Social Business Survey - Summary of Responses
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Social Business Survey - Summary of Responses

  • 535 views
Uploaded on

A summary of 130 responses received to our first annual FredNMT Social Business Survey. Our goal was to discover how people in Frederick County (MD) use social media and technology for business and......

A summary of 130 responses received to our first annual FredNMT Social Business Survey. Our goal was to discover how people in Frederick County (MD) use social media and technology for business and professional development. (Please note: personally identifying information has been removed from this report.)

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
535
On Slideshare
365
From Embeds
170
Number of Embeds
1

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 170

http://storify.com 170

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. FredNMT 2012 Social Business Survey1. Where do you use the internet? (Check all that apply.) Response Response Percent Count Home computer 94.6% 123 Work/office computer 78.5% 102 Tablet (iPad or similar) 27.7% 36 Smartphone (iPhone, Android, or 60.8% 79 similar) Other (please specify) 6.2% 8 answered question 130 skipped question 02. How often do you use the following devices? Cant I dont live Rating Response use it at Rarely Sometimes Frequently without Average Count all it 8.9% 27.6% Desktop computer 5.7% (7) 12.2% (15) 45.5% (56) 2.77 123 (11) (34) 9.0% 39.3% Laptop computer 4.9% (6) 10.7% (13) 36.1% (44) 2.92 122 (11) (48) 58.8% 10.3% Tablet (iPad or similar) 4.1% (4) 9.3% (9) 17.5% (17) 1.16 97 (57) (10) Smartphone (iPhone, Android, or 23.1% 53.8% 2.6% (3) 5.1% (6) 15.4% (18) 2.74 117 similar) (27) (63) answered question 130 skipped question 0 1 of 20
  • 2. 3. When searching for information about local businesses and the local community, howoften do you use the following sources? Rating Response Never Rarely Monthly Weekly Daily Average Count 21.8% 29.8% 21.0% 21.8% Newspaper (print) 5.6% (7) 1.91 124 (27) (37) (26) (27) 15.7% 26.4% 14.0% 24.0% 19.8% Newspaper (website) 2.06 121 (19) (32) (17) (29) (24) 28.8% 30.4% 10.4% 10.4% 20.0% Local TV station (broadcast) 1.62 125 (36) (38) (13) (13) (25) 39.2% 41.7% 10.0% Local TV station (website) 4.2% (5) 5.0% (6) 0.94 120 (47) (50) (12) 21.8% 22.6% 18.5% 28.2% Local radio station (broadcast) 8.9% (11) 2.09 124 (27) (28) (23) (35) 49.2% 33.3% Local radio station (website) 9.2% (11) 5.0% (6) 3.3% (4) 0.80 120 (59) (40) 45.1% 27.0% 14.8% 10.7% Local blog 2.5% (3) 0.98 122 (55) (33) (18) (13) 21.0% 24.4% 19.3% 29.4% Other local website 5.9% (7) 1.75 119 (25) (29) (23) (35) 23.5% 27.8% 21.7% 19.1% Email newsletter 7.8% (9) 1.60 115 (27) (32) (25) (22)A person/organization you follow on 26.7% 21.7% 10.8% 16.7% 24.2% 1.90 120 a social media site (32) (26) (13) (20) (29)Word-of-mouth (family, friends, co- 12.2% 13.8% 39.0% 31.7% 3.3% (4) 2.84 123 workers, neighbors) (15) (17) (48) (39)Internet search engine (i.e., Google, 25.0% 64.8% 0.8% (1) 2.3% (3) 7.0% (9) 3.51 128 Bing, Yahoo!) (32) (83) answered question 130 skipped question 0 2 of 20
