Seriously fun

Gamification: Seriously Fun TTI Vanguard 2011 Jesse Schell

Seriously Fun: Agenda• 8:30-9:00: Lecture A: Intro to Games and Gamification• 9:00-9:15: Exercise 1: (team) Meet your teammates• 9:15-9:45: Exercise 2: (all) What problems could gamification solve?• 9:45-10:00: Exercise 3: (team) Pick a problem to solve• 10:00 -10:30: Lecture B: Game Brainstorming 101• 10:30-10:50: BREAK• 10:50-11:30: Exercise 4: (team) Brainstorm potential solutions• 11:30-11:50: Lecture C: Narrowing the Game Idea Space• 11:50-12:10: Exercise 5: (team) Choosing one solution• 12:10-1:00: LUNCH• 1:00-1:30: Lecture D: Developing Your Game Idea• 1:30-2:30: Exercise 6: (team) Develop a Three Minute Pitch• 2:30-3:10: Pitch session! All teams give their pitches!• 3:10-3:30: Lecture E: Final Thoughts

Lecture A: Introduction

GamesReal Life

The voyage of discovery is not in seekingnew landscapes but in having new eyes. – Marcel Proust

Magic Words• I am a game designer. • Who is a game designer?• I am a game designer. • No you’re not.• I am a game designer. • What kind of designer?• I am a game designer. • You mean you play games.• I am a game designer.

What does “game design” mean?Game Design is the act of deciding what a game should be.

What skills does Game Designer need to be good at?• Animation • History• Anthropology • Interface Design• Architecture • Management• Art • Mathematics• Brainstorming • Music• Business • Psychology• Cinematography • Public Speaking• Communication • Sound Design• Creative Writing • Technical Writing• Economics • Visual Arts• Engineering • …and much more!

What is the most important skill for a game designer? ?

? Team Client GameSelf Audience

Experimental Film by TMBG• I already know the ending /• it’s the part that makes your face implode /• I don’t know what makes your face implode /• but that’s the way the movie ends.

The Lens of the EssentialExperience

Choco-fication!

“Hafta” “Wanna” Duty Fun Work Play Slavery FreedomEfficiency Pleasure

“Work consists ofwhatever a body isobliged to do, andplay consists ofwhatever a body isnot obliged to do.”- Mark Twain

Games are special because… • They are interactive • They are designed ENTIRELY for pleasure

Games provide:• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom

LaughterDiscovery Thrill Fantasy Story TriumphExpression Challenge Sensation

The Lens ofPleasure

What is a game, anyway? A game is:a problem solving activity, approached with a spirit of curiosity.

The LensofCuriosity

The Lens ofProblem Solving

The Lensof theTeam

Exercise 1: Meet Your Teammates1. What is your name?2. What is your company and role there?3. What is your favorite ice cream flavor?4. When you were ten years old, what was your favorite game?5. How do you hope to use what you learn in today’s session? Finish by6. One question from a teammate. 9:15am

The Lens of the ProblemStatement

Exercise 2: What Problem to Solve?

Exercise 3: Pick one!1. Pick a problem that you personally are interested in solving – write it down2. Get everyone’s written ideas up on the easel3. Come to consensus one which one you will pursue Finish by 10:00am

Lecture B: Game Brainstorming 101

Idea  Game1) Think of an idea.2) Try it out.3) Keep changing it and testing it until it seems good enough.

The Lens of the ProblemStatement

Reasons for a clear problem statement1) Broader creative space2) Clear measurement of success3) Better communication

The best way tohave a good ideais to have a lotof ideas. - Linus Pauling

Nine Brainstorming Tips1. Yes, and…2. Write down EVERYTHING3. Number your lists!4. Acknowledge the power of the marker5. Jot notes if interrupting is hard6. Use Images7. Crack Jokes8. Listen to your subconscious9. Mix and Match categories

Ray Bradbury

The Elemental Tetrad AestheticsMechanics Story Technology

The Lensof theElementalTetrad

Technology Aesthetics Story Mechanics

BREAK til10:50

Exercise 4: Brainstorm Solutions!1. Yes, and… Finish by 11:30am2. Write down EVERYTHING3. Number your lists!4. Acknowledge the power of the marker5. Jot notes if interrupting is hard6. Use Images7. Crack Jokes8. Listen to your subconscious9. Mix and Match categories

Lecture C: Narrowing

Which idea should I pick?

