RSS, Twitter, LinkedIn, Etc.: Web 2.0 Tools and Strategies AIIM Western Canada Fall Conference Jesse Wilkins Sept 25, 2009

Agenda RSS Twitter LinkedIn Blogs Wikis Enterprise considerations

RSS

Twitter

LinkedIn

Blogs

Wikis

Enterprise considerations

REALLY SIMPLE RSS

Really Simple Syndication XML-based content syndication language Makes it easy for users to find your content Push instead of pull Most blogs and wikis support RSS natively

XML-based content syndication language

Makes it easy for users to find your content

Push instead of pull

Most blogs and wikis support RSS natively

Google Reader on iGoogle

Use cases for RSS Push out updates New blog posts New wiki edits New updates from Twitter Status updates on social networking tools Read updates From all of those listed above Stay abreast of only what’s changed

Push out updates

New blog posts

New wiki edits

New updates from Twitter

Status updates on social networking tools

Read updates

From all of those listed above

Stay abreast of only what’s changed

Getting started with RSS Find a website with a feed Subscribe to the feed using a reader Reader polls the website periodically and downloads updated feed items Read the feeds in the reader!

Find a website with a feed

Subscribe to the feed using a reader

Reader polls the website periodically and downloads updated feed items

Read the feeds in the reader!

Feed readers Lots of them available Many of them free Google Reader My Yahoo! Newsgator Attensa FeedReader Many others….

Lots of them available

Many of them free

Google Reader

My Yahoo!

Newsgator

Attensa

FeedReader

Many others….

TWITTER (IN 140 CHARACTERS OR LESS)

Defining microblogging “ It is part text messaging and part blogging, with the ability to update on your cellphone or computer, but constrained to 140 characters.” -- Ari Herzog, Ariwriter.com

“ It is part text messaging and part blogging, with the ability to update on your cellphone or computer, but constrained to 140 characters.”

-- Ari Herzog, Ariwriter.com

Twitter

Ways to send updates Through the website Via text/SMS Via desktop clients Via web-based clients, services, and widgets Via email and IM Via cellphone clients

Through the website

Via text/SMS

Via desktop clients

Via web-based clients,

services, and widgets

Via email and IM

Via cellphone clients

Use cases for microblogging Announcements Meeting scheduling Insider commentary from e.g. conferences Sharing links to other resources Brand monitoring and competitive intelligence Broadcast communications Request/provide feedback Informal polling (crowdsourcing)

Announcements

Meeting scheduling

Insider commentary from e.g. conferences

Sharing links to

other resources

Brand monitoring and

competitive intelligence

Broadcast communications

Request/provide feedback

Informal polling (crowdsourcing)

Enterprise microsharing tools Yammer Present.ly Communote Identi.ca Yonkly Many others Many integrated into other tools

Yammer

Present.ly

Communote

Identi.ca

Yonkly

Many others

Many integrated into

other tools

ARE YOU IN?

What is LinkedIn? Online contact management tool Online resume Supports groups and discussion forums Allows providing, receiving recommendations Allows widgets for sharing documents, slides, etc. Similar services include Plaxo, Facebook (sort of)

Online contact management tool

Online resume

Supports groups and discussion forums

Allows providing, receiving recommendations

Allows widgets for sharing documents, slides, etc.

Similar services include Plaxo, Facebook (sort of)

Getting started Create an account Share as much as you feel comfortable sharing Be smart about what you share Make recommendations

Create an account

Share as much as you feel comfortable sharing

Be smart about what you share

Make recommendations

BLOG THIS!

What’s a blog? Started as online diaries Today used more as lightweight CMS Hides complexity of Web publishing Generally arranged in chronological order, most recent at top

Started as online diaries

Today used more as lightweight CMS

Hides complexity of Web publishing

Generally arranged in chronological order, most recent at top

Informata

Blog use cases Internal communications Project management Research Knowledge management Change order management

Internal communications

Project management

Research

Knowledge management

Change order management

Getting started Sign up for a free hosted service Start posting Keep posting! Make it relevant if you want it to be read…. Consider commercial/enterprise solutions More control over content Finer-grained control over access, updates

Sign up for a free hosted service

Start posting

Keep posting!

Make it relevant if you want it to be read….

