10 Tips for Creating Business Value From Facebook

10 TIPS FOR CREATING BUSINESS VALUE FROM Jesse Stay Co-Author, “I’m on Facebook--Now What???” CEO, SocialToo.com

WHAT IS FACEBOOK? Mark Zuckerberg, Founder

WHY FACEBOOK?

WHY FACEBOOK? • Over 200,000,000 Active Users • Over half of those login at least once daily • More than 2/3 are outside college • Fastest demographic: 35 and older • More than 4 billion minutes spent each day • More than 30,000,000 users update status at least once daily

WHY FACEBOOK? • User Proﬁling • Targeted Advertising • Community and Collaboration • Networking

10 TIPS

TIP #1 Build Your Proﬁle

BUILD YOUR PROFILE • ProvideContent Your friends will want to read and discuss • Take Advantage of Friends Lists and Privacy Settings • Besure people can get in touch • Find Applications that provide value

TIP #2 Build Your Network

BUILD YOUR NETWORK • Accept all friend requests • Find inﬂuentials and people with voice • Provide value to your network • Provide reason for why you want to follow • Friends Lists

TIP #3 Build Your Brand

BUILD YOUR BRAND • Create a Facebook Page • Customize that Page • Update Often, provide value • Encourage Discussion, read Discussion daily • Hire a Developer!

US WEEKLY

TARGET

BRITNEY SPEARS

CHICK FIL A

TIP #4 Build Your Community

BUILD YOUR COMMUNITY • Create Discussion! • Fan Photos and Videos • Contests • Coupons

TIP #5 Build Your Reach

BUILD YOUR REACH • Facebook Advertising • Keep users on Facebook - Fish where the Fish are! • Videos, Photos, Good Content • Consider an Application

TIP #6 Build Your Business Plan

BUILD YOUR BUSINESS PLAN • Users don’t like to leave Facebook • Analytics - you can track everything! • Consider an Application • Facebook Connect

TIP #7 Build Your Application

BUILD YOUR APPLICATION • Keepin mind Facebook’s audience • Catchy and Personal • Consider writing for a Facebook Page • Know your Integration points

TIP #8 Build Your Website

BUILD YOUR WEBSITE • Facebook Connect • Know your integration points • Build alongside a Facebook app where possible • Use for your login and registration

TIP #9 Build Your Knowledge

BUILD YOUR KNOWLEDGE • Know how many in your audience are on Facebook • When building an application you have more knowledge • Lexicon • Insights for Pages

HTTP://FACEBOOK.COM/LEXICON/NEW

INSIGHTS

TIP #10 Build Your Karma

BUILD YOUR KARMA • Causes • You’rea real person - this is your opportunity to be real! • Real life connections • Findopportunities to solve your audience’s needs

GET OUT AND MEET SOMEONE! JESSE@STAYNALIVE.COM HTTP://STAYNALIVE.COM HTTP://JESSESTAY.SOCIALTOO.COM

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10 Tips for Creating Business Value From Facebook

by Jesse Stay on Jun 11, 2009

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