Pick something!

A plan is a real thing.

The Lens of the Eight Filters

The Eight Filters of “Good Enough”1) Artistic Impulse – Does this game feel right?2) Demographics – Will the intended audience like this game?3) Experience Design – Is this a well-designed game?4) Innovation – Is this game novel enough?5) Business and Marketing – Will this game be profitable?6) Engineering – Is it technically possible to build this game?7) Social / Community – Does this game meet our social and community goals?8) Playtesting – Do the playtesters enjoy this game enough?

Rewards can Backfire

Exercise 5: Choose one solution1. Each person pick 3-5 you like, and write them down2. Go through each, one at a time, and mark down the votes3. Come to consensus on a solution that you will go forward with4. Write it down on a piece of paper, and give it to me Finish by 12:10pm

LUNCH!

Lecture D: Developing Your Game Idea

Pleasure is COMPLEX

The Lensof Fun

What is fun, anyway?Fun is pleasure with surprises.

The Lens ofSurprise

Player Experience of Needs Satisfaction (www.immersyve.com) Competence Autonomy Relatedness I want to be I want I want to good at what freedom! connect to I do! others!

The Lensof Control

Freedom The Lens of Freedom

The Lens ofCommunity

Age Demographics• 0-3 Infant / Toddler• 4-6 Preschooler• 7-9 Kids• 10-12 Tweens• 13-18 Teen• 19-24 Young Adult• 25-34 Adult• 35-49 Thirties and Forties• 50+ Fifties and Up

Gender Preferences• Male • Female – Mastery – Emotion – Competition – Real World – Destruction – Nurturing – Spatial Puzzles – Dialog and Verbal Puzzles – Trial and Error – Learning by Example

The Lens of the Player

The LensofJudgment

Crossing the streetSuxxors Roxxors!

The Lens of Feedback

The Lensof VisibleProgress

Four Keys for GamifyingBefore After

Key 1: Make it Engaging

Key 2: Make it Effortless

Key 3: Make it Uncheatable

Key 4: Make it Not Embarrassing

Exercise 6: Develop Your Pitch!• You will create a three minute Powerpoint presentation that explains your idea• But…• Your powerpoint will have NO WORDS!

Exercise 6: Develop Your Pitch! Finish by1. What problem are you solving? 2:25pm2. Why is this problem worth solving?3. Who is the audience for your solution?4. How does your solution work? (Walk us through an example of it being used)5. Is there a compulsion loop? What drives it?6. What are the key moments?7. What are the social forces?8. Why is this a good investment of time and resources?

Pitches!1. What problem are you solving?2. Why is this problem worth solving?3. Who is the audience for your solution?4. How does your solution work? (Walk us through an example of it being used)5. Is there a compulsion loop? What drives it?6. What are the key moments?7. What are the social forces?8. Why is this a good investment of time and resources?

Final Thoughts

You CAN make your experiences better• Ask yourself these simple questions: – Given what I know about my guests… – Why will they like this experience? – How can I get them to like it more?

Persuaders Fulfillers Artists Humanitarians

Persuaders

Fulfillers

Artists

Humanitarians

Persuaders Fulfillers Artists Humanitarians

“Long experience has taught me that thecrux of my fortunes is whether I can radiategood will toward my audience. There is onlyone way to do it and that is to feel it. Youcan fool the eyes and minds of the audience,but you cannot fool their hearts.” - Howard Thurston

LEVEL1000000000

Thanks!Email: jesse@schellgames.com Twitter: @jesseschell Slides: jesseschell.com

Seriously fun

by Jesse Schell

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