Consider commercial/enterprise solutions

More control over content

Finer-grained control over access, updates

Blog solutions - hosted Wordpress Typepad Blogger LiveJournal Myspace.com Blog.com MSN Spaces Yahoo 360 °

Wordpress

Typepad

Blogger

LiveJournal

Myspace.com

Blog.com

MSN Spaces

Yahoo 360 °

Enterprise blog solutions Movable Type Enterprise Traction Teampage Blogtronix Enterprise Sharepoint 2007 Drupal Telligent Community Server UserLand Manila and Radio UserLand

Movable Type Enterprise

Traction Teampage

Blogtronix Enterprise

Sharepoint 2007

Drupal

Telligent Community Server

UserLand Manila and Radio UserLand

WIKI-WIKI

Wiki-wiki Collaborative website Organized as linked articles Hides complexity of HTML from users Easy to add articles Easy to link articles Easy to correct mistakes

Collaborative website

Organized as linked articles

Hides complexity of HTML from users

Easy to add articles

Easy to link articles

Easy to correct mistakes

Wikipedia

Wikipedia RM article

How do you use a wiki? Source: Stewart Mader, www.ikiw.org

Source: Stewart Mader, www.ikiw.org

There are plenty of ways to commit career suicide; wikis are just the newest one. Eric M. Johnson State Department Office of eDiplomacy

There are plenty of ways to

commit career suicide;

wikis are just the newest one.

Eric M. Johnson

State Department

Office of eDiplomacy

Getting started with a wiki Sign up for a free hosted service Start writing Invite others to write Moderate…or not Consider a commercial wiki MUCH more control over look & feel, access rights/security, content, auditing

Sign up for a free hosted service

Start writing

Invite others to write

Moderate…or not

Consider a commercial wiki

MUCH more control over look & feel, access rights/security, content, auditing

Wikis - hosted Atlassian Confluence Hosted Central Desktop Cyn.in (“bliki”) EditMe pbWiki Socialtext Wikia (uses MediaWiki) Wikispaces Zoho Wiki

Atlassian Confluence Hosted

Central Desktop

Cyn.in (“bliki”)

EditMe

pbWiki

Socialtext

Wikia (uses MediaWiki)

Wikispaces

Zoho Wiki

Enterprise wikis Atlassian Confluence MediaWiki Sharepoint 2007 Socialtext Managed Service Appliance TWiki

Atlassian Confluence

MediaWiki

Sharepoint 2007

Socialtext Managed Service Appliance

TWiki

WEB 2.0 TOOLS IN THE ENTERPRISE

Baseline enterprise functionality Integration into identity infrastructure Security and confidentiality Accountability Grouping and ethical walls Support linking to other documents and resources within the enterprise Not just URLs

Integration into identity infrastructure

Security and confidentiality

Accountability

Grouping and ethical walls

Support linking to other documents and resources

within the enterprise

Not just URLs

Baseline enterprise functionality Control over implementation model Enterprise-class scalability Archiving and retrieval Export and import Better filtering and subscription modeling Subscribe to tags, keywords, certain users Filter out certain topics or users

Control over implementation model

Enterprise-class scalability

Archiving and retrieval

Export and import

Better filtering and subscription modeling

Subscribe to tags, keywords, certain users

Filter out certain topics or users

Baseline enterprise functionality Reporting Who has done what What has been done to a particular article/post/item/etc. Auditing Who has done what What has been done to a particular article/post/item/etc. Any changes made to the system, security, etc.

Reporting

Who has done what

What has been done to a particular article/post/item/etc.

Auditing

Who has done what

What has been done to a particular article/post/item/etc.

Any changes made to the system, security, etc.

Summary All of these tools can be useful to the organization Use the right tool for the circumstances Address in policy Manage the tools appropriately Consider enterprise versions

All of these tools can be useful to the organization

Use the right tool for the circumstances

Address in policy

Manage the tools appropriately

Consider enterprise versions

Questions?

For more information Jesse Wilkins Principal Consultant Access Sciences Corporation +1 (303) 574-0749 direct [email_address] http://www.twitter.com/jessewilkins http://www.linkedin.com/in/jessewilkins http://www.facebook.com/jessewilkins http://www.slideshare.net/jessewilkins8511

Jesse Wilkins

Principal Consultant

Access Sciences Corporation

+1 (303) 574-0749 direct

[email_address]

http://www.twitter.com/jessewilkins

http://www.linkedin.com/in/jessewilkins

http://www.facebook.com/jessewilkins

http://www.slideshare.net/jessewilkins8511