20080515 Arma Iowa Spring Seminar

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    20080515 Arma Iowa Spring Seminar - Presentation Transcript

    1. Messaging Issues and Strategies Jesse Wilkins ARMA Central Iowa Chapter May 15, 2008
    2. Seminar Agenda
      • Making the Case for Active Email Management
      • Identifying and Classifying Messages as Records
      • Managing Email Better By Managing Less Email
      • Email Management Technologies
      • Creating an Effective Email Policy
    3. Session 1: Making the Case for Active Email Management
    4. EMAIL MANAGEMENT DRIVERS
    5. Email – defining the issue
      • First email was sent in 1971
      • Today more email is sent every day than the USPS delivers in a year
        • 11 billion emails a day in the US alone
        • More than 57 billion a day world-wide
        • NOT including spam
      • 60% or more of business-critical information is stored within messaging systems
    6. Why are we sending so much email?
      • It’s easy
      • It’s asynchronous
      • It’s convenient
      • It’s less formal
      • It’s ubiquitous and
      • platform-neutral
      • There’s a written record of communication
    7. Business issues
      • Email storage costs
        • 300+GB email per month for 1,000-user company
        • Costs to add and manage storage
        • Costs to back up to tape
        • Costs to restore
      • Productivity costs
    8. Legal issues
      • Electronic discovery for a Fortune 500 company averages $750,000 per case
      • 75% of demands for discovery are for email
      • Courts want discovery in native format…
      • … but may also require that it be provided in an accessible format
    9. Email and the FRCP
      • Email is ESI and must be produced
      • Litigation holds need to include email systems, clients, backups, and archives
      • Organizations need to know what they have and where it is located
      • Time to locate email is before litigation begins
    10. Legal considerations for messages
      • Messages are discoverable – whether they are records or not
      • Message archives are discoverable, regardless of the format or storage medium
      • The “deleted messages box” is discoverable
      • Personal copies are discoverable
    11. Regulatory and recordkeeping issues
      • Email messages might be records – but email is NOT a series!
      • Email has to be accessible today…and tomorrow
        • Email systems and formats
        • Attachments and their formats
        • Media and hardware issues
    12. When is an email a record?
      • When statutorily defined
      • When it documents a business transaction
      • When it supports a business decision
      • When the attachment
      • is a record
      • When it is the only written
      • record of something
    13. EMAIL MANAGEMENT TODAY
    14. Common email mgmt approaches
      • Do nothing
      • Let users do what they want
      • Keep everything forever
    15. Email management through quotas
      • Used to limit the storage space in each user’s mailbox
        • Example: Users limited to 125 MB total storage
      • Or used to delete email automatically after certain period of time
        • Example: All messages in the inbox deleted after 90 days
    16. Mailbox quota issues
      • Users often try to circumvent quotas
        • Save messages to .PST, .NSF files
        • Move messages out of mailbox
        • Forward messages to personal accounts
        • Delete messages by size rather than importance
      • All users may not be subject to quotas
    17. Email management is NOT:
      • Saving all email messages forever
      • Saving all email messages in the messaging application
      • Setting mailbox time limits
      • Setting mailbox size limits
      • Declaring “email” as a record
      • series
        • Or as simply “correspondence”
      • Doing nothing
    18. Email management defined
      • According to AIIM, The ECM Association, the essence of email management is that
      • “ As the de facto standard for business communication, removing emails from the server and saving them to a repository isn't enough. Email must be classified, stored, and destroyed consistent with business standards-just as any other document or record.”
    19. General principles
      • It’s a medium, not an action
      • It should not be used for everything
      • It should be kept as long as needed – and no longer
    20. Conclusion
      • We have to manage messaging technologies better
      • Start with policies and procedures
      • Technology can help
      • Communicate, communicate, communicate
      • Enforce the program
    21. Questions?
    22. Session 2: Capturing and Classifying Email Messages
    23. CAPTURING MESSAGES
    24. Capturing email records
      • Capture messages that have value
      • Not everything needs to be captured
      • Keep them according to
      • records program
      • Remember that others may
      • have copies
    25. Capturing email messages
      • May need to capture….
