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BB09 Jessica Clark | Impact Metrics
BB09 Jessica Clark | Impact Metrics
BB09 Jessica Clark | Impact Metrics
BB09 Jessica Clark | Impact Metrics
BB09 Jessica Clark | Impact Metrics
BB09 Jessica Clark | Impact Metrics
BB09 Jessica Clark | Impact Metrics
BB09 Jessica Clark | Impact Metrics
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BB09 Jessica Clark | Impact Metrics

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Jessica Clark's presentation for Beyond Broadcast 2009 on defining and measuring impact for public media 2.0.

Jessica Clark's presentation for Beyond Broadcast 2009 on defining and measuring impact for public media 2.0.

Published in: Technology, News & Politics
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  • 1. Measuring New Media’s Impact Jessica Clark Center for Social Media American University www.futureofpublicmedia.net Wednesday, June 3, 2009
  • 2. Multiple disruptors: • Flood of platforms & devices • Multiplatform production • New forms of engagement • Networked, multitasking users Wednesday, June 3, 2009
  • 3. Attempts at combined metrics: • Integrated Media Measurement • Nielsen’s Anywhere Anytime Media Measurement (A2/M2) •NBC’s Total Audience Measurement Index (TAMi) Wednesday, June 3, 2009
  • 4. But, as Albert Einstein said: Not everything that can be counted counts, and not everything that counts can be counted. Wednesday, June 3, 2009
  • 5. Other impact dimensions: • Authority: Linkfluence • Spreadability: Media Cloud • Social change: Fledgling Fund • Infrastructure: Miro Wednesday, June 3, 2009
  • 6. Public media 2.0 as we define it: “Media for public knowledge and action.” i.e—content/contexts that engage publics to form around shared issues, deliberate, and then act. Wednesday, June 3, 2009
  • 7. Our big question: How can we create our own integrated public media 2.0 impact measurements? Wednesday, June 3, 2009
  • 8. Our experts: • Mark Fuerst, IMA • Ellen Schneider, Active Voice • Shabbir Safdar, Virilion, Inc. • Kate Coyer, Central European U. Wednesday, June 3, 2009

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