How to Stop a Snowball - Using Social Media in the Enterprise

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Jesse Stay, The \"Social\" Geek, presents the issues that Social Media presents in the Enterprise, and methods CIOs and other staff can use to accept this new phenomena sweeping the web. How do you stop a snowball? You don\'t - you guide it.

Presentation given first for the Dallas Area Chamber of Commerce CIO Symposium

Published in: Technology, Business
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How to Stop a Snowball - Using Social Media in the Enterprise

  1. How to Stop a Snowball <ul><li>The Social Networking Phenomena </li></ul><ul><li>by Jesse Stay, The “Social” Geek </li></ul>
  2. The Snowball
  3. Social Networking <ul><li>Profile </li></ul><ul><li>Friends </li></ul><ul><li>Interaction </li></ul>
  4. Why is Social Networking Important?
  5. Types of Social Networks <ul><li>The Social Networking Community </li></ul>
  6.  
  7. Amazon.com & Second Life & Second Life
  8. Types of Social Networks <ul><li>Microblogging </li></ul>
  9.  
  10. Types of Social Networks <ul><li>OpenMicroblogging </li></ul>
  11. Types of Social Networks <ul><li>Agreggation </li></ul>
  12. Types of Social Networks <ul><li>Mobile </li></ul>
  13.  
  14. Issues <ul><li>Security </li></ul>
  15. Issues <ul><li>Security </li></ul><ul><li>Trademark/IP </li></ul>
  16. Issues <ul><li>Security </li></ul><ul><li>Trademark/IP </li></ul><ul><li>Privacy </li></ul>
  17. Issues <ul><li>Security </li></ul><ul><li>Trademark/IP </li></ul><ul><li>Privacy </li></ul><ul><li>Reputation/PR </li></ul>
  18. @ExxonMobileCorp
  19. Santa Rosa Bank & Facebook, Coca Cola
  20. Solutions <ul><li>Enterprise Microblogging </li></ul>
  21. Zipfo
  22. Yammer
  23. SocialCast
  24. Solutions <ul><li>Enterprise Microblogging </li></ul><ul><li>Open Source </li></ul>
  25. Open Source <ul><li>BuddyPress </li></ul><ul><li>Wikis </li></ul><ul><li>Laconi.ca </li></ul><ul><li>Pligg </li></ul><ul><li>Prologue </li></ul>
  26. Solutions <ul><li>Enterprise Microblogging </li></ul><ul><li>Open Source </li></ul><ul><li>APIs </li></ul>
  27. APIs <ul><li>Facebook Connect </li></ul><ul><li>Google FriendConnect </li></ul>
  28. Solutions <ul><li>Enterprise Microblogging </li></ul><ul><li>Open Source </li></ul><ul><li>APIs </li></ul><ul><li>Tracking </li></ul>
  29. There Really Aren’t Many Good COTs Solutions!
  30. The CIA’s in-House Solution
  31. Social Networking Policy and Rules are Key
  32. The Power of the Small Community

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