10 Tips for Creating Business Value From Facebook

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    10 Tips for Creating Business Value From Facebook - Presentation Transcript

    1. 10 TIPS FOR CREATING BUSINESS VALUE FROM Jesse Stay Co-Author, “I’m on Facebook--Now What???” CEO, SocialToo.com
    2. WHAT IS FACEBOOK? Mark Zuckerberg, Founder
    3. WHY FACEBOOK?
    4. WHY FACEBOOK? • Over 200,000,000 Active Users • Over half of those login at least once daily • More than 2/3 are outside college • Fastest demographic: 35 and older • More than 4 billion minutes spent each day • More than 30,000,000 users update status at least once daily
    5. WHY FACEBOOK? • User Profiling • Targeted Advertising • Community and Collaboration • Networking
    6. 10 TIPS
    7. TIP #1 Build Your Profile
    8. BUILD YOUR PROFILE • ProvideContent Your friends will want to read and discuss • Take Advantage of Friends Lists and Privacy Settings • Besure people can get in touch • Find Applications that provide value
    9. TIP #2 Build Your Network
    10. BUILD YOUR NETWORK • Accept all friend requests • Find influentials and people with voice • Provide value to your network • Provide reason for why you want to follow • Friends Lists
    11. TIP #3 Build Your Brand
    12. BUILD YOUR BRAND • Create a Facebook Page • Customize that Page • Update Often, provide value • Encourage Discussion, read Discussion daily • Hire a Developer!
    13. US WEEKLY
    14. TARGET
    15. BRITNEY SPEARS
    16. CHICK FIL A
    17. TIP #4 Build Your Community
    18. BUILD YOUR COMMUNITY • Create Discussion! • Fan Photos and Videos • Contests • Coupons
    19. TIP #5 Build Your Reach
    20. BUILD YOUR REACH • Facebook Advertising • Keep users on Facebook - Fish where the Fish are! • Videos, Photos, Good Content • Consider an Application
    21. TIP #6 Build Your Business Plan
    22. BUILD YOUR BUSINESS PLAN • Users don’t like to leave Facebook • Analytics - you can track everything! • Consider an Application • Facebook Connect
    23. TIP #7 Build Your Application
    24. BUILD YOUR APPLICATION • Keepin mind Facebook’s audience • Catchy and Personal • Consider writing for a Facebook Page • Know your Integration points
    25. TIP #8 Build Your Website
    26. BUILD YOUR WEBSITE • Facebook Connect • Know your integration points • Build alongside a Facebook app where possible • Use for your login and registration
    27. TIP #9 Build Your Knowledge
    28. BUILD YOUR KNOWLEDGE • Know how many in your audience are on Facebook • When building an application you have more knowledge • Lexicon • Insights for Pages
    29. HTTP://FACEBOOK.COM/LEXICON/NEW
    30. INSIGHTS
    31. TIP #10 Build Your Karma
    32. BUILD YOUR KARMA • Causes • You’rea real person - this is your opportunity to be real! • Real life connections • Findopportunities to solve your audience’s needs
    33. GET OUT AND MEET SOMEONE! JESSE@STAYNALIVE.COM HTTP://STAYNALIVE.COM HTTP://JESSESTAY.SOCIALTOO.COM

    + Jesse StayJesse Stay, 5 months ago

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