10 TIPS FOR CREATING
BUSINESS VALUE FROM
Jesse Stay
Co-Author, “I’m on Facebook--Now What???”
CEO, SocialToo.com

WHAT IS FACEBOOK?
Mark Zuckerberg, Founder

WHY FACEBOOK?

WHY FACEBOOK?
• Over 200,000,000 Active Users
• Over half of those login at least once daily
• More than 2/3 are outside college
• Fastest demographic: 35 and older
• More than 4 billion minutes spent each day
• More than 30,000,000 users update status at least once daily

WHY FACEBOOK?
• User Profiling
• Targeted Advertising
• Community and Collaboration
• Networking

10 TIPS

TIP #1
Build Your Profile

BUILD YOUR PROFILE
• ProvideContent Your
friends will want to read
and discuss
• Take Advantage of Friends
Lists and Privacy Settings
• Besure people can get in
touch
• Find Applications that
provide value

TIP #2
Build Your Network

BUILD YOUR NETWORK
• Accept all friend requests
• Find
influentials and
people with voice
• Provide
value to your
network
• Provide
reason for why
you want to follow
• Friends Lists

TIP #3
Build Your Brand

BUILD YOUR BRAND
• Create a Facebook Page
• Customize that Page
• Update Often, provide
value
• Encourage Discussion,
read Discussion daily
• Hire a Developer!

US WEEKLY

TARGET

BRITNEY SPEARS

CHICK FIL A

TIP #4
Build Your Community

BUILD YOUR COMMUNITY
• Create Discussion!
• Fan Photos and Videos
• Contests
• Coupons

TIP #5
Build Your Reach

BUILD YOUR REACH
• Facebook Advertising
• Keep users on Facebook -
Fish where the Fish are!
• Videos, Photos, Good
Content
• Consider an Application

TIP #6
Build Your Business Plan

BUILD YOUR BUSINESS PLAN
• Users
don’t like to leave
Facebook
• Analytics
- you can track
everything!
• Consider an Application
• Facebook Connect

TIP #7
Build Your Application

BUILD YOUR APPLICATION
• Keepin mind Facebook’s
audience
• Catchy and Personal
• Consider
writing for a
Facebook Page
• Know your Integration
points

TIP #8
Build Your Website

BUILD YOUR WEBSITE
• Facebook Connect
• Know your integration
points
• Build
alongside a
Facebook app where
possible
• Use for your login and
registration

TIP #9
Build Your Knowledge

BUILD YOUR KNOWLEDGE
• Know how many in
your audience are on
Facebook
• When building an
application you have
more knowledge
• Lexicon
• Insights for Pages

HTTP://FACEBOOK.COM/LEXICON/NEW

INSIGHTS

TIP #10
Build Your Karma

BUILD YOUR KARMA
• Causes
• You’rea real person - this
is your opportunity to be
real!
• Real life connections
• Findopportunities to
solve your audience’s
needs

GET OUT AND MEET
SOMEONE!
JESSE@STAYNALIVE.COM
HTTP://STAYNALIVE.COM
HTTP://JESSESTAY.SOCIALTOO.COM