Public Media 2.0:
Dynamic, Engaged Publics
Jessica Clark
Pat Aufderheide
www.futureofpublicmedia.net

What’s Public Media 2.0?
‣ Mission:
Provide content/context for publics to form
around shared issues without political or
corporate interference
‣ Paradigm shifts:
- from broadcast to network
- from consumption to conversation
- from situated to ubiquitous

Two ways to thrive:
‣ Create/curate original, relevant
content
‣ Directly engage publics around
issues—both online and off

Example: Public Radio Tuner
http://www.publicradiotuner.com
Example: Ushahidi on Al Jazeera
http://labs.aljazeera.net/warongaza/

Shifting tools & platforms
‣ rise of broadband
‣ escalating mobile penetration
‣ mashups and databases
‣ multiplayer games
‣ media “in the cloud”
‣ APIs and visualizations

Shifting user habits
‣ choice
‣ conversation
‣ curation
‣ creation
‣ collaboration

Collaboration is key
‣ Public media 2.0 experiments are
breaking out of old zones
‣ “Hybrid” projects are flourishing:
- Pro/am
- Nonprofit/for-profit
- Multiplatform
- Online/offline

Pubmedia 2.0 Leadership
‣ What’s needed at the national level?
1) Support for content
2) Coordination of participatory platforms
‣ New roles for stations:
- Local hubs for public participation
- Conveners and collaborators
- Aggregators of quality content
- Nodes in the national network

‣ Not just this: ‣ Or this
‣ But robust, cross-zone content matched with a
national engagement platform

Takeaways:
‣ The core function of public media
2.0 is to generate publics around
issues
‣ Broadcast is being replaced by
networked communication
‣ This offers a strong opportunity for
public media outlets to adopt new
roles that meet old goals

CSM’s next steps:
‣ Examining and convening
conversations around policy for
public media 2.0
‣ Researching impact measurements
for mission-driven media

‣ NOTE: create visual that
demonstrates national network and
new collaborative roles for stations
www.futureofpublicmedia.net