A Gentle Introduction to Social Networking Jesse Wilkins June 16, 2009

Introduction to Social Networking

Social networks Contact management Expertise management Can be used to find and tap unknown resources Alternative to email That users are already using That allows tagging, blogging, etc.

Contact management

Expertise management

Can be used to find and tap unknown resources

Alternative to email

That users are already using

That allows tagging, blogging, etc.

Microblogging (Twitter) It is part text messaging and part blogging, with the ability to update on your cellphone or computer, but constrained to 140 characters. -- Ari Herzog, Ariwriter.com

It is part text messaging and part blogging, with the ability to update on your cellphone or computer, but constrained to 140 characters.

-- Ari Herzog, Ariwriter.com

Social Networking in Practice

"It was never very clear to us who the authoritative sources where, who was good at solving problems. Now we can see a lot of that because we're starting to see patterns emerge: Who follows whom Who's the good source of questions Who's the good source of answers All the things you know by the grapevine, we now have data for.” --John Parkinson, CTO, TransUnion

"It was never very clear to us who the authoritative sources where, who was good at solving problems. Now we can see a lot of that because we're starting to see patterns emerge:

Who follows whom

Who's the good source of questions

Who's the good source of answers

All the things you know by the grapevine, we now have data for.”

--John Parkinson, CTO, TransUnion

Announce deals and discounts

Openness and transparency

Provide customer service

Conduct market research

Announce events

Why You Should Social Network

Keep in touch

Learn new things

Find your next job

Think about the records

Understand the legal issues

On blocking social networking

Social networking policies Our Twitter policy: Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.” Don’t be stupid Be professional Think!

Our Twitter policy: Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”

Don’t be stupid

Be professional

Think!

Questions?

For more information Jesse Wilkins Principal Consultant Access Sciences Corporation +1 (303) 574-0749 direct [email_address] http://www.twitter.com/jessewilkins http://www.linkedin.com/in/jessewilkins http://www.facebook.com/jessewilkins http://www.slideshare.net/jessewilkins8511

Jesse Wilkins

Principal Consultant

Access Sciences Corporation

+1 (303) 574-0749 direct

[email_address]

http://www.twitter.com/jessewilkins

http://www.linkedin.com/in/jessewilkins

http://www.facebook.com/jessewilkins

http://www.slideshare.net/jessewilkins8511