        • Messages themselves
        • Read receipts
        • Bounced messages
        • Attachments
      • All of these could be records
      • Even if they are not records
      • they must be managed
    26. Other information objects
      • Many also need to capture….
      • Calendar items and appointments
      • Task items
      • Notes
      • Contacts
    27. Cost of capturing everything
      • Cost of storage
      • Cost to find messages when needed
      • Cost to manage storage and backups
      • Cost to restore messages
      • Cost of discovery later
        • Risk of inadvertent disclosure
    28. Where to find email on the client
      • In the Inbox
      • In personal folders in the Inbox
      • In Sent folder
      • In Deleted folder
      • In the Junk folder
      • As individual messages
      • on the PC
      • In .PST or .NSF files
    29. Where to find email on the server
      • In the email server itself
      • In an email archiving application
      • In an ECM or ERM system
      • On backup or archival media
      • On the J: drive
      • In other peoples’ email accounts
    30. Other email storage locations
      • Printed
      • On removable storage devices
      • On home PCs and laptops
      • On PDAs and smart phones
      • In home or personal email accounts
      • In commercial web-based email accounts
      • Outside the organization
    31. Email capture decision flow Source: AIIM
    32. Who captures the message?
      • YOU have to capture an email:
        • You receive from outside the organization
        • You send, either internally or to someone outside the organization
      • Designate someone to
      • capture messages sent to groups/lists
    33. Capturing attachments
      • Attachments can be any type of file format
      • Attachments can be quite large
      • Attachments can be records themselves
    34. Capturing attachments cont’d
      • Most email management solutions can capture attachments
        • As part of the message
        • Separate from message but linked
        • Separate and not linked
      • Attachments must be managed appropriately
    35. Capturing metadata
      • Determine requirements for metadata capture
        • Mandatory vs. desirable
      • Determine whether fields
      • should be fixed or editable
      • Make it easy for the users!
    36. Emails that are not captured
      • Transitory messages that are not timely
      • Personal messages unrelated to business
      • “ Me-too” messages
      • Messages already captured by someone else
    37. Emails that are not captured
      • Messages that are not records and not supporting documentation can be deleted
      • Delete manually
        • Assumes users will do it
      • Delete automatically
        • By mailbox age
        • By mailbox size
    38. CLASSIFYING MESSAGES
    39. Classifying messages
      • Group messages according to some property
        • By sender/recipient
        • By topic
        • By date
      • Many different approaches to classification
    40. Benefits of classification
      • Providing linkages between individual records which accumulate to provide a continuous record of activity
      • Ensuring records are named in a consistent manner over time
      • Assisting in the retrieval of all records relating to a particular function or activity
      • Determining security protection and access appropriate for sets of records
    41. Benefits of classification cont’d
      • Allocating user permissions for access to, or action on, particular groups of records
      • Distributing responsibility for management of particular sets of records
      • Distributing records for action
      • Determining appropriate retention periods and disposition actions for records
      • Source: ISO 15489
    42. Classification structures
      • Automatic categorization
      • User-defined categories
      • Departmental- or process-defined categories
      • Enterprise taxonomy
      • Retention schedule
      • Roughly in order from least to most structure
    43. Classification approaches
      • Manually, into folders
      • Manually, using tags
      • Automatically, using rules
        • Client-side
        • Server-side
    44. Questions?
    45. Session 3: Managing Your Email – By Managing Less of It!
    46. THE TECHNIQUES
      • Reducing email usage pt 1:
    47. Common inbox assumptions
      • All email is important
      • All email requires an immediate response
      • All email should be kept indefinitely
    48. General principles
      • Email management is part of time management
      • Email should not be used for everything
      • Email should be kept as long as needed – and then gotten rid of
    49. Inbox management model
      • Consider turning off alerts for incoming messages
      • Set up rules for “important” vs. routine messages
      • Make rules about which messages have alerts
      • Define specific times to check email
    50. Inbox management cont’d
      • Try to touch each message only once
        • Respond to it immediately
        • Respond to it later
        • Declare it as a record
        • Archive it for reference
        • Delete it
    51. Reducing received emails
      • Lots of email traffic is stuff we ask for!
