Pre-conference e-Book
Thank you for registering for the Frederick Chamber’s first-ever Social Media Conference!
We look forward to seeing you on Friday, June 5th at the Holiday Inn & Conference Center
in Frederick. We encourage you to browse the information in this PDF book before you
arrive at the conference. If you haven’t already signed up to use Twitter, Facebook, and/or
LinkedIn, please follow the instructions provided in this book to create a username and
password. Information in this e-book includes:
What is Social Media? 2
Social Media Applications 3
Glossary 4
Twitter Glossary 6
Setting up your Twitter account 7
Setting up your Facebook account 14
Setting up your LinkedIn account 21
For more information about the Social Media Conference and other Chamber events,
please call 301.662.4164 x 201 or visit frederickchamber.org.
This e-book was prepared by:
C H A M B E R
FREDERICK
Making connections.
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

What is Social Media?
Those who are actively involved in their local Chamber Social media can take many different forms, including
of Commerce will find that social networking online is Internet forums, weblogs, social blogs, wikis, podcasts,
not unlike attending a business card exchange. The pictures and video. Technologies include: blogs, picture-
group that gathers is diverse, with many different goals sharing, vlogs, wall-postings, email, instant messaging,
and interests. It’s up to you to join conversations, look music-sharing, crowdsourcing, and voice over IP, to
for new connections, search for people in different name a few. Examples of social media applications are:
industries, build relationships, and share information
about your product or service. Those who master the art • Google Groups (reference, social networking)
of networking find that it contributes a great deal to their • Wikipedia (reference)
personal and professional success. • MySpace & Facebook (social networking),
• Yelp.com (product reviews)
It’s not easy to define social media. Here’s what • FriendFeed (social network aggregation)
Wikipedia* has to say: • Last.fm (personal music)
• YouTube (social networking and video sharing)
Social media is content created by people using highly • Second Life (virtual reality)
accessible and scalable publishing technologies. At • Flickr (photo sharing)
its most basic sense, social media is a shift in how • Twitter (social networking and microblogging)
people discover, read and share news, information and
content. It’s a set of technologies, tools and platforms Social media are distinct from industrial (traditional)
facilitating the discovery, participation and sharing of media, such as newspapers, television, and film. While
content. It is transforming monologues (one to many) social media are relatively inexpensive and accessible
into dialogues (many to many) and the democratization tools that enable anyone (even private individuals) to
of information, transforming people from content readers publish or access information, industrial media generally
into publishers. Social media has become extremely require significant resources to publish information.
popular because it allows people to connect in the online Examples of industrial media issues include a printing
world to form relationships for personal and business. press or a government-granted spectrum license. One
Businesses also refer to social media as user-generated characteristic shared by both social media and industrial
content (UGC) or consumer-generated media (CGM). media is the capability to reach small or large audiences;
for example, either a blog post or a television show may
reach zero people or millions of people.
* Source: http://en.wikipedia.org/wiki/Social_media
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

Social Media Applications
This list is not comprehensive, but is provided to illustrate the large number of applications available for
different types of social media communication. Some, like Facebook and Twitter, have become household
names with millions of users. Others are niche networks with smaller audiences.
Social Networks Photo Sharing
Facebook Webwag PBase dotphoto
MySpace PerfSpot Picture Trail flickr
Webshots Fotki
Hi5 iGoogle
Orkut Smugmug Kodak Gallery
Netvibes
PrintRoom Mixpo
Friendster MyYahoo!
PhotoBucket My Photo Album
Tagged Xanga
care2 metacafe
Freewebs Multiply
MyYearbook BlackPlanet
Piczo HoverSpot
Video Sharing
Live Spaces Univision YouTube Vimeo
Live Pageflakes uStream vMix
Eons Blinkx Revver
Blip.tv Podcast
Bookmarking Crackle GrindTV
Google Bookmarks BlinkList
Yahoo! Bookmarks Spurl
Blogging
Live Favorites Backflip
Digg Twitter LiveJournal
Furl
del.icio.us WordPress BlogMarks
StumbleUpon
AOL Bookmarks Blogger Vox
Diigo
linkaGoGo Technorati Bloglines
Propeller
Ask MyStuff Typepad Posterous
Simpy
Segnalo
Squidoo
DropJack
Reddit
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

