Jesse Wilkins, erm m April 1, 2009 W2E07 Blogs and Wikis in the Enterprise

Agenda Blogs in the enterprise Enterprise blogging Enterprise functionality required Implementing enterprise blogging Wikis in the enterprise Wikis in the enterprise Selecting and implementing enterprise wikis Using wikis effectively in the enterprise

Blogs in the enterprise

Enterprise blogging

Enterprise functionality required

Implementing enterprise blogging

Wikis in the enterprise

Wikis in the enterprise

Selecting and implementing enterprise wikis

Using wikis effectively in the enterprise

ENTERPRISE BLOGGING

Blogging models Communities of Practice Unofficial Official Enterprise Blogging Blogger Corporate Blogging

Blogging in the enterprise Internal communications and updates Project management Research and analysis Knowledge management and transfer Change order management

Internal communications and updates

Project management

Research and analysis

Knowledge management and transfer

Change order management

Microblogging Same types of tools as blogs – in 140 characters! Immediacy of IM, retainability of blogs Same considerations as blogs Enterprise versions emerging

Same types of tools as blogs – in 140 characters!

Immediacy of IM, retainability of blogs

Same considerations as blogs

Enterprise versions emerging

Microblogging

ENTERPRISE BLOG FUNCTIONALITY

Consumer vs. enterprise Control over implementation model Security and authentication Ease of use Search and retrieval Reporting and audit trails Configurable syndication

Control over implementation model

Security and authentication

Ease of use

Search and retrieval

Reporting and audit trails

Configurable syndication

Control over implementation Appliance-based Enterprise application Hosted/Software as a Service (SaaS)

Appliance-based

Enterprise application

Hosted/Software as a

Service (SaaS)

Security and authentication Control over implementation of course Integration into identity infrastructure Posts Comments Granular security

Control over implementation of course

Integration into identity infrastructure

Posts

Comments

Granular security

Security and authentication Image source: Movable Type

Image source: Movable Type

Ease of use Integrated and customizable templates WYSIWYG editing and linking Easy uploading and embedding of images, audio, video if applicable Notification of comments, trackbacks Email blog posts

Integrated and customizable templates

WYSIWYG editing and linking

Easy uploading and embedding of images, audio, video if applicable

Notification of comments, trackbacks

Email blog posts

Audit trails Capture of all changes New posts Changed or deleted posts Comments and discussion Capture of context Who posted/commented What posts are read What posts are trackbacked

Capture of all changes

New posts

Changed or deleted posts

Comments and discussion

Capture of context

Who posted/commented

What posts are read

What posts are trackbacked

Search and retrieval Full-text search of the posts themselves Autosuggest Categorization and classification Tagging Most recent posts/comments Breadcrumbs Search files

Full-text search of the posts themselves

Autosuggest

Categorization and classification

Tagging

Most recent posts/comments

Breadcrumbs

Search files

Reporting Most active bloggers Most actively accessed posts Viewed, edited, commented Most active users

Most active bloggers

Most actively accessed posts

Viewed, edited, commented

Most active users

Configurable syndication Automatic support for syndication Support for syndication standards Configurable syndication Posts Comments By category By keyword or tag

Automatic support for syndication

Support for syndication standards

Configurable syndication

Posts

Comments

By category

By keyword or tag

IMPLEMENTING ENTERPRISE BLOGGING

The “blog policy” Address blogging in the existing communications policy Keep it simple – can’t catch everything “ Don’t be stupid” Address comments Comments on your blog Your comments on others’ blogs

Address blogging in the existing communications policy

Keep it simple – can’t catch everything

“ Don’t be stupid”

Address comments

Comments on your blog

Your comments on

others’ blogs

Keep it real Don’t filter through 12 layers of bureaucracy – you lose the voice Blog about things of interest or importance No Astroturfing! Real names for authors, comments

Don’t filter through 12 layers of bureaucracy – you lose the voice

Blog about things of interest or importance

No Astroturfing!

Real names for

authors, comments

Set the goal of the blog Determine the intended audience Determine what approach to take Business-y vs. personal Short-form vs. long-form Outline themes Consider a posting schedule

Determine the intended audience

Determine what approach to take

Business-y vs. personal

Short-form vs. long-form

Outline themes

Consider a posting schedule

Champion it Read and promote within the organization Encourage comments Especially from senior management Get management to do it Constructive criticism works better than banning

Read and promote within the organization

Encourage comments

Especially from senior management

Get management to do it

Constructive criticism

works better than banning

Get in the flow Put blogs “in the flow”, not “above the flow” “ It’s on the blog” Keep it current Keep it relevant

Put blogs “in the flow”, not “above the flow”

“ It’s on the blog”

Keep it current

Keep it relevant

WIKIS IN THE ENTERPRISE

Wikis are more archival than email, less process than Word. -- Mike Cannon-Brookes Co-founder and CEO of Atlassian

Wikis are more archival than email, less process than Word.

