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True ventures 2010
 

True ventures 2010

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  • We’re going to have some hard decisions to make.
  • And it won’t stop. The 21st century will be a constant battleground for our attention. Corporations will create games customized to fit each activity of our day, all day, every day.

True ventures 2010 True ventures 2010 Presentation Transcript

  • True Ventures 2010
    Jesse Schell
  • Our Founders
  • The Future of Social Gaming
    Branded Content
    3D Browser Games
    Multiplatform Gaming
    Kids and Families
    Connecting to Real Life
  • Games
    Real Life
  • +10!
    +20!
    +20!
  • +10!
    +10!
    +5!
  • +500!
    +45!
  • +200!
    +50!
  • +50!
    +100!
    +30!
  • +10!
    +10!
    +10!
    +10!
    +10!
    +500!
  • +100!
    +100!
  • +
    +2700!
  • +2000!
    +9000!
    +5000!
  • +10!
    +30!
    +5!
    +100!
    +5!
    +30!
    +1000!
    +50!
    +30!
    +200
    +30!
    +300!
    +25!
    +75!
  • ?
  • Games provide:
    Clear Feedback
    A Sense of Progress
    The Possibility of Success
    Mental and Physical Exercise
    A Chance to Satisfy Your Curiosity
    A Chance to Solve a Problem
    A Feeling of Freedom
  • Two Dangers
  • Danger 1: The Innovator’s Dilemma
  • 1500 FTE
    $300M
    +
    -
    -
    =
    WTF?!
    -
    +
    =
    WTF?!
    + $100M
    $500M
    $600M
  • Danger 2: Rewards can Backfire
  • Eight Keys to Successful Game-ification
  • Key 1: Make it Engaging
  • Key 2: Make it Effortless
  • Key 3: Make it Uncheatable
  • Key 4: Make it Not Embarrassing
  • Key 5: Design around the “moment of payment”
  • $350M
    +
    =
  • >
    I
  • Key 6: Embrace Diverging Technologies
  • The Hype Curve
  • The Hype Curve
    Put Jokes Here
  • “Shampoorn”
    +
    =
  • Key 7: Embrace Important Trends
  • Have you noticed?
  • Beautiful!
  • Customized!
  • Shared!
  • Real!
  • TV
    Reality TV
    Groceries
    Organic Groceries
    Big Mac
    Angus Burger
  • +
    =
  • Advergaming
  • Are your friends on drugs? Report them NOW and get 30,000 pieces of Silver!
    Join the US Army Reserve TODAY and get a World of Warcraft Battle Fortress worth One Million Gold!
    Buy 10 Cartons,
    Unlock a Bentley!
  • Key 8: Make Life Better
  • Thanks!
    Web: jesseschell.comTwitter: @jesseschell
    Email: jesse@schellgames.com