Your SlideShare is downloading. ×
Jessica Clark Impact Pubcamp
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Jessica Clark Impact Pubcamp

438

Published on

This is my presentation for the October 2009 Public Media Camp (http://publicmediacamp.org) on impact measurements for public media 2.0. Learn more at www.futureofpublicmedia.net

This is my presentation for the October 2009 Public Media Camp (http://publicmediacamp.org) on impact measurements for public media 2.0. Learn more at www.futureofpublicmedia.net

Published in: News & Politics, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
438
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Public Media 2.0: Mission-Driven Impact Assessment Jessica Clark Center for Social Media, American University www.futureofpublicmedia.net for the PublicMediaCamp, October 2009
  • 2. Public media 2.0: ‣ Central goal: to form “publics”— groups of people who use media to tackle shared issues ‣ Central question: how do you know a public has formed?
  • 3. New user habits: ‣ Choice ‣ Curation ‣ Conversation ‣ Creation ‣ Collaboration
  • 4. Metrics in chaos: ‣ Commercial services struggling (Nielsen People Meter) ‣ Social media metrics still stabilizing (Twitter search) ‣ Pubcasting stations baffled: “Very few stations define success with concrete metrics. Most examples are anecdotal.”—Embracing Digital: A Review of Public Media Efforts Across the United States, 2009
  • 5. Working assumptions ! ‣ Mission matters Measure outcomes, not activity ‣ There is no master metric See Fledgling’s impact dimensions ‣ Media projects don’t operate in isolation Acknowledge the larger ecosystem
  • 6. Impact dimensions 2.0: ‣ Trust ‣ Accessibility ‣ Diversity ‣ Civic engagement ‣ User empowerment
  • 7. ‣ NOTE: create visual that demonstrates national network and new collaborative roles for stations www.futureofpublicmedia.net

×