        • “ Bacn”
      • Some is internal, but unnecessary
        • “ Colleague spam”
      • Ask others not to send it if you don’t need it
    52. Reducing sent emails
      • Do you really have to reply?
      • Don’t send “Me too” messages
      • Use other tools
      • for collaboration
      • About staying
      • “ off the record”…
    53. Cc: and Bcc:
      • Can be useful, but often overused
      • Perceived to provide accountability
      • Better practice: use them only when really needed
        • Especially BCC: as these are harder to track
    54. Effective email usage – addressees
      • Verify addressee(s)
      • When replying, reply only to those who need a response
        • Remove those who don’t
        • Watch responses to groups, lists
        • Reply-to vs. reply-all
    55. Effective email usage – subject line
      • Use a subject line
      • Use correct subject line for topic being discussed
      • Use subject lines that are informative
    56. Effective email usage – subject line
      • Identify whether response is required
      • Consider using subject line as content
      • Don’t declare privilege
    57. Effective email usage - body
      • Use professional tone in messages
      • Threading: Message vs. response
      • Don’t write essays where notes will do
    58. Effective email usage - attachments
      • Consider the file size of the attachment to be sent
      • Consider the file type to be sent
        • Security filtering
        • Multimedia formats
    59. Effective email usage - attachments
      • Can the recipient receive
      • attachments?
      • Send attachments only to users that truly need them
      • Send links instead of attachments
    60. THE TOOLS
      • Reducing email usage pt 2:
    61. Alternatives to email
      • Email isn’t the best tool to collaborate
      • Other more effective tools available
        • Instant messaging
        • Blogs
        • RSS feeds
        • Wikis
      • Using these tools can reduce email usage and increase productivity
    62. What is instant messaging?
      • Communication between users
      • in real time over the Internet
      • Most often one-to-one; some
      • clients support group chat
      • Indicate presence and status
      • Send and receive messages
      • Manage contacts (“buddy lists”)
    63. Instant messaging vs. email
      • Many unnecessary emails are sent
        • “ Did you get that file I sent?”
        • “ What’s for lunch?”
      • IM can be used instead
        • Targeted communications rather than “colleage spam”
