20090924 AIIM Western Canada Collab & Social Networking

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

more share options
Embed For WordPress.com

Without related presentations

Notes on slide 1

Social networking is Facebook…

And Myspace….

It’s LinkedIn (and other websites like it, like Plaxo)….

Classmates.com to keep up with your high school or college classmates…

Slideshare.net, where I post my slides to share, and follow other people whose slides I regularly enjoy

And it’s meta-social networking. This is Ning, which is a white label social network that allows you to create your own social network. As of this morning, I am a member of 16 separate Ning-based social networks, including GovLoop, AIIM’s Information Zen, Friends of Alchemy Document Management, and Steve Bailey’s Records Management 2.0. Ning boasts of more than 1 million social networks created as of April 2009, and more than 4,000 new ones being created every day. And they are by no means the only social networking meta-tool out there.

So here’s a quick look at AIIM’s Information Zen. Note the groups.

Here is Steve Bailey’s Records Management 2.0 Ning site.

Now this is a bit different. One of the challenges we’ll discuss shortly is the proliferation of social networking sites. Ping.fm attempts to make it easier to post to multiple sites. You set up your account on Ping.fm by telling it what networks you are in and allowing it permission to post to them on your behalf, then you update through the Ping.fm interface and the updates are automatically sent to, in my case, Facebook, LinkedIn, and Twitter.

Here’s a longer list of the services Ping.fm supports – and you can see by the scroll bar there are even more, and the list gets longer every week.

If Ping.fm lets you post to multiple sites at once, Friendfeed lets you read from multiple sites at once. Just like Ping, you tell Friendfeed what services you want to read through the FF interface, and then sign up to follow other Friendfeed users and you will see all their updates to whatever services they hooked up to Friendfeed.

Keep in touch with remote offices, colleagues, and even family Networking - personal, professional, career

Learn new things. Lots of what folks post day-in and day-out is trivial. Then again, so is the RECMGMT-L listserv – and yet how many of you are on that and swear by the value you receive from it?

Find that new job

To announce special deals and discounts

To provide openness and transparency

To provide or enable customer service

To conduct market research. A quick ping through a social network can be effective – both in terms of what to do and more importantly in terms of what not to do. The people on an organization’s social network tend to be more invested and more vocal in their opinions. This is not to say either that this is the only approach to take or that it should be followed blindly. But it can be a useful tool.

Announce events

In short, it moves away from a one-way, passive, I broadcast and you consume model to a two-way conversation. This has its downsides, as you can imagine – many organizations say they want to hear from their customers or constituents until they actually hear what they are saying. But which would you rather: hear customers/constituents complaining so you can do something about it, or not know until they move on?

Grow professionally

Think about that. Think about what the workforce looks like to the digital natives, who don’t remember cell phone charges by the minute; who don’t know what dialup is except for that being the sound effect in the movies when a computer connects; and who don’t know what the Internet was pre-Google or pre-Myspace. Two other things to think about: Gen Y is a bigger generation than the Boomers. 96% of Gen Y uses social networks.

One more point about these tools – you can’t block them, so you may as well join them.

Help the organization understand the legal issues involved with the use of these tools, including discovery and production; privacy; and others.

Manage as records

Most of these tools can be secured with passwords and/or have the default permissions set to be private. They are not hacker-proof, necessarily, but for most non-confidential information this is sufficient security.

Fundamentally, most of the most commonly used 2.0 tools are databases + templates. That raises two points. The first is that most of these tools are already manageable in the same way that databases are. The second is that they tend to track changes and versions automatically. Here you see a screenshot of the change tracking in Wikipedia. On the right you see in yellow those areas that were changed, and on the left you see what they were changed to. Wikipedia tracks changes to the individual character level (and so do other wiki packages); other tools may not be quite as granular but can still provide an audit trail, though the granularity will vary widely.

Finally, there are enterprise versions of every Web 2.0 application. These enterprise versions are often available to be hosted inside the firewall, meaning that security is much more robust. Access can be secured to them much more effectively. They can be integrated into the organization’s identity infrastructure – whether Active Directory or something else – such that any change, post, comment, edit, update, etc. can all be tracked and, more importantly, tracked to a specific named user. No anonymous postings here. Of course, you have to pay for an enterprise version, but what you’re really paying for is a level of peace of mind. And you still get many of the same benefits – ease of use, familiarity with the type of tool, rapid and agile collaboration across geographical and time boundaries, etc. You’re just getting a more secure and robust version of it.

At this point I’d be pleased to entertain your questions.

Favorites, Groups & Events

20090924 AIIM Western Canada Collab & Social Networking - Presentation Transcript

Collaboration and Social Networking AIIM Western Canada Fall Conference Jesse Wilkins Sept 24, 2009
Agenda
- Introduction to social networking
- Why you should social network
- Social networking in practice
- Compliant social networking
Introduction to Social Networking
Social networks
- Contact management
- Expertise management
- Can be used to find and tap unknown resources
- Alternative to email
Why You Should Social Network
Keep in touch
Learn new things
Find your next job
Social Networking in Practice
Announce deals and discounts
Increase transparency
Provide customer service
Conduct market research
Set up/announce events
Broadcast  Conversation
Making the connections
- “ If HP knew what HP knows, we would be three times as profitable.”
- -- Lew Platt
- Former CEO, Hewlett-Packard
- "It was never very clear to us who the authoritative sources where, who was good at solving problems. Now we can see a lot of that because we're starting to see patterns emerge:
- All the things you know by the grapevine, we now have data for.”
- --John Parkinson, CTO, TransUnion
On blocking social networking
Compliant Social Networking
Policy 2.0 – in 140 characters
- Our Twitter policy: Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”
Policy 2.0 – in 3 words
- Don’t be stupid
Policy 2.0 – in 2 words!
- Be professional
Policy 2.0 – in 1 word?
- Think!
Prepare for discovery
Monitor the tools
- Why:
- How:
Think about the records
- Secure the tools
- or set them to be private
The good news
- Many of the most commonly used 2.0 tools already track changes and versions
Track changes
Implement enterprise versions
Questions?
For more information
- Jesse Wilkins
- Principal Consultant
- Access Sciences Corporation
- +1 (303) 574-0749 direct
- [email_address]
- http://www.twitter.com/jessewilkins
- http://www.linkedin.com/in/jessewilkins
- http://www.facebook.com/jessewilkins
- http://www.slideshare.net/jessewilkins8511