10 Google+ Tips for Every Small       Business Owner  Jesse Stay - http://profiles.google.com/jessestay           http://st...
Want More?http://stay.am/staynewsletter                     (c) 2011 - Stay N’ Alive Productions, LLC                     ...
Why Google+? The future of Google+ is         Google!    (c) 2011 - Stay N’ Alive Productions, LLC                        ...
Image credit: Robert Scoble           Tip 1Business Starts With People!      (c) 2011 - Stay N’ Alive Productions, LLC    ...
Business Starts With People! Open the covers! Use your CEO, Community Manager to show the “inside story” Be the news Hango...
Michael Dell  CEO, Dell, Inc.  (c) 2011 - Stay N’ Alive Productions, LLC                                              6
Business Starts With People! Create circles for your notable employees Build up and promote your employees Use rel=”author...
Image credit: DIYLOL - http://diylol.com/meme-generator/business-cat/memes/the-internetz-my-secret-weapon                 ...
Google+ PagesYour Secret Weapon in Search      (c) 2011 - Stay N’ Alive Productions, LLC                                  ...
Google+ PagesYour Secret Weapon in Search      (c) 2011 - Stay N’ Alive Productions, LLC                                  ...
Image credit: South Park           Tip 3Give Your Website Authority!      (c) 2011 - Stay N’ Alive Productions, LLC       ...
Google+ Badges http://google.com/+/business       (c) 2011 - Stay N’ Alive Productions, LLC                               ...
Author Tags  (c) 2011 - Stay N’ Alive Productions, LLC                                              13
Link Your +1 Buttons      (c) 2011 - Stay N’ Alive Productions, LLC                                                  14
Tip 4People are the New SEO!    (c) 2011 - Stay N’ Alive Productions, LLC                                                15
People are the New SEO       (c) 2011 - Stay N’ Alive Productions, LLC                                                   16
People are the New SEO       (c) 2011 - Stay N’ Alive Productions, LLC                                                   17
Image credit: Business Insider              Tip 5Developers! Developers! Developers!         (c) 2011 - Stay N’ Alive Prod...
Developers! Developers!      Developers!Integrate Badges, +1s,Good SEO technique                                          ...
Social Experience Washington Post Social Reader        (c) 2011 - Stay N’ Alive Productions, LLC                          ...
Tip 6Bringing Home the Bacon    (c) 2011 - Stay N’ Alive Productions, LLC                                                21
Bringing Home the BaconAsk questionsKnow your audienceUse calls to action!Pictures, videos, animated gifs bring attention ...
Tip 7“Hang Out” With Customers     (c) 2011 - Stay N’ Alive Productions, LLC                                              ...
“Hang Out” With               CustomersShow off your skillzOpen the coversBring influentialstogetherJoin other Hangouts!24/7...
Image credit: Yukihiro Fukuda, National Geographic         Tip 8Know Your Audience!   (c) 2011 - Stay N’ Alive Productions...
Know Your Audience!Art forms like photographers, artists, programming,creative peopleNot typically “your mom”Opportunities...
Tip 9Build Your Audience  (c) 2011 - Stay N’ Alive Productions, LLC                                              27
Build Your AudienceCircle othersRelationships!Relationships!Relationships!Write interestingcontentEngage!                 ...
Tip 10   Sell! Sell! Sell!(c) 2011 - Stay N’ Alive Productions, LLC                                            29
HashtagsOrganizing the Community     (c) 2011 - Stay N’ Alive Productions, LLC                                            ...
Contests(c) 2011 - Stay N’ Alive Productions, LLC                                            31
Social AdsSocial Extensions and Social Display Ads            (c) 2011 - Stay N’ Alive Productions, LLC                   ...
Social CRMBuilding Relationships Through Google+           (c) 2011 - Stay N’ Alive Productions, LLC                      ...
Want More?http://stay.am/staynewsletter                     (c) 2011 - Stay N’ Alive Productions, LLC                     ...
AnyQuestions?        (c) 2011 - Stay N’ Alive Productions, LLC                                                    35
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10 Google+ Tips for Every Small Business Owner

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Simple tips for every small business owner on Google+. First presented at Social Media Examiner's Small Business Success Summit.