        • For transitory or ephemeral communications
        • To indicate presence status
        • Where real time responses required
    64. What is a blog?
      • Simple web publishing platform
      • Started as online diaries
      • Users create posts
      • Posts listed newest at the top
      • Often used as lightweight
      • content mgmt system
    65. Blogs vs. email
      • Use blogs instead of email to send one-way communications
        • Project updates
        • Meeting announcements
        • Availability of new resources
    66. What is an RSS feed?
      • Specially formatted XML file
      • Used to send information from a website
      • Users subscribe to the
      • RSS feed with a reader
      • Changes are pushed out
      • to the user automatically
    67. RSS feeds vs. email
      • Blogs and wikis support RSS
      • Instead of sending email blasts, post updates to a blog
      • Updates show up in the reader
      • No updates, no need to send
      • Users can get updates when convenient
    68. What is a wiki?
      • Collaborative website
        • Wikipedia: 2,100,000+ articles
      • Users create and edit articles
      • Changes tracked automatically
    69. Wikis vs. email
      • Create an article for the document
      • Give users access to document
      • Users make changes directly
      • Users leave questions, comments
      • Editor oversees, does cleanup
      • Document published at the end
      • of the process
    70. Summary
      • Everyone is swamped with email
      • There are things we can do to reduce the amount of email we send and receive
      • Less email means less to manage
      • More effective use of email helps, too
    71. Questions?
    72. Session 4: Email Management Technologies
    73. Technologies for managing email
      • Email messaging applications
      • Print & file
      • Backup tapes
      • Email management applications
      • ECRM solutions
      • Outsourced email solutions
    74. Messaging system
      • Not built to store massive amounts of messages
        • And attachments
        • And manage as records
      • Difficult to search across
      • inboxes
        • Discovery, auditing
    75. Print & file
      • Common approach
      • Challenges:
        • Loss of metadata
        • Attachments
        • Typical threaded email
        • message
        • Volume to print and to file
        • Authenticity (phishing)
    76. Backup tapes
      • Archival vs. backup
      • Backups store data, not files or messages
      • Multiple copies of data
      • Readability of older tapes
        • Format, media, hardware
    77. Email management applications
      • Move messages out of the messaging application
      • Typically use a rules engine
      • May provide simple retention management
      • Single instance storage
      • Many different capabilities available
    78. Email management technologies
      • Email archiving
      • Personal archive file management
      • Email encryption and digital signatures
      • Email compliance
      • Email discovery
      • Email security
      • Policy management
    79. ECRM solutions
      • Most systems support email management
      • May run at server or client
      • Many support single-instance storage
      • May allow declaration, management of messages as records
      • Varying support for attachment management, metadata management
    80. Implementation models
      • The solutions listed earlier use a number of different implementation models
        • Appliance
        • Application server
        • Hosted
        • Client/plug-in
      • Some providers offer several implementation models
    81. Outsourced solutions
      • Let someone else manage it!
        • Microsoft Exchange Hosted Services
        • Gmail, Yahoo, Hotmail
        • Many smaller/specialty providers
      • Security and privacy considerations
      • Vendor reliability and
      • stability issues
      • Discovery issues
    82. .PST and .NSF Files
      • Personal archive files
      • Used to store messages locally on PCs
      • .PST files present a number of issues
        • Lack of backup
        • Multiple .PST files!
        • Difficult to share, may have passwords
        • Inefficient storage
    83. Managing .PST and .NSF Files
      • Don’t allow them
      • Require them to be stored on a networked location that can be backed up
      • Use technology to ingest, de-duplicate, index, and manage messages in them
        • Or index them in place
    84. Email preservation issues
      • Format of information
        • HTML, RTF, text
      • Format of message
        • .msg, .eml, .txt, others
      • Format of attachment(s)
      • Format of backup
      • Format of archive
      • Media and hardware
    85. Selecting the right solution
      • Determine organizational requirements
      • Determine what is in place
      • Determine what technology is needed to address the gap
      • Research available solutions based on architecture, deployment model, pricing, and capabilities
    86. Questions?
    87. Session 5: Creating an Effective Email Policy
    88. ELEMENTS OF AN EMAIL POLICY
    89. Email policy
      • Critical requirement for effective
      • governance
      • Provides broad policy statements
      • Should be included in broader communications or IT policy
      • Lots of references and
      • examples available
    90. Email policy elements
      • Every organization’s email policy will be different
        • Public vs. private sector
        • Regulatory requirements, both horizontal and vertical
      • There are some common areas that should be addressed
    91. Policy elements
      • Purpose
      • Scope
      • Definitions
      • Policy statements
      • Procedures
      • Responsibilities
      • References
    92. Purpose and scope
      • This policy has three purposes:
      • Establish definitions relevant to the email management program
      • Describe usage policies relating to email
      • Describe security and technology policies relating to email
      • Scope: This policy is applicable to the entire enterprise.
