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Seriously fun
 

Seriously fun

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The slides that go with my "Seriously Fun" workshop at TTI Vanguard. (Some look ugly since pdf's don't support animations. Those aren't important.)

The slides that go with my "Seriously Fun" workshop at TTI Vanguard. (Some look ugly since pdf's don't support animations. Those aren't important.)

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    Seriously fun Seriously fun Presentation Transcript

    • Gamification: Seriously Fun TTI Vanguard 2011 Jesse Schell
    • Seriously Fun: Agenda• 8:30-9:00: Lecture A: Intro to Games and Gamification• 9:00-9:15: Exercise 1: (team) Meet your teammates• 9:15-9:45: Exercise 2: (all) What problems could gamification solve?• 9:45-10:00: Exercise 3: (team) Pick a problem to solve• 10:00 -10:30: Lecture B: Game Brainstorming 101• 10:30-10:50: BREAK• 10:50-11:30: Exercise 4: (team) Brainstorm potential solutions• 11:30-11:50: Lecture C: Narrowing the Game Idea Space• 11:50-12:10: Exercise 5: (team) Choosing one solution• 12:10-1:00: LUNCH• 1:00-1:30: Lecture D: Developing Your Game Idea• 1:30-2:30: Exercise 6: (team) Develop a Three Minute Pitch• 2:30-3:10: Pitch session! All teams give their pitches!• 3:10-3:30: Lecture E: Final Thoughts
    • LEVEL
    • Lecture A: Introduction
    • GamesReal Life
    • The voyage of discovery is not in seekingnew landscapes but in having new eyes. – Marcel Proust
    • Magic Words• I am a game designer. • Who is a game designer?• I am a game designer. • No you’re not.• I am a game designer. • What kind of designer?• I am a game designer. • You mean you play games.• I am a game designer.
    • What does “game design” mean?Game Design is the act of deciding what a game should be.
    • What skills does Game Designer need to be good at?• Animation • History• Anthropology • Interface Design• Architecture • Management• Art • Mathematics• Brainstorming • Music• Business • Psychology• Cinematography • Public Speaking• Communication • Sound Design• Creative Writing • Technical Writing• Economics • Visual Arts• Engineering • …and much more!
    • What is the most important skill for a game designer? ?
    • ? Team Client GameSelf Audience
    • Experimental Film by TMBG• I already know the ending /• it’s the part that makes your face implode /• I don’t know what makes your face implode /• but that’s the way the movie ends.
    • The Lens of the EssentialExperience
    • Choco-fication!
    • “Hafta” “Wanna” Duty Fun Work Play Slavery FreedomEfficiency Pleasure
    • “Work consists ofwhatever a body isobliged to do, andplay consists ofwhatever a body isnot obliged to do.”- Mark Twain
    • Games are special because… • They are interactive • They are designed ENTIRELY for pleasure
    • Games provide:• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom
    • LaughterDiscovery Thrill Fantasy Story TriumphExpression Challenge Sensation
    • The Lens ofPleasure
    • What is a game, anyway? A game is:a problem solving activity, approached with a spirit of curiosity.
    • The LensofCuriosity
    • The Lens ofProblem Solving
    • LEVEL
    • The Lensof theTeam
    • Exercise 1: Meet Your Teammates1. What is your name?2. What is your company and role there?3. What is your favorite ice cream flavor?4. When you were ten years old, what was your favorite game?5. How do you hope to use what you learn in today’s session? Finish by6. One question from a teammate. 9:15am
    • LEVEL
    • The Lens of the ProblemStatement
    • Exercise 2: What Problem to Solve?
    • LEVEL
    • Exercise 3: Pick one!1. Pick a problem that you personally are interested in solving – write it down2. Get everyone’s written ideas up on the easel3. Come to consensus one which one you will pursue Finish by 10:00am
    • LEVEL
    • Lecture B: Game Brainstorming 101
    • Idea  Game1) Think of an idea.2) Try it out.3) Keep changing it and testing it until it seems good enough.
    • The Lens of the ProblemStatement
    • Reasons for a clear problem statement1) Broader creative space2) Clear measurement of success3) Better communication
    • The best way tohave a good ideais to have a lotof ideas. - Linus Pauling
    • Nine Brainstorming Tips1. Yes, and…2. Write down EVERYTHING3. Number your lists!4. Acknowledge the power of the marker5. Jot notes if interrupting is hard6. Use Images7. Crack Jokes8. Listen to your subconscious9. Mix and Match categories
