Web 2.0 Tools<br />Jesse Wilkins, CRM<br />May 18, 2011<br />
Blog This!<br />All A-Twitter About Microblogging<br />Wiki-Wiki<br />Office 2.0<br />Social Sharing<br />Social Networkin...
Blog this!<br />
Blogs<br />
Started as online diaries<br />Today used more as lightweight CMS<br />Hides complexity of Web publishing<br />Generally a...
Internal announcements<br />External announcements and press releases<br />Project documentation<br />Knowledge management...
Provide project updates<br />
Provide organizational updates<br />
Twitter in 140 characters or less<br />
“It is part text messaging and part blogging, with the ability to update on your cell phone or computer, but constrained t...
Through the website<br />Via text/SMS<br />Via desktop clients<br />Via web-based clients<br />Via email and IM<br />Via c...
Announcements<br />
Links to resources<br />
Announcements<br />Meeting scheduling<br />Insider commentary from <br />	e.g. conferences<br />Sharing links to <br />	ot...
Brand monitoring and<br />	competitive intelligence<br />Broadcast communications<br />Request/provide feedback<br />Virtu...
Wiki-wiki<br />
Collaborative website<br />Organized as linked articles<br />Hides complexity of HTML from users<br />Easy to add and link...
Wikis<br />19<br />
Source: Stewart Mader, www.ikiw.org<br />How do you use a wiki?<br />
Create agenda and minutes<br />
There are plenty of ways to<br />commit career suicide; <br />wikis are just the newest one. <br />-- Eric M. Johnson<br /...
Office 2.0<br />
Web-based office productivity tools<br />Some lightweight, some more fully featured<br />Documents stored “in the cloud”<b...
Many different applications available<br />Fully-featured to fairly narrow<br />Generally compatible with common Office fu...
Collaborative authoring<br />Lightweight document sharing<br />Cheaper alternative to Office for non-power-users<br />Use ...
Social sharing<br />
Services dedicated to sharing particular types of information<br />Often allow subscription to a particular user or keywor...
Social sharing<br />
Use cases: social sharing<br />
Use cases: social sharing<br />
Use cases: social sharing<br />
Social networking<br />
Social Networking<br />Social Networking<br />
Keep in touch<br />
Network and announce events<br />
Share information<br />
Find your next job<br />
Respond to crises<br />
Jesse Wilkins, CRM, CDIA+<br />Director, Systems of Engagement<br />AIIM International<br />		+1 (303) 574-0749 direct<br ...
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20110518-2 ARMA Central Iowa Tools

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This session at the ARMA Central Iowa Spring Seminar introduced the various classes of social business tools including blogs, Twitter, wikis, social sharing, and social networking.

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  • Not just Twitter, but since it is by far the most successful at this point the examples for the first two sections will largely focus on it.
  • Wikipedia: 3 million+ articles in EnglishMore than 13 million in 264 languagesWiktionary:1,306,000+ definitions in EnglishWikiQuote: 16,900+ quotationsWikitravel: 22,000+ destination guidesLyricwiki: 879,000+ song lyrics!
  • Wikis are another really common example of Web 2.0 tools. Whereas blogs are designed for one-way broadcast-type communications, wikis are genuinely collaborative tools. The most well-known example of this is Wikipedia, the encyclopedia that anyone can edit. As I noted earlier Wikipedia includes more than 13 million articles in 260+ languages. Compare this with the EncyclopediaBrittanica, which includes some 65,000 articles in its 35-volume set. Wikis make it easy to collaborate on a particular document or deliverable – click Edit, make your changes, click Save or Publish. Changes are tracked to the individual character level, and for private wikis, can be integrated into your Active Directory or identity infrastructure so as to prohibit anonymous changes.
  • Quoted in the New York Times, Aug 4, 2008
  • The next set of tools is sometimes referred to as “Office 2.0”. These are web-based office productivity suites such as Google Docs &amp; Spreadsheets, Thinkfree, and as you see here, Zoho. There are many different applications available, ranging from fairly narrow and simple capabilities to fully-featured solutions (as you can see). Related data is stored “in the cloud”, making it accessible from any machine and making it easier to share and collaborate with others. This is a rich and robust market at the moment, such that even Microsoft has moved in this direction with its Office Live offerings.
  • Here is a screenshot of YouTube. You can see some of the social aspects of Youtube here, including ratings; the ability to mark it as a favorite; the ability to subscribe to updates either of the video or by the author; and the ability to share a video in a number of ways including sending a link or embedding it directly in another web application such as a blog or Facebook. Users can also comment on individual videos via text or by posting video responses. Most of the other social sharing tools offer similar capabilities.
  • Social sharing tools, as the name suggests, are tools useful for sharing particular types of content. The most well-known ones include YouTube, for sharing video; Flickr, for sharing photographs; Delicious, for sharing bookmarks; Box.net, for sharing files; and Slideshare, for sharing presentations and other documents. I will be posting this presentation to my Slideshare account later this week. Here is a screenshot of YouTube. You can see some of the social aspects of Youtube here, including ratings; the ability to mark it as a favorite; the ability to subscribe to updates either of the video or by the author; and the ability to share a video in a number of ways including sending a link or embedding it directly in another web application such as a blog or Facebook. Users can also comment on individual videos via text or by posting video responses. Most of the other social sharing tools offer similar capabilities. [twitter]Screenshot of YouTube as example of social sharing tool. Others include Box.net, Slideshare, Delicious, and Flickr.[/twitter]
  • This is delicious, which is used to share all kinds of bookmarks. It’s great for accessing your bookmarks from another computer such as an internet kiosk, but it’s even more valuable as a filter. As you see here, you can see bookmarks related to a particular topic and how many times it’s been bookmarked, which is one way to gauge its value to others. You can also post a link to your delicious page and others can access your bookmarks directly.
  • And finally, we come to social networking. This term describes sites that allow users to interact with other users. Individual users can update their status, add contacts, publish photos and blogs, share links, and do many other activities. Common examples of these include Facebook, which claims more than 400 million users world-wide; LinkedIn; Myspace; and any number of custom social networks. Here is ARMA’s custom social network, iConference. It’s built on top of the Ning engine, which supports more than 1.8 million social networks and adds more than 4,000 new networks every day. You can see here it supports photo sharing, event announcements and planning, blogs, and a forum. iConference has groups set up for specific topics including education, government, and energy. The forum also has a special area set up to ask questions of the 2010 candidates for the Board of Directors.
  • And Myspace….
  • It’s LinkedIn (and other websites like it, like Plaxo)….
  • Classmates.com to keep up with your high school or college classmates…
  • Keep in touch with remote offices, colleagues, and even familyNetworking - personal, professional, career
  • Learn new things. Lots of what folks post day-in and day-out is trivial. Then again, so is the RECMGMT-L listserv – and yet how many of you are on that and swear by the value you receive from it?
  • 80% of companies use social media for recruitment – 95% use LinkedIn. And every recruiter and HR manager does due diligence on candidates using Google – and the top links for many are their profiles on LinkedIn, Facebook, etc.
  • Because information can be easily augmented with photos, videos, and links
  • [twitter]These slides will be posted shortly to: http://www.slideshare.net/jessewilkins8511.[/twitter]
  • 20110518-2 ARMA Central Iowa Tools

