Pleasure revolution cfo rising v2
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Pleasure revolution cfo rising v2

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A talk about motivational design for CFO Rising East 2013

A talk about motivational design for CFO Rising East 2013

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Pleasure revolution cfo rising v2 Pleasure revolution cfo rising v2 Presentation Transcript

  • The Pleasure RevolutionWhy Games Will Lead the Way Jesse Schell CFO Rising 2013
  • GamesReal Life
  • +10!+20! +20!
  • +10! +10!+5!
  • +45! +500!
  • +200! +50!
  • +50!+30! +100!
  • +10! +10! +10! +10! +10! +500!
  • +100! +100!
  • ++2700!
  • +2000! +9000! +5000!
  • +10! +30!+5! +100! +5! +30! +1000! +30! +50! +200 +30!+25! +75! +300!
  • Choco-fication!
  • Rewards can Backfire
  • Self-Determination TheoryCompetence Autonomy Relatedness I want to be I want I want togood at what freedom! connect to I do! others!
  • “Hafta” “Wanna” Duty Fun Work Play Slavery FreedomEfficiency Pleasure
  • Games are special because… • They are interactive • They are designed ENTIRELY for pleasure
  • Games provide:• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom
  • Pleasure is POWERFUL
  • Pleasure is COMPLEX
  • Pleasure is…CONTEXTUAL
  • Pleasure is…CONTEXTUAL
  • Steenburgh & Ahearne: Motivating Salespeople: What Really Works
  • LaughterDiscovery Thrill Fantasy Story TriumphExpression Challenge Sensation
  • -or-
  • Five Keys to Motivational Design
  • Key 1: Make it Appealing
  • Key 2: Make it Engaging
  • Key 3: Make it Effortless
  • Key 4: Make it Uncheatable
  • Key 5: Make it Not Embarrassing
  • Pleasure is… • Complex and Counterintuitive • Embarrassing to discuss • Not fully understood by anyone• The motivation for EVERYTHING we do • The key to design in the 21st century
  • You CAN make your experiences better• Ask yourself these simple questions: – Given what I know about my guests… – Why will they like this experience? – How can I get them to like it more?
  • Thanks!Slides: slideshare.net/jesseschell Twitter: @jesseschellEmail: jschell@andrew.cmu.edu