Glossary
Aggregation – Using a web application or program to any content, and are a built-in option for photos shared
retrieve news (syndication) feeds from other sources on Flickr and videos shared on Vimeo.
and combine them, potentially sorting them by date, title, Feeds (also called News Feed, Syndication Feed) –
author or topic. A document that contains both information about the
Avatar – A profile photo or image that help identify provider of the feed and a collection of entries, each of which
users. The images (usually small square format) often provides publishing information about a given blog or similar
appear next to posts on blogs, web forums, Twitter, and article, including summary and categorization information.
other networks with status update features. Flickr – The largest photography social networking site on
Blog (short for Weblog) – An article published via a in the Internet. Flickr has more than 2 billion photographs
content management system or a software application to online, with 3 million to 5 million new photographs added
a specialized Web server to appear on the Internet. Blogs daily. Vancouver-based Ludicorp started the service in
cover many topics, from political commentary to technical 2004, and Yahoo! acquired it in 2005.
discussions to personal journals and even weather reports. Forum – An Internet forum, or message board, is
The term “blog” also refers to a collection of such articles an online discussion site. It is the modern equivalent
available from a given “blog site.” Most blogs are presented of a traditional bulletin board. From a technological
in chronological order and sorted by categories and tags. standpoint, online forums or discussion boards are web
Blogroll – A linked list of bloggers that appear on a applications managing user-generated content.
blog site, typical as a recommendation by the blogger of Instant Messaging – A system that allows instantaneous
those bloggers he is most influenced by. Often displayed person-to-person conversations over a network
as a list of “friends,” “links,” or “recommended reading.”
LinkedIn – One of the first business-oriented social
Bookmarking – Social network where users share and networking companies, founded in 2002 and currently
comment on web site links. Examples include del.icio.us, supporting more than 24 million registered users across 150
stumbleupon.com, and digg.com. industries. LinkedIn takes advantage of the “six degrees of
Comments – A response posted to a blog article. separation” concept first proposed by Stanley Milgram in the
Creative Commons – Customizable licenses designed 1960s, such that any given user is at most just six personal
for sharing artistic/cultural, educational, and scientific connections away from any other business person.
content. This tool, provided by creativecommons.org, Microblogging – A form of blogging involving very short
gives authors (individuals and institutions) a simple, messages (around 140 characters) that can inform
standardized way to grant copyright permissions to their people of instantaneous updates of content without
creative work. The Creative Commons licenses enable creating full blogs. Twitter is perhaps the archetypal
people to easily change their copyright terms from the microblogging format, though competing services
default of “all rights reserved” to “some rights reserved.” are also expanding the concept of microblogging by
The licenses defines the spectrum of possibilities integrating file transfers and event invitations.
between full copyright and the public domain, from all Podcast / Vidcast / Vlog – A specialized form of blog
rights reserved to no rights reserved. Authors keep post that points to a streaming media file instead of
their copyright while allowing certain uses of their work, a Web page. Podcasts (audio files) take their name
which is why it’s referred to as a “some rights reserved” from the Apple iPod. Vidcasts or Vlogs are the video
copyright. Creative Commons licenses may be used on equivalent of podcasts
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

Glossary
Post / Update – An individual blog article, photo, or phrases) that identifies some aspect of a Web resource.
video added to a blog, photostream, podcast, or vlog. For instance, a picture of a parakeet may include tags for
Profile – A biography of a social network user. Often “parakeet,” “bird,” “photograph,” and so forth. Tagging is
personalized with an avatar, other photos/images, text, and used both for search engine optimization and for building
links to other personal web sites and social media profiles. Web navigation systems, and may either be fixed (the
terms in a vocabulary don’t change) or dynamic (users or
RSS (Real Simple Syndication) – One of the earliest
moderators can add terms to the vocabulary).
syndication feed formats. RSS actually describes a family
of different formats, with the most recent being RSS 2.0. URL Shortening – Use of an online service (such as
tinyurl.com, bit.ly, is.gd, ow.ly) to make a longer web site
SEO (Search Engine Optimization) – The process
address shorter. This is especially useful when including
of configuring Web content in order to gain the highest
a link in a Twitter update or other post where the number
potential rankings for a given search engine. While early
of characters is limited.
SEO systems involved simple keyword matches, SEO
has evolved considerably, to the level of performing Widget – a portable chunk of code that can be installed
semantic searches on content, optimizing the specific and executed within any separate HTML-based web
layout of a page to make its terms more indexable, and page by an end user without requiring additional
using complex mathematical algorithms to better match compilation. Sometimes called a gadget or badge. Web
anticipated search engine behaviors. widgets are often created with DHTML, JavaScript,
or Adobe Flash. Widgets often take the form of on-
SMS (Short Message Service) – A microblogging
screen tools (clocks, event countdowns, auction-tickers,
format devised for use with cellphones, though its use
stock market tickers, flight arrival information, daily
has expanded to other networks as well. SMS, or text
weather, etc.) and are frequently used on blogs, profile
messaging, makes it possible for both person-to-person
pages, and other social media sites that allow users to
communication and broadcast communication.
customize their page by adding code.
Status / Status Update – A short message that usually
Wiki – A wiki is a website that uses wiki software,
answers the question “What are you doing right now?”
allowing the easy creation and editing of any number
Facebook and LinkedIn both allow users to post a status
of interlinked (often database-indexed) web pages.
update, and Twitter is built solely upon the use of a 140-
Wikis are often used to create collaborative websites
character status update to share information.
and to power community websites. The collaborative
Syndication – A syndication feed for a Web or blogging encyclopedia Wikipedia is one of the best-known wikis.
site contains recent changes (new articles, revisions to Wikis are used in business to provide intranet and
existing articles, additional media and so forth) that is knowledge management systems.
read by a syndication client. A syndication client reads
the feed and presents a list of the new and changed
articles, frequently with publication information and GLOSSARy SOURCES:
abstracts, to the user of the feed, along with links to the In Pictures: 30 Social Networking Terms You Should
actual articles themselves that the user can click on to Know – http://www.forbes.com
load into their syndication viewer. Wikipedia – http://www.wikipedia.org
Tags & Tagging – The process of adding categorical
information (usually one word or simple two-word
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

