How to Stop a Snowball <ul><li>The Social Networking Phenomena </li></ul><ul><li>by Jesse Stay, The “Social” Geek </li></ul>
The Snowball
Social Networking <ul><li>Profile </li></ul><ul><li>Friends </li></ul><ul><li>Interaction </li></ul>
Why is Social Networking Important?
Types of Social Networks <ul><li>The Social Networking Community </li></ul>
 
Amazon.com  & Second Life & Second Life
Types of Social Networks <ul><li>Microblogging </li></ul>
 
Types of Social Networks <ul><li>OpenMicroblogging </li></ul>
Types of Social Networks <ul><li>Agreggation </li></ul>
Types of Social Networks <ul><li>Mobile </li></ul>
 
Issues <ul><li>Security </li></ul>
Issues <ul><li>Security </li></ul><ul><li>Trademark/IP </li></ul>
Issues <ul><li>Security </li></ul><ul><li>Trademark/IP </li></ul><ul><li>Privacy </li></ul>
Issues <ul><li>Security </li></ul><ul><li>Trademark/IP </li></ul><ul><li>Privacy </li></ul><ul><li>Reputation/PR </li></ul>
@ExxonMobileCorp
Santa Rosa Bank & Facebook, Coca Cola
Solutions <ul><li>Enterprise Microblogging </li></ul>
Zipfo
Yammer
SocialCast
Solutions <ul><li>Enterprise Microblogging </li></ul><ul><li>Open Source </li></ul>
Open Source <ul><li>BuddyPress </li></ul><ul><li>Wikis </li></ul><ul><li>Laconi.ca </li></ul><ul><li>Pligg </li></ul><ul><...
Solutions <ul><li>Enterprise Microblogging </li></ul><ul><li>Open Source </li></ul><ul><li>APIs </li></ul>
APIs <ul><li>Facebook Connect </li></ul><ul><li>Google FriendConnect </li></ul>
Solutions <ul><li>Enterprise Microblogging </li></ul><ul><li>Open Source </li></ul><ul><li>APIs </li></ul><ul><li>Tracking...
There Really Aren’t Many Good COTs Solutions!
The CIA’s in-House Solution
Social Networking Policy and Rules are Key
The Power of the Small Community
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How to Stop a Snowball - Using Social Media in the Enterprise

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Jesse Stay, The \"Social\" Geek, presents the issues that Social Media presents in the Enterprise, and methods CIOs and other staff can use to accept this new phenomena sweeping the web. How do you stop a snowball? You don\'t - you guide it.

Presentation given first for the Dallas Area Chamber of Commerce CIO Symposium

Published in: Technology, Business
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Transcript of "How to Stop a Snowball - Using Social Media in the Enterprise"

  1. 1. How to Stop a Snowball <ul><li>The Social Networking Phenomena </li></ul><ul><li>by Jesse Stay, The “Social” Geek </li></ul>
  2. 2. The Snowball
  3. 3. Social Networking <ul><li>Profile </li></ul><ul><li>Friends </li></ul><ul><li>Interaction </li></ul>
  4. 4. Why is Social Networking Important?
  5. 5. Types of Social Networks <ul><li>The Social Networking Community </li></ul>
  6. 7. Amazon.com & Second Life & Second Life
  7. 8. Types of Social Networks <ul><li>Microblogging </li></ul>
  8. 10. Types of Social Networks <ul><li>OpenMicroblogging </li></ul>
  9. 11. Types of Social Networks <ul><li>Agreggation </li></ul>
  10. 12. Types of Social Networks <ul><li>Mobile </li></ul>
  11. 14. Issues <ul><li>Security </li></ul>
  12. 15. Issues <ul><li>Security </li></ul><ul><li>Trademark/IP </li></ul>
  13. 16. Issues <ul><li>Security </li></ul><ul><li>Trademark/IP </li></ul><ul><li>Privacy </li></ul>
  14. 17. Issues <ul><li>Security </li></ul><ul><li>Trademark/IP </li></ul><ul><li>Privacy </li></ul><ul><li>Reputation/PR </li></ul>
  15. 18. @ExxonMobileCorp
  16. 19. Santa Rosa Bank & Facebook, Coca Cola
  17. 20. Solutions <ul><li>Enterprise Microblogging </li></ul>
  18. 21. Zipfo
  19. 22. Yammer
  20. 23. SocialCast
  21. 24. Solutions <ul><li>Enterprise Microblogging </li></ul><ul><li>Open Source </li></ul>
  22. 25. Open Source <ul><li>BuddyPress </li></ul><ul><li>Wikis </li></ul><ul><li>Laconi.ca </li></ul><ul><li>Pligg </li></ul><ul><li>Prologue </li></ul>
  23. 26. Solutions <ul><li>Enterprise Microblogging </li></ul><ul><li>Open Source </li></ul><ul><li>APIs </li></ul>
  24. 27. APIs <ul><li>Facebook Connect </li></ul><ul><li>Google FriendConnect </li></ul>
  25. 28. Solutions <ul><li>Enterprise Microblogging </li></ul><ul><li>Open Source </li></ul><ul><li>APIs </li></ul><ul><li>Tracking </li></ul>
  26. 29. There Really Aren’t Many Good COTs Solutions!
  27. 30. The CIA’s in-House Solution
  28. 31. Social Networking Policy and Rules are Key
  29. 32. The Power of the Small Community

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