10 TIPS FOR CREATING
BUSINESS VALUE FROM


                 Jesse Stay
Co-Author, “I’m on Facebook--Now What???”
         ...
WHAT IS FACEBOOK?
   Mark Zuckerberg, Founder
WHY FACEBOOK?
WHY FACEBOOK?

• Over   200,000,000 Active Users

• Over   half of those login at least once daily

• More   than 2/3 are ...
WHY FACEBOOK?


• User   Profiling

• Targeted Advertising

• Community     and Collaboration

• Networking
10 TIPS
TIP #1
Build Your Profile
BUILD YOUR PROFILE
• ProvideContent Your
 friends will want to read
 and discuss

• Take Advantage  of Friends
 Lists and ...
TIP #2
Build Your Network
BUILD YOUR NETWORK
• Accept    all friend requests

• Find
     influentials and
 people with voice

• Provide
        valu...
TIP #3
Build Your Brand
BUILD YOUR BRAND
• Create   a Facebook Page

• Customize   that Page

• Update   Often, provide
 value

• Encourage Discus...
US WEEKLY
TARGET
BRITNEY SPEARS
CHICK FIL A
TIP #4
Build Your Community
BUILD YOUR COMMUNITY

• Create   Discussion!

• Fan   Photos and Videos

• Contests

• Coupons
TIP #5
Build Your Reach
BUILD YOUR REACH
• Facebook Advertising

• Keep users on Facebook -
 Fish where the Fish are!

• Videos, Photos, Good
 Con...
TIP #6
Build Your Business Plan
BUILD YOUR BUSINESS PLAN
• Users
      don’t like to leave
 Facebook

• Analytics
          - you can track
 everything!

...
TIP #7
Build Your Application
BUILD YOUR APPLICATION
• Keepin mind Facebook’s
 audience

• Catchy   and Personal

• Consider
         writing for a
 Fac...
TIP #8
Build Your Website
BUILD YOUR WEBSITE
• Facebook   Connect

• Know    your integration
 points

• Build
      alongside a
 Facebook app where...
TIP #9
Build Your Knowledge
BUILD YOUR KNOWLEDGE
• Know how many in
 your audience are on
 Facebook

• When  building an
 application you have
 more k...
HTTP://FACEBOOK.COM/LEXICON/NEW
INSIGHTS
TIP #10
Build Your Karma
BUILD YOUR KARMA
• Causes

• You’rea real person - this
 is your opportunity to be
 real!

• Real   life connections

• Fi...
GET OUT AND MEET
    SOMEONE!
     JESSE@STAYNALIVE.COM
     HTTP://STAYNALIVE.COM
 HTTP://JESSESTAY.SOCIALTOO.COM
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10 Tips for Creating Business Value From Facebook

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Looking to expand your business on Facebook? These are my 10 tips to make your business soar. Contact me if you'd like me to share this in person with your group or organization.

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  • 10 Tips for Creating Business Value From Facebook

    1. 1. 10 TIPS FOR CREATING BUSINESS VALUE FROM Jesse Stay Co-Author, “I’m on Facebook--Now What???” CEO, SocialToo.com
    2. 2. WHAT IS FACEBOOK? Mark Zuckerberg, Founder
    3. 3. WHY FACEBOOK?
    4. 4. WHY FACEBOOK? • Over 200,000,000 Active Users • Over half of those login at least once daily • More than 2/3 are outside college • Fastest demographic: 35 and older • More than 4 billion minutes spent each day • More than 30,000,000 users update status at least once daily
    5. 5. WHY FACEBOOK? • User Profiling • Targeted Advertising • Community and Collaboration • Networking
    6. 6. 10 TIPS
    7. 7. TIP #1 Build Your Profile
    8. 8. BUILD YOUR PROFILE • ProvideContent Your friends will want to read and discuss • Take Advantage of Friends Lists and Privacy Settings • Besure people can get in touch • Find Applications that provide value
    9. 9. TIP #2 Build Your Network
    10. 10. BUILD YOUR NETWORK • Accept all friend requests • Find influentials and people with voice • Provide value to your network • Provide reason for why you want to follow • Friends Lists
    11. 11. TIP #3 Build Your Brand
    12. 12. BUILD YOUR BRAND • Create a Facebook Page • Customize that Page • Update Often, provide value • Encourage Discussion, read Discussion daily • Hire a Developer!
    13. 13. US WEEKLY
    14. 14. TARGET
    15. 15. BRITNEY SPEARS
    16. 16. CHICK FIL A
    17. 17. TIP #4 Build Your Community
    18. 18. BUILD YOUR COMMUNITY • Create Discussion! • Fan Photos and Videos • Contests • Coupons
    19. 19. TIP #5 Build Your Reach
    20. 20. BUILD YOUR REACH • Facebook Advertising • Keep users on Facebook - Fish where the Fish are! • Videos, Photos, Good Content • Consider an Application
    21. 21. TIP #6 Build Your Business Plan
    22. 22. BUILD YOUR BUSINESS PLAN • Users don’t like to leave Facebook • Analytics - you can track everything! • Consider an Application • Facebook Connect
    23. 23. TIP #7 Build Your Application
    24. 24. BUILD YOUR APPLICATION • Keepin mind Facebook’s audience • Catchy and Personal • Consider writing for a Facebook Page • Know your Integration points
    25. 25. TIP #8 Build Your Website
    26. 26. BUILD YOUR WEBSITE • Facebook Connect • Know your integration points • Build alongside a Facebook app where possible • Use for your login and registration
    27. 27. TIP #9 Build Your Knowledge
    28. 28. BUILD YOUR KNOWLEDGE • Know how many in your audience are on Facebook • When building an application you have more knowledge • Lexicon • Insights for Pages
    29. 29. HTTP://FACEBOOK.COM/LEXICON/NEW
    30. 30. INSIGHTS
    31. 31. TIP #10 Build Your Karma
    32. 32. BUILD YOUR KARMA • Causes • You’rea real person - this is your opportunity to be real! • Real life connections • Findopportunities to solve your audience’s needs
    33. 33. GET OUT AND MEET SOMEONE! JESSE@STAYNALIVE.COM HTTP://STAYNALIVE.COM HTTP://JESSESTAY.SOCIALTOO.COM
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