Twitter Glossary
Twitter – A microblogging platform created by Obvious Friend/Following – Following someone simply means
in 2005, where users send short (under 150 characters) receiving their Twitter updates. When you follow someone,
messages--called Tweets--to subscribers of a that user’s every time they post a new message, it will appear in your
twitter feed. Twitter home page. New messages are added to your home
@ reply – a public message sent from one person to page as people post them, so you always get the updates
another, distinguished from normal updates by the @ in real time. When you log in, you can see what the latest
username prefix. If a message begins with @username, updates are. You can also choose to receive updates from
it’s collected as a reply. Reply publicly to any update on individual friends on your mobile device, via SMS.
Twitter by using the @username format. Following is not Hashtag (#) – Hashtags are a community-driven
necessary to reply to someone, and all of your replies are convention for adding additional context and metadata to
visible in the @username tab in your home page sidebar. your tweets. They’re like tags on Flickr, YouTube, or a blog,
(Tweets with @username elsewhere in the tweet are only added inline to your update. You create a hashtag
also collected in your sidebar tab; tweets starting with simply by prefixing a word with a hash symbol: #hashtag.
@username are replies, and tweets with @username To find other tweets with the same hashtag, go to http://
elsewhere are considered mentions.) search.twitter.com and search for that word.
DM (direct message) – Direct messages are private Retweet / RT / via – RT is short for retweet, and indicates
messages sent from one Twitter person to another. You a re-posting of someone else’s tweet. This isn’t an
can only send a direct message to a person who follows official Twitter command or feature, but people add RT
you. When you receive a direct message, we save it in somewhere in a tweet to indicate that it’s something
your direct message inbox, accessible from the Direct they’re re-posting and was originally authored by another
Message tab in the sidebar in your home page. You can person. When posting a link or information originally
set your email preferences to notify you by mail if you have discovered through another Twitter user, a tweet is often
a new message. followed by “via @username” as a way of giving credit.
Favorites – If you like a tweet and want to save it for “Via” is often used when the text has been changed,
viewing later, click the star at the end of the update to mark whereas RT is usually a direct quote.
the update as a favorite. Other twitter users can view your Trend – The most popular topics on Twitter at any given
favorites, and you theirs, by clicking on the Favorites link time, listed under “Trending Topics” in the right hand
on the profile page. column of your Twitter home page.
FollowFriday – A theme for posting on Twitter, where Tweet – An individual update message (maximum of 140
users recommend that their audience follow other Twitter characters) posted by a twitter user. Used as a noun (“I
users. To recommend a Twitter friend, write a tweet that just posted a tweet”) and a verb (“I’m going to tweet this
includes their @username and the tag #followfriday. link I just found.”)
Follower – A Twitter user who subscribes to view your Tweeple / tweeps / twitterers –People who use Twitter.
updates on their Twitter home page. Followers may also
choose to receive your updates (tweets) on their mobile
GLOSSARy SOURCES:
device, via SMS.
Twitter Support – http://help.twitter.com/portal
Twitter Fan Wiki – http://twitter.pbworks.com
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

Setting up your
Twitter account
1. Go to http://twitter.com
2. Click on the “Get Started - Join!” button to create an account.
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

1. Use your real name in the Full Name box so that other Twitter users
can find you in a name search.
2. For the user name, you can use a company name or your own.
1. You can do a search for people you know and want to follow by
searching for user name or full name.
2. You can also search for users by uploading your email address book.
3. If your contacts are not on Twitter, consider inviting them to join.
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

Set up your Profile by filling out entire form.
This screen can
be found under
settings.
Link to your
site or blog
Add your bio or
description. Don’t
be overly
promotional.
Make sure this is unchecked.
You want your updates to be
viewable by public for searching
To change your password, click on the Password tab within the
Settings section.
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

