“1,127 people die in Bangladesh garment factory collapse.”
Reuters, May 2013
“50,000 tons of meat sold as beef found to contain horse DNA.”
BBC, April 2013
More shoppers than ever care about the origins of things.
Every product has a story.
A journey of people, places and raw materials.
Revealing the stories behind great products can increase sales.
For example: Fish suppliers John West revealed the name and picture of the boat used to catch the fish and increased sales by £17m.
There are 10 million ethical shoppers that primarily shop online
in the UK. 66 per cent of global shoppers prefer products from
companies with “programs designed to give back to society”.
ABC1 shoppers in the UK alone who self-identify as ethical shoppers, and primarily shop online (source: Touchpoints 2013).
The ethical market grew 39% from 2007-2011. Predicted sales growth of 40% between 2012-2016, with the market reaching a value of £76 billion.
The e-commerce market in general in the UK has seen high sustained growth of 20% year on year. Clothing is up 18% year-to-date, compared to
11% at the same time last year and the highest average spend in 3 years. Home and garden online sales grew 62% this year (2013) compared to last
year (source: Nielson Report 2012).
Yet when we shop
every product page
looks exactly the
There could be a story here!
What if price and colour weren’t our only
metrics to explore products?
What if marks and accreditations were in a
context where they meant something?
Imagine if all product supply chains
were turned into sharable stories...
Provenance is the opportunity for makers of great
things to be open about the places, processes and
materials that make their products great.
Share more about the things you make.
Know more about the things you buy.
The Provenance platform
Using Provenance it’s simple for
makers to add products and open
up information using our online
tools in three simple sections:
Locations: Making, materials and business addresses
Materials, accreditations, certifications and processes
Maker stories, company information, employees
Shoppers can explore products by where they are made
How our business model works
Businesses can tell their story using our tools on their own
digital channels and on Provenance. We generate revenue
through a tiered software as a service offering:
A community of makers
All makers can join Provenance for free. Small-scale makers can upgrade to use our subscription website plugins.
Bespoke visual storytelling
Medium sized makers can use Provenance e-commerce apps to power unique product stories on their own websites.
Transparency across all digital channels
For larger brands the Provenance platform can be licensed for full product transparency management.
Now and next
"Transparency is one of the most powerful communication
tools available for contemporary brands."
Tim Pitts, Managing Partner, trendwatching.com
Provenance was featured in The Telegraph’s
“Ten Amazing Tech Innovations Coming Up in 2014.”
We had 10,000 unique visitors to our 8 week old
website and are now developing the beta version with
a selected 150 pioneering local makers.
“You empower people through transparency”
Lily Cole, founder of impossible.com and a Provenance advisor
We aim to deliver meaningful change to
commerce, both near and far, through open
and accessible information about products
and their makers.
We believe one day everything for sale will
come with a true story about the people,
places and materials that led to its creation.
Say hello to the team on
we would love to hear from you.