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  • Jesse Hopps is now following Alicianne Rand, Director of Marketing at NewsCred
  • Jesse Hopps
    • Jesse Hopps Jesse Hopps Thanks for putting this together! On behalf of the whole team here at Demand Metric, thanks for including one of the stats from our Content Marketing Infographic: http://www.demandmetric.com/content/content-marketing-infographic To find many more stats (from 2014) on Content Marketing, you can check out a recent benchmark report we published on the topic here: http://www.demandmetric.com/content/content-marketing-benchmark-report Also, here is a link to a very interesting research study we did with Ion Interactive about the difference in effectiveness between interactive (apps) content vs. passive (whitepapers, downloads, etc) content for influencing the buyer's journey: http://www.demandmetric.com/content/content-buyers-journey-benchmark-report  5 days ago
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