Blogs, Wikis, and RSS, Oh MY! Collaborate and Prosper Jesse Wilkins February 5, 2009

BLOG THIS!

What’s a blog? Started as online diaries Today used more as lightweight CMS Hides complexity of Web publishing Generally arranged in chronological order, most recent at top

Started as online diaries

Today used more as lightweight CMS

Hides complexity of Web publishing

Generally arranged in chronological order, most recent at top

Informata

Blogging basics Centralized - one person or group posts, others can only read the posts Comments and trackbacks Easy to link to other pages Easy to blog using toolbars Important to keep current!

Centralized - one person or group posts, others can only read the posts

Comments and trackbacks

Easy to link to other pages

Easy to blog using toolbars

Important to keep current!

Blog use cases Internal communications Project management Research Knowledge management Change order management

Internal communications

Project management

Research

Knowledge management

Change order management

Blog Records Management If the CEO is blogging, is it a record? Maybe… Most blogging systems support basic content management capabilities Review comments periodically Or consider turning them off Track changes to postings, comments Document reason for changes

If the CEO is blogging, is it a record?

Maybe…

Most blogging systems support basic content management capabilities

Review comments periodically

Or consider turning them off

Track changes to postings, comments

Document reason for changes

Consumer vs. enterprise blogs Control over implementation model Security and authentication Ease of use Audit trails Search and retrieval Reporting Support Syndication

Control over implementation model

Security and authentication

Ease of use

Audit trails

Search and retrieval

Reporting

Support

Syndication

Getting started Sign up for a free hosted service Start posting Keep posting! Make it relevant if you want it to be read…. Consider commercial solutions More control over content Finer-grained control over access, updates

Sign up for a free hosted service

Start posting

Keep posting!

Make it relevant if you want it to be read….

Consider commercial solutions

More control over content

Finer-grained control over access, updates

Microblogging

WIKI-WIKI

Wiki-Wiki Wikipedia: 2,700,000+ articles in English More than 10 million in 264 languages Wiktionary:1,131,000+ definitions in English WikiQuote: 16,400+ quotations Wikitravel: 20,500+ destination guides Lyricwiki: 400,000+ song lyrics!

Wikipedia: 2,700,000+ articles in English

More than 10 million in 264 languages

Wiktionary:1,131,000+ definitions in English

WikiQuote: 16,400+ quotations

Wikitravel: 20,500+ destination guides

Lyricwiki: 400,000+ song lyrics!

Wikipedia

The wiki basics Collaborative website Organized as linked articles Hides complexity of HTML from users Easy to add articles Easy to link articles Easy to correct mistakes

Collaborative website

Organized as linked articles

Hides complexity of HTML from users

Easy to add articles

Easy to link articles

Easy to correct mistakes

Wikipedia RM article

How do you use a wiki? Source: Stewart Mader, www.ikiw.org

Source: Stewart Mader, www.ikiw.org

Wikis are more archival than email, less process than Word. -- Mike Cannon-Brookes Co-founder and CEO of Atlassian

Wikis are more archival than email, less process than Word.

-- Mike Cannon-Brookes

Co-founder and CEO of Atlassian

Collaboration: email vs. wiki Source: Manny Wilson, CentCom and Intellipedia

Source: Manny Wilson, CentCom and Intellipedia

There are plenty of ways to commit career suicide; wikis are just the newest one. Eric M. Johnson State Department Office of eDiplomacy

There are plenty of ways to

commit career suicide;

wikis are just the newest one.

Eric M. Johnson

State Department

Office of eDiplomacy

Commercial vs. enterprise Control over implementation model Security and identity Ease of use Audit trails Search and retrieval Reporting Integration and performance

Control over implementation model

Security and identity

Ease of use

Audit trails

Search and retrieval

Reporting

Integration and performance

Change tracking

Implementing a wiki Sign up for a free hosted service Start writing Invite others to write Moderate…or not Consider a commercial wiki MUCH more control over look & feel, access rights/security, content

Sign up for a free hosted service

Start writing

Invite others to write

Moderate…or not

Consider a commercial wiki

MUCH more control over look & feel, access rights/security, content

REALLY SIMPLE RSS

Really Simple Syndication XML-based content syndication language Makes it easy for users to find your content Push instead of pull Most blogs and wikis support RSS natively

XML-based content syndication language

Makes it easy for users to find your content

Push instead of pull

Most blogs and wikis support RSS natively

How RSS works Find a website with a feed Subscribe to the feed using a reader Reader polls the website periodically and downloads updated feed items Read the feeds in the reader!

Find a website with a feed

Subscribe to the feed using a reader

Reader polls the website periodically and downloads updated feed items

Read the feeds in the reader!

Google Reader on iGoogle

RSS in Outlook 2007

Questions?

ADDITIONAL RESOURCES

Additional resources - blogs Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues, Nancy Flynn, AMACOM Books, 2006. Blogging for Business: Everything You Need to Know and Why You Should Care , Shel Holtz and Tom Demopolous, Kaplan Business, 2006.

Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues, Nancy Flynn, AMACOM Books, 2006.

Blogging for Business: Everything You Need to Know and Why You Should Care , Shel Holtz and Tom Demopolous, Kaplan Business, 2006.

Additional resources - blogs Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, Robert Scoble and Shel Israel, John Wiley & Sons, 2006. The Corporate Blogging Book: Everything You Need to Know to Get it Right , Debbie Weil, Portfolio Hardcover, 2006

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, Robert Scoble and Shel Israel, John Wiley & Sons, 2006.

The Corporate Blogging Book: Everything You Need to Know to Get it Right , Debbie Weil, Portfolio Hardcover, 2006

Additional resources - blogs The Blog Council http://www.blogcouncil.org http://www.blogcouncil.org/blog Fortune 500 Blogs wiki http://blogbusinesssummit.com/fortune500

The Blog Council

http://www.blogcouncil.org

http://www.blogcouncil.org/blog

Fortune 500 Blogs wiki

http://blogbusinesssummit.com/fortune500

Sample public blog policies IBM Social Computing Guidelines http://www.ibm.com/blogs/zz/en/guidelines.html Sun Guidelines on Public Discourse http://www.sun.com/communities/guidelines.jsp Easter Seals’ Internet Public Discourse Policy http://beth.typepad.com/beths_blog/2008/04/nonprofit-blogg.html

IBM Social Computing Guidelines

http://www.ibm.com/blogs/zz/en/guidelines.html

Sun Guidelines on Public Discourse

http://www.sun.com/communities/guidelines.jsp

Easter Seals’ Internet Public Discourse Policy

http://beth.typepad.com/beths_blog/2008/04/nonprofit-blogg.html

Enterprise blog tools Atlassian Confluence http://www.atlassian.com Awareness (formerly iUpload) http://www.awarenessnetworks.com Blogtronix http://blog.blogtronix.com/

Atlassian Confluence

http://www.atlassian.com

Awareness (formerly iUpload)

http://www.awarenessnetworks.com

Blogtronix

http://blog.blogtronix.com/

Enterprise blog tools IBM Lotus Connections www.ibm.com/lotus/connections Six Apart Movable Type http://movabletype.com/ Traction Teampage Enterprise Blog http://www.tractionsoftware.com/

IBM Lotus Connections

www.ibm.com/lotus/connections

Six Apart Movable Type

http://movabletype.com/

Traction Teampage Enterprise Blog

http://www.tractionsoftware.com/

Enterprise microblogs Ididwork, http://www.ididwork.com/ Laconica, http://laconi.ca Present.ly, http://presentlyapp.com/ Socialcast, www.socialcast.com Trillr, https://trillr.coremedia.com/home/ Yammer, www.yammer.com

Ididwork, http://www.ididwork.com/

Laconica, http://laconi.ca

Present.ly, http://presentlyapp.com/

Socialcast, www.socialcast.com

Trillr, https://trillr.coremedia.com/home/

Yammer, www.yammer.com

Additional resources - wikis Everything is Miscellaneous, David Weinberger Wikinomics: How Mass Collaboration Changes Everything, Don Tapscott and Anthony Williams Wikipatterns , Stewart Mader Wikis: Tools for Information Work and Collaboration, Jane Klobas

Everything is Miscellaneous, David Weinberger

Wikinomics: How Mass Collaboration Changes Everything, Don Tapscott and Anthony Williams

Wikipatterns , Stewart Mader

Wikis: Tools for Information Work and Collaboration, Jane Klobas

Additional resources - wikis Atlassian blogs: http://blogs.atlassian.com/ Brainkeeper blog: http://www.brainkeeper.com/blog eTouch blog: http://Blogs.etouch.net

Atlassian blogs:

http://blogs.atlassian.com/

Brainkeeper blog:

http://www.brainkeeper.com/blog

eTouch blog:

http://Blogs.etouch.net

Additional resources - wikis Socialtext blog: http://www.socialtext.com/blog/ Ross Mayfield’s (Socialtext CEO) blog: http://ross.typepad.com/blog/ Traction blog: Visit their website and look for “BLOG”

Socialtext blog: http://www.socialtext.com/blog/

Ross Mayfield’s (Socialtext CEO) blog: http://ross.typepad.com/blog/

Traction blog:

Visit their website and look for “BLOG”

Additional resources - wikis Wikinomics blog: http://www.wikinomics.com/blog/ Wikinomics wiki: http://www.wikinomics.com/wiki

Wikinomics blog: http://www.wikinomics.com/blog/

Wikinomics wiki: http://www.wikinomics.com/wiki

Enterprise wiki vendors Atlassian Confluence Brainkeeper eTouch SamePage Socialtext Enterprise Wiki Traction TeamPage Twiki

Atlassian Confluence

Brainkeeper

eTouch SamePage

Socialtext Enterprise Wiki

Traction TeamPage

Twiki