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LinkedIn: Personal Branding for Professional Success (2011)
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LinkedIn: Personal Branding for Professional Success (2011)


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This presentation is shows job-seekers how to build and optimize a LinkedIn profile as a job search tool. LinkedIn is an important part of a personal branding strategy. This step-by-step guide will …

This presentation is shows job-seekers how to build and optimize a LinkedIn profile as a job search tool. LinkedIn is an important part of a personal branding strategy. This step-by-step guide will show you which steps will help you get the most out of your profile. Feel free to use any of the tips you think will help you in your job search! To learn more about personal branding, visit

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  • 1. Personal Branding for Professional Success
    Building & Optimizing Your LinkedIn® Profile as a Job Search Tool
  • 2. Overview
    • Your LinkedIn® Profile
    • 3. Your LinkedIn® Reputation
    • 4. LinkedIn® Applications
    • 5. LinkedIn® Optimization
  • 6. Creation
    As easy as 1-2-3…
    Enter Basic Info
  • 7. Content
    Option 1: Import résumé
    • Tip: Review & Edit Info!
    (Upload tool is not perfect)
    • Save Changes
    Option2: Start from scratch
    • Most Important Sections: Position & Education
  • Connections
    Grow your network
    • LinkedIn® will show connection to company/ person of interest (up to 3rd degree)
    • 8. Request introductions
    • 9. For every connection, network grows exponentially
  • Connections
    • Import contacts
    • See which email contacts use LinkedIn
    • 10. Invite people you know (only)
    (if needed, remind them who you are)
  • 11. Profile Completeness
    • Give employers enough info to compare you to others; Pass initial screening
    • 12. Shows that you finish what you start
    • 13. Utilize every opportunity to stand out (experiences, specialties, differentiation)
    • Simply follow instructions on LinkedIn®
    LinkedIn® Fact:
    Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.
  • 14. Recommendations
    • Adds Credibility
    • 15. Preferred by Employers
    • 16. Helps you Stand Apart
    • 17. Increases Likelihood of Employer Contact/ Response
    Shows up on profile summary
    (under Education)
  • 18. Recommendations
    Ask for recommendation (+5%) Ask to be endorsed
    Choose position for endorsement
    Select relevant contacts
    Tip: Ask people who know you best!
    Compose subject & message (or use standard message)
    Important:Only ask connections who:
    are relevant to the position…
    would want to endorse you…
  • 19. Updates
    Status Updates
    • Option 1: Link profile to/ from other accounts
    (,, etc)
    • Option 2: Update in LinkedIn®
    New: Attach links with image & preview (like Facebook)
    Tip: Post only relevant info…
    Not always appropriate to link to Twitter…
  • 20. Updates
    Profile Updates
    • Keep Professional Info Fresh!
    • 21. Update:
    Info: websites, blogs, twitter account
    Summary: new specialties & accomplishments
    Experience: new position/ responsibilities
    Education: activities/ societies & additional notes
    It’s not enough to only update your status.
  • 22. Expertise
    Why: Expertise improves
    • Credibility
    • 23. Visibility
    What is LinkedIn® Q&A
    • John poses a Q to LinkedIn® community
    • 24. Other members provide A’s
    • 25. John votes for Jan’s as best answer
    • 26. Jan’s expertise appears as a profile badge
  • Expertise
    Strategy: Play to your strengths!
    • Choose from 20 main topics & 100+ sub-topics
    How: (More… Answers  Answer Questions  Browse)
    • Choose topic  Search questions  Review other answers Write your answer
    • 27. Optional: include personal message
    • 28. Wait for asker to vote (answer more while you wait)
    Tip: Write better, more detailed answers!
  • 29. LinkedIn Applications
    • Imports feeds from (links to) external profiles
    • 30. Provides added info to employers
    • 31. Shows up on your profile
    • Showcase “impressive” content (professional, academic)
    Documents/ Presentations/ Blogs…
    • Gather primary research through polls
  • Application Types:
    Tip: Use Apps but don’t overdo it!
    (Don’t distract employers from important profile info)
  • 37. Need Help?
    We offer personal branding services to:
    • College students looking to get ahead start
    • 38. Recent graduates with the right intentions but who are too busy with their first real job (and want to prepare for their second job…)
    • 39. Experienced Professionalswho understand the benefits of personal branding online, but need help with a strategy
  • Our Services
    We cater to your needs, offering individual services, or a complete personal branding strategy
    • LinkedIn®. Help you create & optimize your profile.
    • 40. Documents. Branded résumé, cover letters & business cards; Interactive online résumés
    • 41. Publishing. Edit, upload & embed your best files.
    • 42. Online Portfolio. Getting you started with a personal website featuring your best work (personal domain).
    • 43. Other Services. Online marketing assistance, as needed.
    standaparthelps you become “master of your own domain,” literally!
    Tips & Tricks
  • 44. Tips & Tricks
    Summary of Tips:
    • Review & Edit Résumé after upload
    • 45. Invite people you know (only)
    • 46. Recommendations: Ask people who know you best
    • 47. Status: Only post relevant info
    Think twice about linking all tweets
    • Write more detailed answers to gain expertise
    • 48. Don’t clutter your profile with apps
  • Tips & Tricks
    To Help You Stand Apart
    Contacting a prospective employer for free
    • Some groups allow contacting group members
    • 49. Join a common LinkedIn® group
    • 50. Send message through group
    • 51. Avoid an annoying message!
    • 52. Ensure message is as tactful as possible
    • 53. Keep it short; be honest & direct about what you want
  • Tips & Tricks
    To Help You Stand Apart
    Include link to LinkedIn® profile in Résumé
    • “For more details, please visit my LinkedIn profile.”
    • 54. Use with electronic files (i.e. Word or PDF)
    Also when emailing employers
    Your Full Name
  • 55. Avoid Common Mistakes
    Vague Job Titles & Descriptions
    • Include specific examples of what you’ve done
    Overdoing It
    • Make sure employers can’t quickly find relevant info
    • 56. Avoid a cluttered profile (too many apps, etc)
    Inappropriate/ Irrelevant Content
    • Make sure posted content is appropriate (i.e. tweets)
    • 57. Remember, LinkedIn® is no Facebook
  • Avoid Common Mistakes
    Connecting w/people who don’t know/ remember you
    • Too many “I-don’t-know-this-person’s” may jeopardize your LinkedIn® account
    • 58. Better to have less, higher quality connections
    Guard your Personal Brand!
    • Don’t spam your network or groups with offers
    • 59. What you post may be visible to your next boss
  • What’s Next?
    Nice to know you 
    • We hope this presentation has added value for you
    • 60. Stay tuned for upcoming presentations
    • 61. Take the next step alone
    • 62. Some action is better than no action!
    • 63. Serious about personal branding?
    • 64. Learn more at
    • 65. Questions? Email us:
    Visit Us Online