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10 Google+ Tips for Every Small Business Owner

  1. 1. 10 Google+ Tips for Every Small Business Owner Jesse Stay - http://profiles.google.com/jessestay http://stay.am/gplusdummies (c) 2011 - Stay N’ Alive Productions, LLC 1
  2. 2. Want More?http://stay.am/staynewsletter (c) 2011 - Stay N’ Alive Productions, LLC 2
  3. 3. Why Google+? The future of Google+ is Google! (c) 2011 - Stay N’ Alive Productions, LLC 3
  4. 4. Image credit: Robert Scoble Tip 1Business Starts With People! (c) 2011 - Stay N’ Alive Productions, LLC 4
  5. 5. Business Starts With People! Open the covers! Use your CEO, Community Manager to show the “inside story” Be the news Hangouts (c) 2011 - Stay N’ Alive Productions, LLC 5
  6. 6. Michael Dell CEO, Dell, Inc. (c) 2011 - Stay N’ Alive Productions, LLC 6
  7. 7. Business Starts With People! Create circles for your notable employees Build up and promote your employees Use rel=”author” tags on your company blog - link back to employee Google+ Profiles Encourage employees to circle each other, create their own lists Use Google Apps for Business (c) 2011 - Stay N’ Alive Productions, LLC 7
  8. 8. Image credit: DIYLOL - http://diylol.com/meme-generator/business-cat/memes/the-internetz-my-secret-weapon Tip 2Google+ Pages - Your Secret Weapon in Search (c) 2011 - Stay N’ Alive Productions, LLC 8
  9. 9. Google+ PagesYour Secret Weapon in Search (c) 2011 - Stay N’ Alive Productions, LLC 9
  10. 10. Google+ PagesYour Secret Weapon in Search (c) 2011 - Stay N’ Alive Productions, LLC 10
  11. 11. Image credit: South Park Tip 3Give Your Website Authority! (c) 2011 - Stay N’ Alive Productions, LLC 11
  12. 12. Google+ Badges http://google.com/+/business (c) 2011 - Stay N’ Alive Productions, LLC 12
  13. 13. Author Tags (c) 2011 - Stay N’ Alive Productions, LLC 13
  14. 14. Link Your +1 Buttons (c) 2011 - Stay N’ Alive Productions, LLC 14
  15. 15. Tip 4People are the New SEO! (c) 2011 - Stay N’ Alive Productions, LLC 15
  16. 16. People are the New SEO (c) 2011 - Stay N’ Alive Productions, LLC 16
  17. 17. People are the New SEO (c) 2011 - Stay N’ Alive Productions, LLC 17
  18. 18. Image credit: Business Insider Tip 5Developers! Developers! Developers! (c) 2011 - Stay N’ Alive Productions, LLC 18
  19. 19. Developers! Developers! Developers!Integrate Badges, +1s,Good SEO technique Cheap GoodUse Google+ APIs tobuild social experiencesBring social connectionsinto website experiences Fast (c) 2011 - Stay N’ Alive Productions, LLC 19
  20. 20. Social Experience Washington Post Social Reader (c) 2011 - Stay N’ Alive Productions, LLC 20
  21. 21. Tip 6Bringing Home the Bacon (c) 2011 - Stay N’ Alive Productions, LLC 21
  22. 22. Bringing Home the BaconAsk questionsKnow your audienceUse calls to action!Pictures, videos, animated gifs bring attention (thebacon)Measure, Measure, Measure!Circle people! Build Relationships. (c) 2011 - Stay N’ Alive Productions, LLC 22
  23. 23. Tip 7“Hang Out” With Customers (c) 2011 - Stay N’ Alive Productions, LLC 23
  24. 24. “Hang Out” With CustomersShow off your skillzOpen the coversBring influentialstogetherJoin other Hangouts!24/7 Hangouts (c) 2011 - Stay N’ Alive Productions, LLC 24
  25. 25. Image credit: Yukihiro Fukuda, National Geographic Tip 8Know Your Audience! (c) 2011 - Stay N’ Alive Productions, LLC 25
  26. 26. Know Your Audience!Art forms like photographers, artists, programming,creative peopleNot typically “your mom”Opportunities for new audiencesYour existing audience will discover through search (c) 2011 - Stay N’ Alive Productions, LLC 26
  27. 27. Tip 9Build Your Audience (c) 2011 - Stay N’ Alive Productions, LLC 27
  28. 28. Build Your AudienceCircle othersRelationships!Relationships!Relationships!Write interestingcontentEngage! (c) 2011 - Stay N’ Alive Productions, LLC 28
  29. 29. Tip 10 Sell! Sell! Sell!(c) 2011 - Stay N’ Alive Productions, LLC 29
  30. 30. HashtagsOrganizing the Community (c) 2011 - Stay N’ Alive Productions, LLC 30
  31. 31. Contests(c) 2011 - Stay N’ Alive Productions, LLC 31
  32. 32. Social AdsSocial Extensions and Social Display Ads (c) 2011 - Stay N’ Alive Productions, LLC 32
  33. 33. Social CRMBuilding Relationships Through Google+ (c) 2011 - Stay N’ Alive Productions, LLC 33
  34. 34. Want More?http://stay.am/staynewsletter (c) 2011 - Stay N’ Alive Productions, LLC 34
  35. 35. AnyQuestions? (c) 2011 - Stay N’ Alive Productions, LLC 35
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