    93. Definitions
      • Uncommon terms
      • Common terms used in an uncommon fashion
      • Acronyms and abbreviations
    94. Acceptable usage
      • Most common element of email policies today
      • Typically addresses things NOT to do:
        • Obscene language or sexual content
        • Jokes, chain letters, business solicitation
        • Racial, ethnic, religious, or other slurs
      • May address signature blocks
        • Standardization, URLs, pictures
    95. Effective usage
      • Guidance on writing emails
        • Wording and punctuation
        • Spell check and grammar check
        • Effective subject lines
      • Guidance on email etiquette
      • Guidance on addressees
    96. Personal usage
      • Whether personal usage is allowed
      • Any limitations to personal usage
      • Separation of personal and business usage within individual messages
      • Personal email account access
    97. Ownership and stewardship
      • Whether email is considered to be owned by the organization
      • Responsibility for stewardship of messages, both sent and received
      • Privacy and monitoring
      • Third-party access
    98. Retention and disposition
      • Email is a medium, not a record type or series
      • Email messages can be records
        • Subject to open records/FOIA, discovery, etc.
      • Other information objects can be records
        • Calendars
        • Read receipts/bounces
    99. Legal issues
      • Email can be subject to discovery
      • Assigns responsibility for communicating legal holds
      • Describes whether or not email disclaimers will be used and how
      • May outline privilege issues
    100. Encryption and digital signatures
      • Outlines whether encryption is allowed
        • What approaches available for encryption
      • Whether digital signatures are allowed
        • What approaches to use
    101. Mobile and remote email
      • Most often found as part of general policies for remote workers
      • Requirements for mobile
      • devices
      • Requirements for web-based
      • access
      • Synchronization and
      • login requirements
    102. Archival
      • Addresses whether email will be archived
      • Addresses whether personal archives will be allowed
      • May address backups – but backups are not archives
    103. Security
      • Attachment limitations
        • Whether they can be
        • sent at all
        • Size limitations
        • Content type limitations
      • Attachments vs. links
      • Content filtering
      • Encryption and DRM
    104. Procedures
      • Detailed instructions for complying with policies
      • Each of the policy statements will have one or more procedures
      • May be specific to process, business unit, jurisdiction, application
    105. Responsibilities
      • Responsibilities for policy development and maintenance
      • Responsibilities for compliance with policy
        • Managers
        • Users
        • Specialist staff
    106. References
      • List any references used to develop the policy
        • Internal strategic documents
        • Records program governance instruments
        • Publications
    107. DEVELOPING THE EMAIL POLICY
    108. The policy framework
      • Approach to developing and implementing a policy
      • Ensures that policy development is consistent with organizational goals
      • Ensures that policy meets legal and regulatory requirements
    109. 1. Get management support
      • Policy development requires time and energy from users and stakeholders
      • So does policy implementation
      • Ongoing compliance will require
      • auditing and communication
      • None of this happens without management support
    110. 2. Identify stakeholders
      • Policy should address the entire enterprise
      • Stakeholders should include:
        • Business unit managers
        • End users
        • Legal, RM, IT
        • External customers and partners
    111. 3. Conduct the research
      • Legal research
      • Organizational research
      • Public research
        • Standards and guidelines
        • Benchmarking
      • Consult with similar
      • organizations
      • Analyze the results
    112. 4. Draft the policy
      • Collaborative and iterative process
      • There are a number of resources available to provide an email policy framework
      • These are starting points
      • and need to be customized
      • for your requirements
    113. 5. Review the policy
      • Review by legal, HR, users
      • Ensures it is valid
      • Ensures it will work within existing organizational culture
      • Change management
    114. 6. Approve the policy
      • Policy is reviewed by business managers, senior management
      • Complete revisions as necessary
      • Approve the policy
    115. 7. Implement the policy
      • Communication
      • Training
      • Auditing
    116. Questions?
    117. Additional resources
      • See the accompanying handout for lots of books, websites, and blogs
      • Read ARMA’s Information Management Journal and AIIM E-DOC Magazine
      • Consider the AIIM Email Management Certificate Program
    118. For more information
      • Jesse Wilkins
      • emm m , ecm m , erm m , CDIA+, LIT, edp, ICP
      • Principal Consultant
      • Access Sciences Corporation
      • [email_address]
      • (303) 574-1455 direct

    + Jesse Wilkins, CRMJesse Wilkins, CRM, 11 months ago

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