BB09 Jessica Clark | Impact Metrics

1,472 views

Published on

Jessica Clark's presentation for Beyond Broadcast 2009 on defining and measuring impact for public media 2.0.

Published in: Technology, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,472
On SlideShare
0
From Embeds
0
Number of Embeds
26
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

BB09 Jessica Clark | Impact Metrics

  1. 1. Measuring New Media’s Impact Jessica Clark Center for Social Media American University www.futureofpublicmedia.net Wednesday, June 3, 2009
  2. 2. Multiple disruptors: • Flood of platforms & devices • Multiplatform production • New forms of engagement • Networked, multitasking users Wednesday, June 3, 2009
  3. 3. Attempts at combined metrics: • Integrated Media Measurement • Nielsen’s Anywhere Anytime Media Measurement (A2/M2) •NBC’s Total Audience Measurement Index (TAMi) Wednesday, June 3, 2009
  4. 4. But, as Albert Einstein said: Not everything that can be counted counts, and not everything that counts can be counted. Wednesday, June 3, 2009
  5. 5. Other impact dimensions: • Authority: Linkfluence • Spreadability: Media Cloud • Social change: Fledgling Fund • Infrastructure: Miro Wednesday, June 3, 2009
  6. 6. Public media 2.0 as we define it: “Media for public knowledge and action.” i.e—content/contexts that engage publics to form around shared issues, deliberate, and then act. Wednesday, June 3, 2009
  7. 7. Our big question: How can we create our own integrated public media 2.0 impact measurements? Wednesday, June 3, 2009
  8. 8. Our experts: • Mark Fuerst, IMA • Ellen Schneider, Active Voice • Shabbir Safdar, Virilion, Inc. • Kate Coyer, Central European U. Wednesday, June 3, 2009

×