Serving Those That Serve Others Web2 Summit Jesse Robbins Final

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  • 1. DisasterTech Serving those that Serve Others Jesse Robbins O’Reilly Radar jesse@oreilly.com 1
  • 2. Web2.0 tools transforming Humanitarian Aid 2
  • 3. Make a Difference, Improve Your Product 3
  • 4. hard problems are hard. 4
  • 5. Geeks: “We’ll save everyone with our new technology!” Emergency Managers: “It will never work and you’ll kill everyone!” Foolish Scared None Lots Experience 5
  • 6. Geeks: “OMG No! It won’t work and it will kill everyone!” Emergency Managers: “We’ll save everyone with your new technology!” Foolish Scared None Lots Experience 6
  • 7. there is a way 7
  • 8. Pattern: Disaster Tech Innovation 1. Disaster 2. Ad-Hoc Adaptation 3. Championship 4. Iterative Improvement 8
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. Ad-Hoc Adaptation: Handheld GPS + Google Maps for Routes http://twitter.com/nateritter 14
  • 15. 15
  • 16. 16
  • 17. srsly? “Take the I-90 bridge...” “The bridge is destroyed... still” “but Google says...” 17
  • 18. Problem: Google Maps isn’t Realtime Post Katrina 2007 2008 http://twitter.com/nateritter 18
  • 19. Champion: Mikel Maron geo-hacker, hero. 19
  • 20. • Iteration: • Open Street Map • Collaboration with Google & Yahoo • Working with with UN & Aid Agencies 20
  • 21. Champion: Mikel Maron Better Maps for Humanitarian Aid & Better Products for Everyone 21
  • 22. Pattern: Disaster Tech Innovation 1. Disaster 2. Ad-Hoc Adaptation 3. Championship 4. Iterative Improvement 22
  • 23. anti-pattern 23
  • 24. anti-pattern 1. Disaster 2. Ad-Hoc Adaptation 3. Championship 4. Iterative Improvement 24
  • 25. 25
  • 26. Ad-hoc Adaptation: Tenacious Search Distributed analysis of imagery for Search & Rescue Images put into Amazon.com’s Mechanical Turk crowdsourcing tool. Possible hits sent to experts for review. 26
  • 27. Source: http://www.wired.com/techbiz/people/magazine/15-08/ff_jimgray_lost 27
  • 28. Champion: none. Public now believes that this is easily repeatable. It was not. 28
  • 29. Iteration: Steve Fossett Search Inadequate training for volunteers. Many false positives. People called SAR teams directly, hindering search. 29
  • 30. Anti-Pattern “In hindsight, I wish it hadn’t been there, because it didn’t produce a darn thing that was productive except for being a giant black hole for energy, time and resources. There may come a day when this technology is capable of doing what it says it can deliver, but boy, that’s not now.” - Maj. Cynthia Ryan http://www.humanitarian.info/2007/11/08/the-perils-of-the-distributed-approach/ 30
  • 31. New Champion: InternetSAR 31
  • 32. How can WE be Champions? 32
  • 33. many kinds of disaster 33
  • 34. many opportunities 34
  • 35. define: non-profit organization ...same as the Enterprise, but less money. (also, actually desperate for Web 2.0) 35
  • 36. Find & Embrace Non-Profits 36
  • 37. Understand their needs 37
  • 38. “get boots on the ground” 38
  • 39. Serve those that Serve Others 39
  • 40. make a difference & improve your products 40
  • 41. Be Champions. Jesse Robbins jesse@oreilly.com 41