New rules for_small_business_marketing

New Rules for Small Business Marketing Moorpark Small Business Seminar June 10, 2011 Jesse P. Luna Business Advisor, EDC-VC/SBDC Presentation at www.jpluna.com/newrules

Why Adapt?

New Rule: Do Online As You Do IRL
Networking, connecting, relationship-building

New Rule: Focus on Abundance, not Scarcity
Collaboration vs. Competition
Crowdsourcing

New Rule: Be Online
If you are not online, you are invisible
Google, Yelp, Twitter, Foursquare, OpenTable

New Rule: Act Locally, Promote Globally
Focus on your local business but share with the world.

New Rule: Be Mobile

New Rule: Be Social
The Social Web
sites blogs Twitter ______ ______ ______

This is *not* Social Media Image Credit @vermyndax

Web 2.0 is People!

United Linen (B2B)
http://unitedlinen.typepad.com/

Intuit – Turbo Tax (ROI)
http://blog.turbotax.intuit.com/

WineLibraryTV (Gary Vaynerchuk)
http://tv.winelibrary.com/

Epic Change (Stacey Monk)
http://epicchangeblog.org/

Latinos In Social Media #LATISM (Org)
http://blog.latism.org/

Getting Things Done (David Allen)
http://www.gtdtimes.com

Kickstarter
http://blog.kickstarter.com/

Kogi BBQ
http://kogibbq.com
@kogibbq

Next Steps?
Schedule an EDC-VC/SBDC appointment
Several marketing advisors
http://edcsbdc.org/
Share this presentation with other small business owners & with your networks
www.jpluna.com/newrules

Thank you! Jesse Luna Tech, Marketing/Social Media Advisor EDC-VC/SBDC

New rules for_small_business_marketing

by Jesse Luna on May 25, 2011

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New rules for_small_business_marketing — Presentation Transcript