    • Ray Bradbury
    • The Elemental Tetrad AestheticsMechanics Story Technology
    • The Lensof theElementalTetrad
    • Technology Aesthetics Story Mechanics
    • LEVEL
    • BREAK til10:50
    • Exercise 4: Brainstorm Solutions!1. Yes, and… Finish by 11:30am2. Write down EVERYTHING3. Number your lists!4. Acknowledge the power of the marker5. Jot notes if interrupting is hard6. Use Images7. Crack Jokes8. Listen to your subconscious9. Mix and Match categories
    • LEVEL
    • Lecture C: Narrowing
    • Which idea should I pick?
    • Pick something!
    • A plan is a real thing.
    • The Lens of the Eight Filters
    • The Eight Filters of “Good Enough”1) Artistic Impulse – Does this game feel right?2) Demographics – Will the intended audience like this game?3) Experience Design – Is this a well-designed game?4) Innovation – Is this game novel enough?5) Business and Marketing – Will this game be profitable?6) Engineering – Is it technically possible to build this game?7) Social / Community – Does this game meet our social and community goals?8) Playtesting – Do the playtesters enjoy this game enough?
    • Rewards can Backfire
    • LEVEL
    • Exercise 5: Choose one solution1. Each person pick 3-5 you like, and write them down2. Go through each, one at a time, and mark down the votes3. Come to consensus on a solution that you will go forward with4. Write it down on a piece of paper, and give it to me Finish by 12:10pm
    • LEVEL
    • LUNCH!
    • LEVEL
    • Lecture D: Developing Your Game Idea
    • Pleasure is COMPLEX
    • The Lensof Fun
    • What is fun, anyway?Fun is pleasure with surprises.
    • The Lens ofSurprise
    • Player Experience of Needs Satisfaction (www.immersyve.com) Competence Autonomy Relatedness I want to be I want I want to good at what freedom! connect to I do! others!
    • The Lensof Control
    • Freedom The Lens of Freedom
    • The Lens ofCommunity
    • Age Demographics• 0-3 Infant / Toddler• 4-6 Preschooler• 7-9 Kids• 10-12 Tweens• 13-18 Teen• 19-24 Young Adult• 25-34 Adult• 35-49 Thirties and Forties• 50+ Fifties and Up
    • Gender Preferences• Male • Female – Mastery – Emotion – Competition – Real World – Destruction – Nurturing – Spatial Puzzles – Dialog and Verbal Puzzles – Trial and Error – Learning by Example
    • The Lens of the Player
    • The LensofJudgment
    • Crossing the streetSuxxors Roxxors!
    • The Lens of Feedback
    • LEVEL
    • The Lensof VisibleProgress
    • Four Keys for GamifyingBefore After
    • Key 1: Make it Engaging
    • Key 2: Make it Effortless
    • Key 3: Make it Uncheatable
    • Key 4: Make it Not Embarrassing
    • LEVEL
    • Exercise 6: Develop Your Pitch!• You will create a three minute Powerpoint presentation that explains your idea• But…• Your powerpoint will have NO WORDS!
    • Exercise 6: Develop Your Pitch! Finish by1. What problem are you solving? 2:25pm2. Why is this problem worth solving?3. Who is the audience for your solution?4. How does your solution work? (Walk us through an example of it being used)5. Is there a compulsion loop? What drives it?6. What are the key moments?7. What are the social forces?8. Why is this a good investment of time and resources?
    • LEVEL
    • Pitches!1. What problem are you solving?2. Why is this problem worth solving?3. Who is the audience for your solution?4. How does your solution work? (Walk us through an example of it being used)5. Is there a compulsion loop? What drives it?6. What are the key moments?7. What are the social forces?8. Why is this a good investment of time and resources?
    • LEVEL
    • Final Thoughts
    • You CAN make your experiences better• Ask yourself these simple questions: – Given what I know about my guests… – Why will they like this experience? – How can I get them to like it more?
    • Persuaders Fulfillers Artists Humanitarians
    • Persuaders
    • Fulfillers
    • Artists
    • Humanitarians
    • Persuaders Fulfillers Artists Humanitarians
    • “Long experience has taught me that thecrux of my fortunes is whether I can radiategood will toward my audience. There is onlyone way to do it and that is to feel it. Youcan fool the eyes and minds of the audience,but you cannot fool their hearts.” - Howard Thurston
    • LEVEL1000000000
    • Thanks!Email: jesse@schellgames.com Twitter: @jesseschell Slides: jesseschell.com