To send and receive text messages to Twitter from your mobile
phone, click on the Devices tab within the Settings section.
To set up what kinds of notices you want to receive, click on the Notices
tab within the Settings section.
Note: Keep the Nudge functionality turned off and keep replies set to only
see @replies to the people I’m following to eliminate viewing one-
sided conversations.
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

To add your photo to your profile, click on the Picture tab within the
Settings section.
Note: it is recommended to use a photo of yourself rather than a logo to
make the account more personal.
To personalize your profile’s design, click on the Design tab within the
Settings section.
Note: you can create your own custom background and upload it to your
account.
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

If you allowed a third-party access to your account, it will be found by
clicking on the Connections tab within Settings.
This is what your completed Profile page will look like to other Twitter
members.
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

Where you enter your
Tour of your Twitter home page status updates
Click to view any
tweets that mention
your user name
Direct/Private
messages to You
Keyword
Search
Current
popular
topics
Pre-conference suggestions:
• Set up your Twitter account, using the instructions provided. If you prefer to watch these steps in
motion, try this Howcast video: http://www.howcast.com/videos/149055-How-To-Use-Twitter
• Post at least one update by answering the question “What are you doing?”
If you’re not sure what to say, here’s a sample tweet you can use:
“Signed up to attend #fredsmc, a social media conference hosted by @fredcochamber on June 5th.”
• Try searching Twitter for conversations that interest you. Go to http://search.twitter.com and enter
search terms. You can try searching for Frederick, business, #fredsmc, or other keywords.
• For more in-depth information, visit Twitter Help: http://help.twitter.com/portal
This support portal includes video tutorials, a list of text commands, FAQ, and more.
• Follow the Chamber on Twitter. Go to http://twitter.com/fredcochamber and click “Follow.”
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

Setting up your
Facebook account
1. Go to http://www.facebook.com
2. Complete the form to create an account.
Note: Women should include maiden name to be found by people that knew you
before you got married.
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

Enter the security check words to finish registration.
Note: you are agreeing to their Terms of Service by clicking the
Sign Up button.
An email confirmation will be sent to the email address you used in
sign-up. Click the link in your email to complete your sign-up.
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

Use this to check for people in your email address book
that may already be Facebook members
Note: you may want to skip this step (lower right corner)
until you have your profile set up.
Begin to create your profile by filling out the form with school and
work information.
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

Join a network from those available. You may only choose one, so
be sure to choose the one in which you are most active offline.
Welcome Screen Options
1. See if contacts in your address book are already members.
2. Search for people by name or email address.
3. Or finish up updating your profile before connecting.
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

Another screen to use to find and connect with members.
1. Address book or upload contact file.
2. Search by name or browse a list of people from your school or
company.
3. Find people from your Instant Messaging buddy list.
Basic Information Form
Note: Complete with as much information as you want other people to
know.
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

Personal Information Form
Note: Again update profile that you want people to know about you.
Contact Information Form
Note: keep in mind who you will be connecting with as to whether to put
home or work information.
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

Work and School Information Form
Note: Any schools or companies you enter, will make your name available
when people search on them.
Your Facebook Page
Your Profile info is here.
Type your status update here
Wall messages will appear here
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

Setting up your
LinkedIn account
1. Go to http://www.linkedin.com
2. Complete the form to create an account.
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

1. Decide for what purpose you want to use LinkedIn
2. Check the boxes that are appropriate to your purpose and goals.
3. You will need to confirm your account via email.
Note: These settings can be changed later.
1. From this screen you can set up your profile or make connections.
Note: it makes most sense to do complete your profile first.
2. You can do a search for people you know and want to follow by
searching for user name or full name.
3. You can also search for users by uploading your email address book.
This tracks how
complete your
profile is.
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

Edit profile information by clicking on green +
Note: add as much information as possible in each section.
Guide to what
needs completed
Example of form to be filled out for each job/position you have held
during your career.
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

Example of form to be filled out for each school/level of education
you want to add to your profile.
Add Connections Screen (use tabs for different options)
1. Invite contacts that are not on LinkdIn
2. Import contacts from address book to connect.
3. Add co-workers from current and previous companies.
4. Look and add classmates.
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

After finishing your profile and adding some connection, browse for groups
to join to meet other people.
Note: Many schools and companies have alumni groups to join.
Pre-conference suggestions:
• Set up your LinkedIn account, using the instructions provided
• Make sure you list your current job title and employer so your clients,
colleagues, and contacts can find you
• Join the Chamber’s group. Go to http://www.linkedin.com/e/vgh/1232277
This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) in preparation for the Social Media
Conference hosted by the Frederick County Chamber of Commerce on June 5, 2009. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/