  • 3. 4. How often do you engage in the following activities online? Rating Response Never Rarely Monthly Weekly Daily Average Count Social networking (i.e., Facebook, 16.2% 13.1% 60.8% 6.9% (9) 3.1% (4) 2.95 130 Twitter, LinkedIn) (21) (17) (79) 22.2% 27.8% 19.0% 23.8% Read blogs 7.1% (9) 1.94 126 (28) (35) (24) (30) 54.4% 19.2% 11.2% Use an RSS feed reader 5.6% (7) 9.6% (12) 1.02 125 (68) (24) (14) 49.2% 27.4% 11.3% 12.1% Comment on a blog 0.0% (0) 0.86 124 (61) (34) (14) (15) 72.8% 15.2% Maintain or update a personal blog 4.8% (6) 5.6% (7) 1.6% (2) 0.48 125 (91) (19) 68.3% 11.9% 13.5%Maintain or update a company blog 4.0% (5) 2.4% (3) 0.70 126 (86) (15) (17) 43.2% 24.8% 14.4% 12.0% Listen to podcasts or other audio 5.6% (7) 1.12 125 (54) (31) (18) (15) 25.4% 18.3% 38.1% 11.9% Watch videos 6.3% (8) 2.24 126 (32) (23) (48) (15) 48.8% 26.4% 14.4% Create and share videos 8.0% (10) 2.4% (3) 0.89 125 (61) (33) (18) 10.2% 15.7% 32.3% 39.4% View photos 2.4% (3) 2.96 127 (13) (20) (41) (50) 16.0% 15.2% 18.4% 36.0% 14.4% Create and share photos 2.18 125 (20) (19) (23) (45) (18)Search for information in forums or 14.3% 15.9% 19.8% 34.9% 15.1% 2.21 126 help sites (18) (20) (25) (44) (19) 37.6% 33.6% 14.4% 11.2% Contribute to online forum 3.2% (4) 1.09 125 (47) (42) (18) (14) 19.7% 27.6% 37.0% Read customer reviews 9.4% (12) 6.3% (8) 2.11 127 (25) (35) (47) 35.4% 38.6% 19.7% Write a product review/rating 3.9% (5) 2.4% (3) 0.99 127 (45) (49) (25) 3 of 20
  • 4. answered question 130 skipped question 05. Are you permitted to use social media at work? Response Response Percent Count Yes, with no limitations 26.2% 34 Yes, with some restrictions 24.6% 32 No 29.2% 38 Not sure 10.8% 14 Other (please specify) 9.2% 12 answered question 130 skipped question 06. Does your company have a social media policy? Response Response Percent Count Yes 51.5% 67 No 22.3% 29 Not sure 26.2% 34 answered question 130 skipped question 0 4 of 20
  • 5. 7. Does your company offer any of the following social media training opportunities? (Checkall that apply.) Response Response Percent Count In-house (internal) training 63.2% 36 O f f -site conferences and/or 49.1% 28 seminarsOnline training and/or webinars 66.7% 38 Other (please specify) 12 answered question 57 skipped question 73 5 of 20
  • 6. 8. How often do you use the following social media for business or professionaldevelopment? Rating Response Never Rarely Monthly Weekly Daily Average Count 40.3% 14.0% 14.7% 26.4% Facebook 4.7% (6) 1.73 129 (52) (18) (19) (34) 61.7% 21.9% Twitter 5.5% (7) 5.5% (7) 5.5% (7) 1.20 128 (79) (28) 47.7% 10.2% 19.5% 14.1% LinkedIn 8.6% (11) 1.42 128 (61) (13) (25) (18) 41.5% 20.8% 10.0% 14.6% 13.1% Google+ 1.37 130 (54) (27) (13) (19) (17) 46.5% 22.8% 15.0% 12.6% YouTube or Vimeo 3.1% (4) 1.03 127 (59) (29) (19) (16) 81.7% 14.3% Yelp 2.4% (3) 0.8% (1) 0.8% (1) 0.25 126 (103) (18) 80.3% 10.2% Flickr 3.1% (4) 5.5% (7) 0.8% (1) 0.36 127 (102) (13) 82.8% Pinterest 7.0% (9) 2.3% (3) 4.7% (6) 3.1% (4) 0.38 128 (106) 89.8% StumbleUpon 6.3% (8) 1.6% (2) 1.6% (2) 0.8% (1) 0.17 127 (114) 89.8% Delicious 5.5% (7) 3.1% (4) 1.6% (2) 0.0% (0) 0.16 128 (115) 86.6% Foursquare 7.9% (10) 2.4% (3) 1.6% (2) 1.6% (2) 0.24 127 (110) 89.1% Instagram 6.3% (8) 1.6% (2) 3.1% (4) 0.0% (0) 0.19 128 (114) 96.1% Path 3.9% (5) 0.0% (0) 0.0% (0) 0.0% (0) 0.04 128 (123) 89.7% Tumblr 7.1% (9) 0.8% (1) 1.6% (2) 0.8% (1) 0.17 126 (113) 86.6% Blogger 6.3% (8) 0.0% (0) 4.7% (6) 2.4% (3) 0.30 127 (110) 6 of 20
