Your Word-of-Mouth Dream Team: Turning customers into advocates for your business
by Jessica Hibbard Elenstar, Corporate Storyteller & Content Strategist at Stories and Ideas on Jul 24, 2012
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I was invited to speak at the Frederick County Chamber of Commerce's annual volunteer recognition breakfast on July 24, 2012. ...
I was invited to speak at the Frederick County Chamber of Commerce's annual volunteer recognition breakfast on July 24, 2012.
More than one-third of businesses that joined the Chamber in the last 18 months found the organization through word-of-mouth. Many of the best referrals come from members, volunteers, and stakeholders. In this talk, I acknowledge the Chamber's volunteers and give ideas for increasing word-of-mouth referrals for your own businesses ... Starting with your most important audience: Current customers.
(I don't typically prepare scripted remarks for my presentations, but I had less than 10 minutes for this presentation, and I wanted to make sure I didn't go over my allotted time!)
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