahidi on Al Jazeera http://labs.aljazeera.net/warongaza/

Shifting tools & platforms ‣ rise of broadband ‣ escalating mobile penetration ‣ mashups and databases ‣ multiplayer games ‣ media “in the cloud” ‣ APIs and visualizations

Shifting user habits ‣ choice ‣ conversation ‣ curation ‣ creation ‣ collaboration

Collaboration is key ‣ Public media 2.0 experiments are breaking out of old zones ‣ “Hybrid” projects are flourishing: - Pro/am - Nonprofit/for-profit - Multiplatform - Online/offline

Pubmedia 2.0 Leadership ‣ What’s needed at the national level? 1) Support for content 2) Coordination of participatory platforms ‣ New roles for stations: - Local hubs for public participation - Conveners and collaborators - Aggregators of quality content - Nodes in the national network

‣ Not just this: ‣ Or this ‣ But robust, cross-zone content matched with a national engagement platform

Takeaways: ‣ The core function of public media 2.0 is to generate publics around issues ‣ Broadcast is being replaced by networked communication ‣ This offers a strong opportunity for public media outlets to adopt new roles that meet old goals

CSM’s next steps: ‣ Examining and convening conversations around policy for public media 2.0 ‣ Researching impact measurements for mission-driven media

‣ NOTE: create visual that demonstrates national network and new collaborative roles for stations www.futureofpublicmedia.net

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Public Media 09 Presentation | Public Media 2.0: Dynamic, Engaged Publics, by Jessica Clark and Pat Aufderheide of the Center for Social Media

by Jessica Clark on Feb 17, 2009

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Public Media 09 Presentation | Public Media 2.0: Dynamic, Engaged Publics, by Jessica Clark and Pat Aufderheide of the Center for Social Media — Presentation Transcript