  • 7. 93.8% Posterous 5.5% (7) 0.0% (0) 0.8% (1) 0.0% (0) 0.08 128 (120) 77.0% 11.1% Blog (self-hosted or WordPress) 3.2% (4) 6.3% (8) 2.4% (3) 0.59 126 (97) (14) 34.1% 13.5% 28.6% 14.3% Email newsletter 9.5% (12) 1.52 126 (43) (17) (36) (18) answered question 130 skipped question 09. In 2012, how much time will you commit to using social media for business andprofessional development? Response Response Percent Count MORE time than last year 43.4% 56 LESS time than last year 5.4% 7SAME amount of time as last year 27.9% 36 NOT SURE 23.3% 30 answered question 129 skipped question 1 7 of 20
  • 8. 10. What type of return do you see on your use of social media for business andprofessional development? Response Response Percent Count POSITIVE return on investment 43.4% 56 NEGATIVE return on investment 4.7% 6 NEUTRAL or no return 30.2% 39 NOT SURE 21.7% 28 answered question 129 skipped question 111. What is your (or your companys) primary goal for using social media this year? Response Response Percent Count Advance organizations mission 15.7% 18 Promote product or service 23.5% 27 Collaborate and connect with 24.3% 28 colleagues and customers Learning and professional 12.2% 14 development Research purchase decisions 6.1% 7 Find local stores and service 5.2% 6 providers Other (please specify) 13.0% 15 answered question 115 skipped question 15 8 of 20
  • 9. 12. My age group is: Response Response Percent Count Generation Y (born 1980-1995) 20.8% 27 Generation X (born 1965-1979) 33.1% 43 Baby Boomer (born 1946-1964) 40.8% 53Silent Generation (born 1925-1945) 5.4% 7 answered question 130 skipped question 013. My primary job function is: Response Response Percent Count Owner/Executive 13.4% 17 Management 15.7% 20 Marketing/Communications 16.5% 21 Sales/Development 7.1% 9 HR 0.8% 1 Administrative 12.6% 16 Other (please specify) 33.9% 43 answered question 127 skipped question 3 9 of 20
  • 10. Q1. Where do you use the internet? (Check all that apply.) 1 Kindle Feb 7, 2012 11:31 AM 2 Library, McDonalds, Workforce Business Employment Center; Feb 3, 2012 10:14 PM 3 library Feb 3, 2012 8:21 AM 4 library.frederick workforce.relative Feb 2, 2012 8:46 PM 5 Library Feb 2, 2012 7:25 PM 6 library Feb 2, 2012 5:38 PM 7 field rep - use in car Feb 2, 2012 5:10 PM 8 Blu-ray Jan 30, 2012 11:41 AM 11 of 20
  • 11. Q5. Are you permitted to use social media at work? 1 yes - I am a self-employed freelancer Feb 9, 2012 9:12 AM 2 N/A Feb 8, 2012 1:09 PM 3 only 1 person in company Feb 6, 2012 10:41 AM 4 second career-Retired Feb 3, 2012 10:50 PM 5 currently unemployed Feb 3, 2012 8:21 AM 6 I work at home. Feb 2, 2012 7:17 PM 7 Not employed Feb 2, 2012 6:39 PM 8 N/A Feb 2, 2012 6:22 PM 9 NA- retired Feb 2, 2012 5:23 PM 10 unemployed Feb 2, 2012 5:18 PM 11 I can but employees are blocked Feb 2, 2012 11:33 AM 12 not currently employed Jan 31, 2012 11:48 PM 12 of 20