-- Mike Cannon-Brookes

Co-founder and CEO of Atlassian

Collaboration: email vs. wiki Source: Manny Wilson, CentCom and Intellipedia

Source: Manny Wilson, CentCom and Intellipedia

How do you use a wiki? Source: Stewart Mader, www.ikiw.org

Source: Stewart Mader, www.ikiw.org

SELECTING AND IMPLEMENTING ENTERPRISE WIKIS

Why enterprise? Enterprise wikis are used differently More homogenous users Who may be less technical Higher expectation of contribution The “90-9-1” rule

Enterprise wikis are used differently

More homogenous users

Who may be less technical

Higher expectation of contribution

The “90-9-1” rule

Commercial vs. enterprise Control over implementation model Security and identity Ease of use Audit trails Search and retrieval Reporting Integration and performance

Control over implementation model

Security and identity

Ease of use

Audit trails

Search and retrieval

Reporting

Integration and performance

Control over implementation Appliance-based Enterprise application Hosted/Software as a Service (SaaS) Image source: Socialtext

Appliance-based

Enterprise application

Hosted/Software as a Service (SaaS)

Image source: Socialtext

Security Control over implementation of course Integration into identity infrastructure Granular security Image source: Atlassian

Control over implementation of course

Integration into identity infrastructure

Granular security

Image source: Atlassian

Ease of use Segregation into spaces or projects Integrated and customizable templates WYSIWYG editing and linking Notification of changes Image source: Atlassian

Segregation into spaces or projects

Integrated and customizable templates

WYSIWYG editing and linking

Notification of

changes

Image source: Atlassian

Audit trails Capture of all changes Additions Deletions Corrections Restructuring of articles/wiki in general Comments and discussion Capture of attempted changes that are rolled back

Capture of all changes

Additions

Deletions

Corrections

Restructuring of articles/wiki in general

Comments and discussion

Capture of attempted changes that are rolled back

Change tracking

Search and retrieval Full-text search of the articles themselves Autosuggest Categorization and classification Tagging Recent changes Breadcrumbs Search files

Full-text search of the articles themselves

Autosuggest

Categorization and classification

Tagging

Recent changes

Breadcrumbs

Search files

Reporting What pages have been changed Who has made what changes Most active pages Viewed, edited, commented Most active users Most popular pages

What pages have been changed

Who has made what changes

Most active pages

Viewed, edited, commented

Most active users

Most popular pages

Integration and performance Robust scalability Bulk import and export Application integration Offline caching Mobile access Image source: Intranet Journal and Socialtext

Robust scalability

Bulk import and export

Application integration

Offline caching

Mobile access

Image source: Intranet Journal and Socialtext

USING WIKIS EFFECTIVELY IN THE ENTERPRISE

There are plenty of ways to commit career suicide; wikis are just the newest one. Eric M. Johnson State Department Office of eDiplomacy

There are plenty of ways to

commit career suicide;

wikis are just the newest one.

Eric M. Johnson

State Department

Office of eDiplomacy

Wikipatterns Patterns and anti-patterns 93 patterns so far Include people and adoption patterns Available at www.wikipatterns.com Book written using a wiki!

Patterns and anti-patterns

93 patterns so far

Include people and

adoption patterns

Available at

www.wikipatterns.com

Book written using a wiki!

Humanize it Introduce to users by providing their own sandbox-y space Put “fun” topics on the wiki Encourage users to make “1-minute” changes Image source: Harrison Hot Springs

Introduce to users by providing their own sandbox-y space

Put “fun” topics on the wiki

Encourage users to

make “1-minute” changes

Image source: Harrison Hot Springs

Ease into it Seed the wiki Leave or add intentional errors to fix Move familiar items to the wiki Place a list of recent changes on the front page of the wiki

Seed the wiki

Leave or add intentional errors to fix

Move familiar items to the wiki

Place a list of recent changes on the front page of the wiki

Wiki gardening Wiki articles can become unwieldy Duplication across articles Too-broad articles “ Too many cooks…” Some users are better at editing content than creating it Image source: Wikipatterns, Stewart Mader

Wiki articles can become unwieldy

Duplication across articles

Too-broad articles

“ Too many cooks…”

Some users are better at

editing content than

creating it

Image source:

Wikipatterns, Stewart Mader

Flying under the radar Can be a career-limiting move! NOT necessarily an enterprise approach Sign up for a free or low-cost wiki Get the wiki up & running Once it is somewhat successful, introduce it to the organization

Can be a career-limiting move!

NOT necessarily an enterprise approach

Sign up for a free or low-cost wiki

Get the wiki up & running

Once it is somewhat successful, introduce it to the organization

Questions?

