Hacking Culture at VelocityConf

Jesse RobbinsCofounder, Opscode@jesserobbinsjesse@opscode.com

this should sound familiar...

“your slow sitemakes me sad &you lose money.”

♥ Dev+Ops CultureSlide Courtesy of John Allspaw - http://www.slideshare.net/jallspaw/10-deploys-per-day-dev-and-ops-cooperation-at-ﬂickr

Learned all 28 of Steve’s Rules (+ the 4 secret ones he is sworn never to reveal)

Metrics &Google, Yahoo Check.Amazon, Dashboards?built their own tools to scale...

Continuously Deploying code before you even write it.

“Press button, Receive Candy”

The right culture is arequirement for survival & success at web scale.

meanwhile... back at the office

Dear Jesse,I work for a big company. I tried to (talk to people about|implement) this awesome stuff and they told me it would never work here.What do I do now?Sincerely, Most of us

Changing culture takes time (sorry about that)

You cannot change everyone or everything at once.

Choose your battles, or better yet, don’t battle at all...

Jesse’s Rule: Don’t Fight Stupid,Make More Awesome!

Changing Culture:1. Start small, build trust & safety2. Create Champions3. Use metrics to build confidence4. Celebrate successes5. Exploit Compelling Events 20

Example: GameDaySlide Courtesy of John Allspaw - http://www.slideshare.net/jallspaw/10-deploys-per-day-dev-and-ops-cooperation-at-ﬂickrhttp://www.ﬂickr.com/photos/dnorman/2678090600

deﬁne:GameDay An exercise designed to increase Resilience through large- scale fault injection across critical systems. Part of a larger discipline called Resilience Engineering. Not new, just new to us ;-)

start small... http://www.flickr.com/photos/oakleyoriginals/5674150237

build on trust & safety...http://www.flickr.com/photos/skevbo/4864249944

Create Champions... http://www.flickr.com/photos/maunzy/5099921731

Use metrics to build confidence...http://tacomafiredepartment.blogspot.com/2010/05/west-slope-training-burn.html

use metrics to build confidence

Celebrate successes

Exploit Compelling Eventshttp://www.flickr.com/photos/peregrinari/3801964067

Changing Culture:1. Start small, build trust & safety2. Create Champions3. Use metrics to build confidence4. Celebrate successes5. Exploit Compelling Events 30

Hacks:Starting Small1. Small isn’t a threat & is easy to ignore2. Just call it an experiment 31

Hacks:Creating Champions1. Get executive sponsors, starting with your boss.2. Give everyone else the credit.3. Give “Special Status”4. Have people with “Special Status” talk about the new awesome. 32

Hacks: Metrics1. Find KPI that supports change2. Track and use it ruthlessly - first to show value, later cost of not making the change by laggards3. Tell your story with data 33

Hacks: Celebrating successes1. Tell a powerful story2. Always positive about people and how they overcame a problem.3. Never about people who created the problem.4. Leave room for people to come to your side. (don’t fight stupid ;-) 34

Hacks:Compelling Events1. Just wait, it will come2. Can be created by things like compliance, scaling, cloud migrations3. Not “I told you so” - but “what do we do now” 35

http://thisisindexed.com/2008/12/might-as-well-own-this-meltdown/

Hacking Permission

FEMA: “Who is in charge here” Anarchists: “NOBODY!”FEMA: “Okay, you have to shut down so we can feed people”Anarchists: “We’re feeding 5000 people a day.”

Solution: Make all volunteers “site directors”

FEMA: “Who is in charge here?” Anarchist: “I’m a site director...”FEMA: “Please sign for your supplies”

Jesse’s Rule: Don’t Fight Stupid,Make More Awesome!

Jesse RobbinsCofounder, Opscode@jesserobbinsjesse@opscode.com

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Hacking Culture at VelocityConf

by Jesse Robbins on Jun 28, 2012

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