    1. 1. Web 2.0 Tools<br />Jesse Wilkins, CRM<br />May 18, 2011<br />
    2. 2. Blog This!<br />All A-Twitter About Microblogging<br />Wiki-Wiki<br />Office 2.0<br />Social Sharing<br />Social Networking<br />Agenda<br />
    3. 3. Blog this!<br />
    4. 4. Blogs<br />
    5. 5. Started as online diaries<br />Today used more as lightweight CMS<br />Hides complexity of Web publishing<br />Generally arranged in chronological order, most recent at top<br />What’s a blog?<br />5<br />
    6. 6. Internal announcements<br />External announcements and press releases<br />Project documentation<br />Knowledge management<br />Any broadcast-type communications<br />Blog use cases<br />
    7. 7. Provide project updates<br />
    8. 8. Provide organizational updates<br />
    9. 9. Twitter in 140 characters or less<br />
    10. 10. “It is part text messaging and part blogging, with the ability to update on your cell phone or computer, but constrained to 140 characters.”<br /> -- Ari Herzog, Ariwriter.com<br />Defining microblogging<br />10<br />
    11. 11.
    12. 12. Through the website<br />Via text/SMS<br />Via desktop clients<br />Via web-based clients<br />Via email and IM<br />Via cell phone clients<br />Ways to send updates<br />12<br />
    13. 13. Announcements<br />
    14. 14. Links to resources<br />
    15. 15. Announcements<br />Meeting scheduling<br />Insider commentary from <br /> e.g. conferences<br />Sharing links to <br /> other resources<br />Use cases for microblogging<br />15<br />
    16. 16. Brand monitoring and<br /> competitive intelligence<br />Broadcast communications<br />Request/provide feedback<br />Virtual water cooler<br />Use cases for microblogging<br />16<br />
    17. 17. Wiki-wiki<br />
    18. 18. Collaborative website<br />Organized as linked articles<br />Hides complexity of HTML from users<br />Easy to add and link articles<br />Easy to correct mistakes<br />Wiki-wiki<br />18<br />
    19. 19. Wikis<br />19<br />
    20. 20. Source: Stewart Mader, www.ikiw.org<br />How do you use a wiki?<br />
    21. 21. Create agenda and minutes<br />
    22. 22. There are plenty of ways to<br />commit career suicide; <br />wikis are just the newest one. <br />-- Eric M. Johnson<br />State Department<br />Office of eDiplomacy<br />
    23. 23. Office 2.0<br />
    24. 24. Web-based office productivity tools<br />Some lightweight, some more fully featured<br />Documents stored “in the cloud”<br />Easy to share and collaborate<br />Compatible with MS Office<br />Office 2.0<br />
    25. 25. Many different applications available<br />Fully-featured to fairly narrow<br />Generally compatible with common Office functionality<br />May default to private or public<br />Web-based office suites<br />Office 2.0<br />
    26. 26. Collaborative authoring<br />Lightweight document sharing<br />Cheaper alternative to Office for non-power-users<br />Use cases for Office 2.0<br />
    27. 27. Social sharing<br />
    28. 28. Services dedicated to sharing particular types of information<br />Often allow subscription to a particular user or keyword<br />Often allow rating and adding to favorites<br />Easy to link to and embed in other websites<br />What is social sharing?<br />
    29. 29. Social sharing<br />
    30. 30. Use cases: social sharing<br />
    31. 31. Use cases: social sharing<br />
    32. 32. Use cases: social sharing<br />
    33. 33. Social networking<br />
    34. 34. Social Networking<br />Social Networking<br />
    35. 35.
    36. 36.
    37. 37.
    38. 38. Keep in touch<br />
    39. 39. Network and announce events<br />
    40. 40. Share information<br />
    41. 41. Find your next job<br />
    42. 42. Respond to crises<br />
    43. 43. Jesse Wilkins, CRM, CDIA+<br />Director, Systems of Engagement<br />AIIM International<br /> +1 (303) 574-0749 direct<br /> jwilkins@aiim.org <br /> http://www.twitter.com/jessewilkins<br /> http://www.linkedin.com/in/jessewilkins<br /> http://www.facebook.com/jessewilkins<br /> http://www.slideshare.net/jessewilkins<br />For more information<br />
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