Conclusion Enterprise blogs and wikis can dramatically improve collaborative processes TANSTAASB Put some framework in place – but don’t micromanage into oblivion Give it time – and keep at it!

Enterprise blogs and wikis can dramatically improve collaborative processes

TANSTAASB

Put some framework in place – but don’t micromanage into oblivion

Give it time – and keep at it!

Additional resources Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues, Nancy Flynn, AMACOM Books, 2006. Blogging for Business: Everything You Need to Know and Why You Should Care , Shel Holtz and Tom Demopolous, Kaplan Business, 2006.

Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues, Nancy Flynn, AMACOM Books, 2006.

Blogging for Business: Everything You Need to Know and Why You Should Care , Shel Holtz and Tom Demopolous, Kaplan Business, 2006.

Additional resources Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, Robert Scoble and Shel Israel, John Wiley & Sons, 2006. The Corporate Blogging Book: Everything You Need to Know to Get it Right , Debbie Weil, Portfolio Hardcover, 2006

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, Robert Scoble and Shel Israel, John Wiley & Sons, 2006.

The Corporate Blogging Book: Everything You Need to Know to Get it Right , Debbie Weil, Portfolio Hardcover, 2006

Sample public blog policies IBM Social Computing Guidelines http://www.ibm.com/blogs/zz/en/guidelines.html Sun Guidelines on Public Discourse http://www.sun.com/communities/guidelines.jsp Easter Seals’ Internet Public Discourse Policy http://beth.typepad.com/beths_blog/2008/04/nonprofit-blogg.html

IBM Social Computing Guidelines

http://www.ibm.com/blogs/zz/en/guidelines.html

Sun Guidelines on Public Discourse

http://www.sun.com/communities/guidelines.jsp

Easter Seals’ Internet Public Discourse Policy

http://beth.typepad.com/beths_blog/2008/04/nonprofit-blogg.html

Additional resources The Blog Council http://www.blogcouncil.org http://www.blogcouncil.org/blog Fortune 500 Blogs wiki http://blogbusinesssummit.com/fortune500

The Blog Council

http://www.blogcouncil.org

http://www.blogcouncil.org/blog

Fortune 500 Blogs wiki

http://blogbusinesssummit.com/fortune500

Additional resources Everything is Miscellaneous, David Weinberger Wikinomics: How Mass Collaboration Changes Everything, Don Tapscott and Anthony Williams Wikipatterns , Stewart Mader Wikis: Tools for Information Work and Collaboration, Jane Klobas

Everything is Miscellaneous, David Weinberger

Wikinomics: How Mass Collaboration Changes Everything, Don Tapscott and Anthony Williams

Wikipatterns , Stewart Mader

Wikis: Tools for Information Work and Collaboration, Jane Klobas

Additional resources Atlassian blogs: http://blogs.atlassian.com/ Brainkeeper blog: http://www.brainkeeper.com/blog eTouch blog: http://Blogs.etouch.net

Atlassian blogs:

http://blogs.atlassian.com/

Brainkeeper blog:

http://www.brainkeeper.com/blog

eTouch blog:

http://Blogs.etouch.net

Additional resources Socialtext blog: http://www.socialtext.com/blog/ Ross Mayfield’s (Socialtext CEO) blog: http://ross.typepad.com/blog/ Traction blog: Visit their website and look for “BLOG”

Socialtext blog: http://www.socialtext.com/blog/

Ross Mayfield’s (Socialtext CEO) blog: http://ross.typepad.com/blog/

Traction blog:

Visit their website and look for “BLOG”

Additional resources Wikinomics blog: http://www.wikinomics.com/blog/ Wikinomics wiki: http://www.wikinomics.com/wiki

Wikinomics blog: http://www.wikinomics.com/blog/

Wikinomics wiki: http://www.wikinomics.com/wiki

Additional resources Grow Your Wiki, Stewart Mader’s blog: http://www.ikiw.org/ Wikipatterns wiki: http://www.wikipatterns.com Wikimatrix wiki comparison site: http://www.wikimatrix.org

Grow Your Wiki, Stewart Mader’s blog: http://www.ikiw.org/

Wikipatterns wiki: http://www.wikipatterns.com

Wikimatrix wiki comparison site:

http://www.wikimatrix.org

For more information Jesse Wilkins, emm m , ecm m , erm m , CDIA+, LIT Principal Consultant Access Sciences Corporation [email_address] Blog: http://informata.blogspot.com Twitter: http://www.twitter.com/jessewilkins

Jesse Wilkins, emm m , ecm m , erm m , CDIA+, LIT

Principal Consultant

Access Sciences Corporation

[email_address]

Blog: http://informata.blogspot.com

Twitter: http://www.twitter.com/jessewilkins