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Serving Those That Serve Others Web2 Summit Jesse Robbins Final

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    Serving Those That Serve Others Web2 Summit Jesse Robbins Final Serving Those That Serve Others Web2 Summit Jesse Robbins Final Presentation Transcript

    • DisasterTech Serving those that Serve Others Jesse Robbins O’Reilly Radar jesse@oreilly.com 1
    • Web2.0 tools transforming Humanitarian Aid 2
    • Make a Difference, Improve Your Product 3
    • hard problems are hard. 4
    • Geeks: “We’ll save everyone with our new technology!” Emergency Managers: “It will never work and you’ll kill everyone!” Foolish Scared None Lots Experience 5
    • Geeks: “OMG No! It won’t work and it will kill everyone!” Emergency Managers: “We’ll save everyone with your new technology!” Foolish Scared None Lots Experience 6
    • there is a way 7
    • Pattern: Disaster Tech Innovation 1. Disaster 2. Ad-Hoc Adaptation 3. Championship 4. Iterative Improvement 8
    • 9
    • 10
    • 11
    • 12
    • 13
    • Ad-Hoc Adaptation: Handheld GPS + Google Maps for Routes http://twitter.com/nateritter 14
    • 15
    • 16
    • srsly? “Take the I-90 bridge...” “The bridge is destroyed... still” “but Google says...” 17
    • Problem: Google Maps isn’t Realtime Post Katrina 2007 2008 http://twitter.com/nateritter 18
    • Champion: Mikel Maron geo-hacker, hero. 19
    • • Iteration: • Open Street Map • Collaboration with Google & Yahoo • Working with with UN & Aid Agencies 20
    • Champion: Mikel Maron Better Maps for Humanitarian Aid & Better Products for Everyone 21
    • Pattern: Disaster Tech Innovation 1. Disaster 2. Ad-Hoc Adaptation 3. Championship 4. Iterative Improvement 22
    • anti-pattern 23
    • anti-pattern 1. Disaster 2. Ad-Hoc Adaptation 3. Championship 4. Iterative Improvement 24
    • 25
    • Ad-hoc Adaptation: Tenacious Search Distributed analysis of imagery for Search & Rescue Images put into Amazon.com’s Mechanical Turk crowdsourcing tool. Possible hits sent to experts for review. 26
    • Source: http://www.wired.com/techbiz/people/magazine/15-08/ff_jimgray_lost 27
    • Champion: none. Public now believes that this is easily repeatable. It was not. 28
    • Iteration: Steve Fossett Search Inadequate training for volunteers. Many false positives. People called SAR teams directly, hindering search. 29
    • Anti-Pattern “In hindsight, I wish it hadn’t been there, because it didn’t produce a darn thing that was productive except for being a giant black hole for energy, time and resources. There may come a day when this technology is capable of doing what it says it can deliver, but boy, that’s not now.” - Maj. Cynthia Ryan http://www.humanitarian.info/2007/11/08/the-perils-of-the-distributed-approach/ 30
    • New Champion: InternetSAR 31
    • How can WE be Champions? 32
    • many kinds of disaster 33
    • many opportunities 34
    • define: non-profit organization ...same as the Enterprise, but less money. (also, actually desperate for Web 2.0) 35
    • Find & Embrace Non-Profits 36
    • Understand their needs 37
    • “get boots on the ground” 38
    • Serve those that Serve Others 39
    • make a difference & improve your products 40
    • Be Champions. Jesse Robbins jesse@oreilly.com 41