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Nuevas reglas de negocios

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Presented at the Tecnificate conference in Santa Clarita, CA on June 4, 2011. New Rules For Businesses. Marketing, social media, and small businesses.

Presented at the Tecnificate conference in Santa Clarita, CA on June 4, 2011. New Rules For Businesses. Marketing, social media, and small businesses.

Published in: Technology

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  • 1. Nuevas Reglas de negocios Tecnifícate June 4, 2011 Jesse P. Luna JP Luna Media Business Advisor, EDC-VC/SBDC Presentación: www.jpluna.com/reglas
  • 2. ¿Por qué adaptar?
  • 3. Mismas prácticas en el internet • Redes y relaciones laborales • Conexiones • Comunidad
  • 4. Piense en la Abundancia • Colaboración contra competencia • Crowdsourcing – inteligencia colectiva
  • 5. Sitio Web • Sea visible. • Google, Yelp, Twitter, Foursquare, OpenTable
  • 6. Actúe localmente, promueva globalmente • Enfoque en su negocio local y también comparta con el mundo.
  • 7. Sea móvil
  • 8. Sea social Las redes sociales sitios blogs Twitter ______ ______ ______
  • 9. Ésto no es la red social Image Credit @vermyndax
  • 10. Web 2.0 es gente!
  • 11. United Linen (B2B) • http://unitedlinen.typepad.com/
  • 12. Intuit – Turbo Tax (ROI) • http://blog.turbotax.intuit.com/
  • 13. WineLibraryTV (Gary Vaynerchuk) • http://tv.winelibrary.com/
  • 14. Epic Change (Stacey Monk) • http://epicchangeblog.org/
  • 15. Latinos In Social Media #LATISM (Org) • http://blog.latism.org/
  • 16. Getting Things Done (David Allen) • http://www.gtdtimes.com
  • 17. Kickstarter • http://blog.kickstarter.com/
  • 18. Kogi BBQ • http://kogibbq.com • @kogibbq
  • 19. ¿Próximos pasos? • Hagan una cita con el SBDC – http://edcsbdc.org/ (condado de Ventura) – http://www.sbdc4biz.org/ (College of the Canyons) – http://smallbizla.com/ (Los Angeles, Ventura, Santa Barbara) • Comparta esta presentación con sus colegas y redes laborales. www.jpluna.com/reglas • Síguame en Twitter: @jesseluna
  • 20. ¡Gracias! Jesse Luna JP Luna Media jesse@jpluna.com Tech, mercadeo/redes sociales Advisor EDC-VC/SBDC