10 Google+ Tips for Every Small Business Owner
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10 Google+ Tips for Every Small Business Owner

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Simple tips for every small business owner on Google+. First presented at Social Media Examiner's Small Business Success Summit.

Simple tips for every small business owner on Google+. First presented at Social Media Examiner's Small Business Success Summit.

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10 Google+ Tips for Every Small Business Owner 10 Google+ Tips for Every Small Business Owner Presentation Transcript

  • 10 Google+ Tips for Every Small Business Owner Jesse Stay - http://profiles.google.com/jessestay http://stay.am/gplusdummies (c) 2011 - Stay N’ Alive Productions, LLC 1
  • Want More?http://stay.am/staynewsletter (c) 2011 - Stay N’ Alive Productions, LLC 2
  • Why Google+? The future of Google+ is Google! (c) 2011 - Stay N’ Alive Productions, LLC 3
  • Image credit: Robert Scoble Tip 1Business Starts With People! (c) 2011 - Stay N’ Alive Productions, LLC 4
  • Business Starts With People! Open the covers! Use your CEO, Community Manager to show the “inside story” Be the news Hangouts (c) 2011 - Stay N’ Alive Productions, LLC 5
  • Michael Dell CEO, Dell, Inc. (c) 2011 - Stay N’ Alive Productions, LLC 6
  • Business Starts With People! Create circles for your notable employees Build up and promote your employees Use rel=”author” tags on your company blog - link back to employee Google+ Profiles Encourage employees to circle each other, create their own lists Use Google Apps for Business (c) 2011 - Stay N’ Alive Productions, LLC 7
  • Image credit: DIYLOL - http://diylol.com/meme-generator/business-cat/memes/the-internetz-my-secret-weapon Tip 2Google+ Pages - Your Secret Weapon in Search (c) 2011 - Stay N’ Alive Productions, LLC 8
  • Google+ PagesYour Secret Weapon in Search (c) 2011 - Stay N’ Alive Productions, LLC 9
  • Google+ PagesYour Secret Weapon in Search (c) 2011 - Stay N’ Alive Productions, LLC 10
  • Image credit: South Park Tip 3Give Your Website Authority! (c) 2011 - Stay N’ Alive Productions, LLC 11
  • Google+ Badges http://google.com/+/business (c) 2011 - Stay N’ Alive Productions, LLC 12
  • Author Tags (c) 2011 - Stay N’ Alive Productions, LLC 13
  • Link Your +1 Buttons (c) 2011 - Stay N’ Alive Productions, LLC 14
  • Tip 4People are the New SEO! (c) 2011 - Stay N’ Alive Productions, LLC 15
  • People are the New SEO (c) 2011 - Stay N’ Alive Productions, LLC 16
  • People are the New SEO (c) 2011 - Stay N’ Alive Productions, LLC 17
  • Image credit: Business Insider Tip 5Developers! Developers! Developers! (c) 2011 - Stay N’ Alive Productions, LLC 18
  • Developers! Developers! Developers!Integrate Badges, +1s,Good SEO technique Cheap GoodUse Google+ APIs tobuild social experiencesBring social connectionsinto website experiences Fast (c) 2011 - Stay N’ Alive Productions, LLC 19
  • Social Experience Washington Post Social Reader (c) 2011 - Stay N’ Alive Productions, LLC 20
  • Tip 6Bringing Home the Bacon (c) 2011 - Stay N’ Alive Productions, LLC 21
  • Bringing Home the BaconAsk questionsKnow your audienceUse calls to action!Pictures, videos, animated gifs bring attention (thebacon)Measure, Measure, Measure!Circle people! Build Relationships. (c) 2011 - Stay N’ Alive Productions, LLC 22
  • Tip 7“Hang Out” With Customers (c) 2011 - Stay N’ Alive Productions, LLC 23
  • “Hang Out” With CustomersShow off your skillzOpen the coversBring influentialstogetherJoin other Hangouts!24/7 Hangouts (c) 2011 - Stay N’ Alive Productions, LLC 24
  • Image credit: Yukihiro Fukuda, National Geographic Tip 8Know Your Audience! (c) 2011 - Stay N’ Alive Productions, LLC 25
  • Know Your Audience!Art forms like photographers, artists, programming,creative peopleNot typically “your mom”Opportunities for new audiencesYour existing audience will discover through search (c) 2011 - Stay N’ Alive Productions, LLC 26
  • Tip 9Build Your Audience (c) 2011 - Stay N’ Alive Productions, LLC 27
  • Build Your AudienceCircle othersRelationships!Relationships!Relationships!Write interestingcontentEngage! (c) 2011 - Stay N’ Alive Productions, LLC 28
  • Tip 10 Sell! Sell! Sell!(c) 2011 - Stay N’ Alive Productions, LLC 29
  • HashtagsOrganizing the Community (c) 2011 - Stay N’ Alive Productions, LLC 30
  • Contests(c) 2011 - Stay N’ Alive Productions, LLC 31
  • Social AdsSocial Extensions and Social Display Ads (c) 2011 - Stay N’ Alive Productions, LLC 32
  • Social CRMBuilding Relationships Through Google+ (c) 2011 - Stay N’ Alive Productions, LLC 33
  • Want More?http://stay.am/staynewsletter (c) 2011 - Stay N’ Alive Productions, LLC 34
  • AnyQuestions? (c) 2011 - Stay N’ Alive Productions, LLC 35