  • 12. Q7. Does your company offer any of the following social media training opportunities? (Check all that apply.) 1 again - self-employed Feb 9, 2012 9:12 AM 2 dont know Feb 4, 2012 3:19 PM 3 own my own business Feb 4, 2012 6:16 AM 4 retired Feb 3, 2012 10:50 PM 5 NONE Feb 3, 2012 10:14 PM 6 Not Sure Feb 3, 2012 8:06 AM 7 no Feb 3, 2012 6:51 AM 8 No Feb 2, 2012 8:02 PM 9 no Feb 2, 2012 7:57 PM 10 I dont work for a company. Feb 2, 2012 7:17 PM 11 Not employed Feb 2, 2012 6:39 PM 12 not sure Feb 2, 2012 5:48 PM 13 of 20
  • 13. Q11. What is your (or your companys) primary goal for using social media this year? 1 company doesnt use social media Feb 17, 2012 11:35 AM 2 I dont use social media Feb 8, 2012 1:09 PM 3 retired Feb 3, 2012 10:50 PM 4 find a job Feb 3, 2012 5:41 PM 5 dont have it Feb 3, 2012 4:10 PM 6 n/a Feb 3, 2012 3:51 PM 7 Socializing/reconnecting with old friends Feb 3, 2012 9:55 AM 8 not sure Feb 3, 2012 8:12 AM 9 Get to know the personal side of colleagues Feb 3, 2012 8:06 AM 10 dont know Feb 3, 2012 6:51 AM 11 jobs Feb 2, 2012 8:11 PM 12 Connecting w colleagues, researching current studies, learning. Feb 2, 2012 7:17 PM 13 dont use social media for promotion Feb 2, 2012 6:22 PM 14 i dont use it Feb 2, 2012 5:48 PM 15 None Feb 2, 2012 5:24 PM 14 of 20
  • 14. Q13. My primary job function is: 1 child, youth, program assistant Feb 17, 2012 11:35 AM 2 Staff RN Feb 13, 2012 9:04 PM 3 Nurse Feb 10, 2012 3:28 AM 4 Publishing (Editorial) Feb 9, 2012 9:12 AM 5 Certified Dental Assistant Feb 9, 2012 8:39 AM 6 Photovoltaic Installation Feb 8, 2012 1:09 PM 7 CNA Feb 6, 2012 9:31 PM 8 healthcare Feb 5, 2012 2:08 PM 9 Provide direct psychiatric services to patients Feb 4, 2012 3:19 PM 10 retired Feb 3, 2012 10:50 PM 11 RN Feb 3, 2012 7:43 PM 12 bsbsfb Feb 3, 2012 4:10 PM 13 technical Feb 3, 2012 3:51 PM 14 Editorial Feb 3, 2012 11:01 AM 15 Retail Sales Clerk Feb 3, 2012 9:55 AM 16 Professional Development of Nurses Feb 3, 2012 9:46 AM 17 Technical Feb 3, 2012 9:31 AM 18 Volunteer Retiree Feb 3, 2012 9:29 AM 19 currently unemployed Feb 3, 2012 8:21 AM 20 Office employee Feb 3, 2012 8:12 AM 21 trades Feb 3, 2012 7:15 AM 22 grunt Feb 3, 2012 6:51 AM 23 want to start my own business Feb 2, 2012 10:31 PM 24 IT Feb 2, 2012 10:26 PM 25 Library associate/customer service Feb 2, 2012 10:03 PM 26 support Feb 2, 2012 8:46 PM 27 childhood education Feb 2, 2012 8:38 PM 16 of 20
  • 15. Q13. My primary job function is: 28 IT Feb 2, 2012 8:37 PM 29 graphic design/photography Feb 2, 2012 7:44 PM 30 I am a writer. I work for a publishing company. Feb 2, 2012 7:17 PM 31 not employed Feb 2, 2012 6:39 PM 32 retired Feb 2, 2012 6:22 PM 33 service/cgna Feb 2, 2012 5:59 PM 34 Student Feb 2, 2012 5:40 PM 35 Technical Feb 2, 2012 5:38 PM 36 teacher Feb 2, 2012 5:37 PM 37 Environmental, Health, and Safety Feb 2, 2012 5:27 PM 38 retired Feb 2, 2012 5:27 PM 39 Research / scientific Feb 2, 2012 5:24 PM 40 retired nurse administrator Feb 2, 2012 5:23 PM 41 insurance adjuster Feb 2, 2012 5:10 PM 42 Estimating Assist. Manager Feb 2, 2012 5:06 PM 43 Nurse Educator Feb 2, 2012 4:55 PM 17 of 20