Frederick County Chamber of Commerce – Social Media Conference
Friday, June 5th ⋅ Holiday Inn & Conference Center
CALL FOR PRESENTERS
The Frederick County Chamber of Commerce will present an all-day conference to help area businesses
learn how to use LinkedIn, Facebook, Twitter, blogs, and other social media to listen to customers, build
relationships, make business & social connections, and gain valuable marketing exposure.
Participants will self-identify as beginning, intermediate, or advanced users. Four concurrent sessions will
be provided for all three groups. Presenters are needed for these 50-minute breakout sessions. (Please
see the schedule and list of sessions, below.)
Speakers who present at Chamber events are experts in their field. Their knowledge, and their
willingness to share it with others, helps to create a high-quality learning experience for the professionals
who participate in these trainings sessions. Our speakers are as passionate about the topics in their
presentation as they are about serving the local business community. They generously donate their time
and talent to help others become more successful.
The Chamber’s planning committee will carefully consider each presentation proposal, with the goal of
providing the best possible learning experience for our members. Please note: Presentations that are
self-serving or self-promotional in nature are not appropriate for this educational conference.
However, there will be a shared table in the lobby where speakers and presenters may display any
promotional materials such as brochures, business cards, etc. Presenters also receive a complimentary
registration, and may join the remainder of the conference as a participant if they wish to do so.
CONFERENCE PARTICIPANTS
Beginners (100-level): Those who are unfamiliar with social media, and have little or no experience with
blogs, social networks, etc. They’re not only wondering what social media is, but if it will be a useful tool
for their business.
Intermediate (200-level): Those who have some experience with social media. They may be reading
blogs, and may be signed up for one or more social networks, mostly for personal use, and would like to
transition to using it to promote their business.
Advanced (300-level): Those who are already using social media. They may have a blog of their own,
and/or sharing content on sites like YouTube or Flickr and/or maintaining profiles on social networks for
personal or business use. They have an understanding of the technical and social aspects of new media,
but want to learn how to use it more effectively to promote their business or professional identities.

The Holiday Inn & Conference Center has space for four (4) breakout areas, including a larger space for
the keynote and closing panel discussion. Based on the number of registrations, we can include an
additional overflow group of beginners, intermediates, or advanced participants.
BEGINNERS INTERMEDIATE ADVANCED
8:30 a.m. Keynote: “Topic” presented by Speaker
9:15 a.m. Social Media 101 – Time Social Media 201 – Time Social Media 301 – Time
Session I management & finding management & finding management & finding
(50 min.) your audience: your audience: your audience:
How will I make time for Managing social media with Advanced social media
social media? How will I a system – Personal management – Time-saving
choose which networks to accounts vs. business ideas, new applications and
use and monitor? How will I accounts, finding an plug-ins, integrating multiple
gain support from my audience for your business, accounts.
managers, co-workers, and and developing an efficient
customers? system for managing social
media.
10:15 a.m. Social Media 102 – HR & Social Media 202 – HR & Social Media 302 – HR &
Session II Administrative: Administrative: Administrative:
(50 min.) Who will be responsible for Who will be responsible for Creating an organizational
your organization’s social your organization’s social culture that embraces social
media outreach? How will media outreach? How will media: How to help co-
employees and/or employees and/or workers accept, learn, and
volunteers contribute? Are volunteers contribute? Are use social media to improve
employees allowed to employees allowed to internal and external
discuss their work online? discuss their work online? communication.
11:05 a.m. Social Media 103 – Social Media 203 – Social Media 303 –
Session III Etiquette & monitoring: Etiquette & monitoring: Etiquette & monitoring:
(50 min.) Basic etiquette – What to do, Social media suicide – How Advanced monitoring tools.
what not to do. Discussion to avoid common pitfalls. Best practices for finding
will also include listening & Discussion will also include and engaging new
monitoring, copyright & best practices for optimizing connections. Best practices
intellectual property, and customer service experience for solving customer service
responding to incorrect info. through social media. problems through social
media.
1:00 p.m. Social Media 104 – Social Media 204 – Social Media 304 –
Session IV Strategic marketing ideas: Strategic marketing ideas: Strategic marketing ideas:
(50 min.) Integrating social media with Innovative marketing ideas – Beyond Facebook and
your existing marketing plan How to use social media to Twitter: Niche networks, new
– How to use social media to augment your traditional platforms, mobile web, and
make your traditional marketing and make your the future of social media for
advertising, PR, and web brand more recognizable. business.
site even more successful.
2:00 p.m. Panel Discussion: Real life stories from local companies using social media

INSTRUCTOR INFORMATION
Name: ( Dr. / Mr. / Ms. ) ________________________________________________________________
Co-Presenter, if applicable: _____________________________________________________________
Job Title: ____________________________________________________________________________
Company Name: ______________________________________________________________________
Address: ____________________________________________________________________________
City: ___________________________________________ State: __________ Zip: _________________
Web Site: ___________________________________________________________________________
Daytime Phone: __________________________________ Fax: ________________________________
Email: ______________________________________________________________________________
Professional affiliations (i.e., Chambers, trade associations): ___________________________________
____________________________________________________________________________________
Session(s) for which you wish to present (i.e., 304, 201 – See list of sessions on page 2): ____________
Please attach a copy of your resume, along with a proposed outline and goals/objectives for
learning for each session you wish to present.
The following audio/video equipment will be available for use in each breakout room: Projector, screen,
and microphone. Please indicate any other necessary equipment that you would not be able to provide
for yourself: _________________________________________________________________________
___________________________________________________________________________________
AGREEMENT
I understand that the Frederick County Chamber of Commerce does not pay presenter fees, and does not
reimburse for materials, travel, or other expenses related to the proposed training. I am willing to donate
my time, talent, and any necessary equipment materials, as described in this proposal, to provide training
to Chamber members and the business community at large. I understand that self-promotional, “sales”
presentations are not permitted.
Signature: __________________________________________________ Date: ____________________
Print Name: __________________________________________________________________________
SUBMIT YOUR PROPOSAL TO:
Frederick County Chamber of Commerce, ATTN: SMC PROPOSAL
8420-B Gas House Pike, Frederick, MD 21701
Fax: 301.846.4427 • Email: jhibbard@frederickchamber.org
The deadline to submit proposals is 4:00 p.m. on Friday, May 1, 2009.