True ventures 2010

True Ventures 2010
Jesse Schell

Our Founders

The Future of Social Gaming
Branded Content
3D Browser Games
Multiplatform Gaming
Kids and Families
Connecting to Real Life

Games
Real Life

+10!
+20!
+20!

+10!
+10!
+5!

+500!
+45!

+200!
+50!

+50!
+100!
+30!

+10!
+10!
+10!
+10!
+10!
+500!

+100!
+100!

+
+2700!

+2000!
+9000!
+5000!

+10!
+30!
+5!
+100!
+5!
+30!
+1000!
+50!
+30!
+200
+30!
+300!
+25!
+75!

Games provide:
Clear Feedback
A Sense of Progress
The Possibility of Success
Mental and Physical Exercise
A Chance to Satisfy Your Curiosity
A Chance to Solve a Problem
A Feeling of Freedom

Two Dangers

Danger 1: The Innovator’s Dilemma

1500 FTE
$300M
+
-
-
=
WTF?!
-
+
=
WTF?!
+ $100M
$500M
$600M

Danger 2: Rewards can Backfire

Eight Keys to Successful Game-ification

Key 1: Make it Engaging

Key 2: Make it Effortless

Key 3: Make it Uncheatable

Key 4: Make it Not Embarrassing

Key 5: Design around the “moment of payment”

$350M
+
=

Key 6: Embrace Diverging Technologies

The Hype Curve

The Hype Curve
Put Jokes Here

“Shampoorn”
+
=

Key 7: Embrace Important Trends

Have you noticed?

Beautiful!

Customized!

Shared!

TV
Reality TV
Groceries
Organic Groceries
Big Mac
Angus Burger

Advergaming

Are your friends on drugs? Report them NOW and get 30,000 pieces of Silver!
Join the US Army Reserve TODAY and get a World of Warcraft Battle Fortress worth One Million Gold!
Buy 10 Cartons,
Unlock a Bentley!

Key 8: Make Life Better

Thanks!
Web: jesseschell.comTwitter: @jesseschell
Email: jesse@schellgames.com

True ventures 2010

by Jesse Schell on Sep 23, 2010

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True ventures 2010 — Presentation Transcript