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10 Tips for Creating Business Value From Facebook
 

10 Tips for Creating Business Value From Facebook

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Looking to expand your business on Facebook? These are my 10 tips to make your business soar. Contact me if you'd like me to share this in person with your group or organization.

Looking to expand your business on Facebook? These are my 10 tips to make your business soar. Contact me if you'd like me to share this in person with your group or organization.

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10 Tips for Creating Business Value From Facebook 10 Tips for Creating Business Value From Facebook Presentation Transcript

  • 10 TIPS FOR CREATING BUSINESS VALUE FROM Jesse Stay Co-Author, “I’m on Facebook--Now What???” CEO, SocialToo.com
  • WHAT IS FACEBOOK? Mark Zuckerberg, Founder
  • WHY FACEBOOK?
  • WHY FACEBOOK? • Over 200,000,000 Active Users • Over half of those login at least once daily • More than 2/3 are outside college • Fastest demographic: 35 and older • More than 4 billion minutes spent each day • More than 30,000,000 users update status at least once daily
  • WHY FACEBOOK? • User Profiling • Targeted Advertising • Community and Collaboration • Networking
  • 10 TIPS
  • TIP #1 Build Your Profile
  • BUILD YOUR PROFILE • ProvideContent Your friends will want to read and discuss • Take Advantage of Friends Lists and Privacy Settings • Besure people can get in touch • Find Applications that provide value
  • TIP #2 Build Your Network
  • BUILD YOUR NETWORK • Accept all friend requests • Find influentials and people with voice • Provide value to your network • Provide reason for why you want to follow • Friends Lists
  • TIP #3 Build Your Brand
  • BUILD YOUR BRAND • Create a Facebook Page • Customize that Page • Update Often, provide value • Encourage Discussion, read Discussion daily • Hire a Developer!
  • US WEEKLY
  • TARGET
  • BRITNEY SPEARS
  • CHICK FIL A
  • TIP #4 Build Your Community
  • BUILD YOUR COMMUNITY • Create Discussion! • Fan Photos and Videos • Contests • Coupons
  • TIP #5 Build Your Reach
  • BUILD YOUR REACH • Facebook Advertising • Keep users on Facebook - Fish where the Fish are! • Videos, Photos, Good Content • Consider an Application
  • TIP #6 Build Your Business Plan
  • BUILD YOUR BUSINESS PLAN • Users don’t like to leave Facebook • Analytics - you can track everything! • Consider an Application • Facebook Connect
  • TIP #7 Build Your Application
  • BUILD YOUR APPLICATION • Keepin mind Facebook’s audience • Catchy and Personal • Consider writing for a Facebook Page • Know your Integration points
  • TIP #8 Build Your Website
  • BUILD YOUR WEBSITE • Facebook Connect • Know your integration points • Build alongside a Facebook app where possible • Use for your login and registration
  • TIP #9 Build Your Knowledge
  • BUILD YOUR KNOWLEDGE • Know how many in your audience are on Facebook • When building an application you have more knowledge • Lexicon • Insights for Pages
  • HTTP://FACEBOOK.COM/LEXICON/NEW
  • INSIGHTS
  • TIP #10 Build Your Karma
  • BUILD YOUR KARMA • Causes • You’rea real person - this is your opportunity to be real! • Real life connections • Findopportunities to solve your audience’s needs
  • GET OUT AND MEET SOMEONE! JESSE@STAYNALIVE.COM HTTP://STAYNALIVE.COM HTTP://JESSESTAY.SOCIALTOO.COM